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Ideation; generating ideas as much as possible.[Design-Thinking]
Cities 2016 Program Presentation by;
Cherubim Mawuli Amenyedor
The WebTrust
Look and say!
Introduce yourself and Share your thoughts and
project impact and users!
Why Design-Thinking?
‘’At heart, it is about fusing the creative and open-ended with the analytical and operational, combining very different ways of thinking and acting.’’ – (Source: Fastcodesign.com)
Design-Thinking is Human-Centred
Design-Thinking is collaborative
Design-Thinking is experiential
Design-Thinking is optimistic
ProximityDesigning products and services that help Myanmar rural families achieve their goals.
Yetagon Product line. Irrigation products. Loans. etc
Uniloo‘Well, yes, sometimes in the middle of the night there’s an emergency, and I dump the bucket outside my home in the gutter.’
POV: People needed a toilet facility that was close enough, clean and easy to use so that they can realize the dream of being able to go whenever.
2013 Clean Team had 330 Ideo.org-designed Uniloo toilets in operation on a rental service model—waste is picked up three times a week and delivered to a treatment facility—and they were hoping to scale that to 10,000 by the end of 2014
The Process
Immersion Ideation Prototypi
ng
Empathize. Define. POV.
Preliminary• Reframing• Exploratory Research• Desk Research
In Depth• Interviews• Cultural Probes• Generative Sessions• ‘’A day in the life’’• Shadowing
Analysis & Synthesis• Insight Cards• Affinity Diagrams• Conceptual Maps• Guiding Criteria• Personas• Empathy Map• User’s Journey• Blueprint
Immersion
Stimulate Creativity. Generate more ideas. Refine context.
Brainstorming Co-creation Workshop
Menu of Ideas Design Matrix
Ideation
– Linus Carl Pauling, Quantum Chemist. Nobel Prize Winner.
‘’If you want to have good ideas, you must have many ideas. Most of them will be wrong and what you have to learn is which ones to throw away’’
Rules: Defer Judgement. Quantity makes Quality.
Exercise 1. Brainstorming
Co-creation Workshop
Menu of Ideas
Design Matrix
Prototype + Test = Prototyping
Paper Prototype
Volumetric Model
Staging Scenarios
Storyboard Service Prototyping
Prototyping
Image Credits: Behance.com, Getty images, Design Thinking – MJV Press Book, proximitydesigns.org
Any questions?