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Informz for iDSS
2014 Email Benchmark Report
Answers to the most
asked questions
www.informz.com/dmo
Cincinnati USA Convention &
Visitors Bureau
• Challenge
– Declining engagement in their member-only enewsletter
• Solution
– Remove bad email addresses and conduct a re-engagement campaign
• Result
– 26% of inactive email subscribers became re-engaged
Visit Loudoun• Challenge
– Struggled to get subscribers engaged with their content, hovering around a 4-7% click thru rate
• Solution
– Utilized Informz content manager feature and Advisor to implement more “read more” links and created landing pages
• Results
– Click thru rates increased by 87% for one newsletter and a 514% increase when implemented with another newsletter
Meet Minneapolis
• Ease of Use
• Reporting
• List Management
• Test Sending – Approval Process
• iDSS integration
• User Roles
Informz for iDSS
Thank you!Terry Nawrot, Chief Operating Officer
518.691.0071 x186
Joyce Wells, VP of Client Operations
518.691.0071 x159
Sarah Kulp, Director of Software Operations
518.691.0071 x235
Sales
518.691.0071 x5
