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Our Project Manager, Whitney Tyson, presenting this presentation on July 22nd to a Social Media Workshop for Business. This presentation covers why you should have a blog, the goals of social media, what to write about on a blog, how to incorporate a blog into your online marketing strategy and the tools that can help to create a blog.
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Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Incorporating Blogging into Your Social Media Plan
Presented by Whitney Tyson
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Social Media Marketing
► Management
► Planning
► Execution
► Analytics
Website Consulting & Design
► Analytics
► Functionality
► Engaging
About Grow Socially
My Mobile Made Easy
► Create Mobile Website
► Hosting & Support
► QR Codes Provided
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Goals for Social Media Marketing
► Drive traffic to website
► Position business as thought leader
► Promote company news
► Promote products and services
► Spread company awareness
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Blogging Power
Post Blog on Website
Likes & Comments on Facebook
Retweets, Paper.li’s, Hashtags on Twitter
Push Traffic to Website Push Traffic to Website
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Overview
► Get One on Your Website
► What to Write About
► Get Your Staff Involved
► Integrate Multi-Media
► Tools
► Use it for Your eNewsletter
5
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
WHY SHOULD YOU HAVE ONE Give your website a voice!
6
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Blog on Website
► Adds keywords to site
► Improves SEO
► Keeps your website updated
► Presents different types of information
► Drives people to your website
7
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
WRITER’S BLOCK? Here are some ideas!
8
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
What to Write About
► Event Marketing
► Content for Target Audiences
► Company News
► Industry News, Commentary, Tips
9
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
EVENT MARKETING Before, during and after the event!
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Tradeshow Marketing Campaign
• Pre-Event – Introduce Yourself
– What you will promote
• Where booth will be
• Your contact information
– List Reasons to Visit Your Booth
– Show Products that will be Showcased
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Tradeshow Marketing Campaign
• During Event
– Interview Colleagues & Industry Experts
– Live Footage of Show
– Recap Each Day
– Record Live Demo
– Answer Popular Questions
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Tradeshow Marketing Campaign
• Post-Event
– Thank everyone who stopped by the booth
– Recap of Show
– Announce winner of contests/giveaways
– Mentions upcoming events
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Event Recaps
• Pictures
• Thoughts from Attendees
• Highlights
• Interesting Hashtag Tweets
• Video Coverage
• Take Away Points
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Connect!
► Find out who will be there ahead of time and engage with them about it with social media
► Connect/Follow Up after event with new and existing contacts
► Create Wrap Up Blog Posts/eMail Blasts
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Why Event Marketing Online?
► The event only happens once, but pre-event and post-event online marketing can get your name out there many times.
► Make a strong and personal impact on the people you meet by engaging/connecting with them online.
► Share your experience via social media
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
TARGET AUDIENCES Customize your information
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Who is Your Audience?
• What would they be interested in?
• How can you specifically help them?
• What are the key points they should know about?
• Discuss how particular products/services are helpful for different audiences
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Same Product, Different Audience
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Case Studies
• Audience Specific
• Explain the process
• Showcase your work
• How you listened to their problem and resolved it
• Shows the abilities of your team members
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
MODERN DAY PRESS RELEASE Share your news on your website!
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Press Releases Turned into Blogs
• New Products & Services
• New Partnerships
• New Hires
• Events
• Awards/Honors
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
INFORMATIONAL RESOURCE You be the expert!
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Have your audience come to you for information!
• News that they should know about
• Tips, advice, recommendations, best practices
• Reasons why particular aspects are important for specific audiences
• Add links to relatable services of your business
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
TEAM EFFORT Get your staff involved.
25
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Get Your Staff Involved
► Each colleague has their own expertise, offers unique skills
► Shows the people behind the website
► Allows staff to participate with the company’s marketing efforts
► Gives variety to your blog ► Spreads out the workload
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Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
ADD MULTI-MEDIA Give variety to your blog.
27
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Add Photos
► Gives your audience more visual information
► Lightens up your blog
► Gives more of an experience
► Use logos, personal, or purchased images
28
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
How?
► Save image to your computer ► Save it as a keyword
► Click where you’d like image to appear in blog before inserting it
► Click on image icon to insert the image
► Label & Re-Size ► Insert into Post
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Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Add Videos
► Gives personality
► Gives live coverage
► Offers more information
► Shows off your expertise
► Humanizes your business
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Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Add Audio
► Connect it to Podcasts
► Add it to iTunes
► People can listen to information while they work
► Some people are better speakers than writers
► Footage of a live interview
31
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Add Slideshare
► Shows that you offer speaking engagements
► Positions you as an expert on that particular subject matter
► Presents a great variety of information to your audience
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
How?
► Obtain and copy embeddable link
► Go to “HTML” version of blog
► Click where you’d like to insert the media
► Paste embeddable link into post
33
Open “HTML” format!
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
TOOLS What will make your life easier.
34
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Snag It
► TechSmith.com/download/snagit/
► Screen Capture
► Offers Free 30-Day Trial
35
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
WordPress
► GrowSocially.com ► Used for our website
► Can purchase different themes
Blogger
► AskNH.BlogSpot.com
► NHGSA.BlogSpot.com
► GSALife.BlogSpot.com
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Free Blog Sites
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Stock.xchng
► sxc.hu
► Royalty-Free
iStockPhoto
► istockphoto.com
► Prices are usually $1/picture
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Affordable Online Photos
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
► Hold down button on top of phone
► Then press the bottom button with the square on it
► Phone will automatically save image to its photos
► Email it to yourself
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Capture Images with Your iPhone
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Tools for Recording Video
► Flip Camera
► Digital Camera
► Smart Phone
► Camcorder
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
USE IT FOR YOUR ENEWSLETTER Use what you already have!
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Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Merge Your Blog with Your eNewsletter
► Drives people to your website ► People may explore
your website further
► Recycle your content
► Keeps it fresh
► Prevents you from scrambling for last minute content
41
Questions or Comments? Phone 1.800.948.0113 Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Questions or Comments?
42
Social Media? I can help!