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Ugent 28-09-2010
27/8 netwerkevent lerende netwerken Voka W-VL 16 september Career Event (voor doctorandi) - Universiteit Gent1-2/10/09: YWP Eindhoven(Young Water Professional) Congres, 45' creativiteit enloopbaanontwikk. 9/11 technologische case THULE 8 december - Open Innovatieforum Limburg launch project Creatieve Starters
27/8 innowiz voormiddag artevelde hogeschool gent 23/9 - INNOWIZ workshop creativiteit - leraren mode 4/10/09: workshop creativiteit Open Bedrijvendag 09 12/11 trendanalyse THULE 9 - 10 december - beursjutten door Innowiz team op de bedrijvencontactdagen Kortrijk Xpo. launch project Humanovation25/9 - 9u-10u30 - presentatie Dominiek Savio 13-16 Oct.: int.conference, compiègne university(Cies) 18/11 terugkomdag IVOC Kortrijk 11 december (vm) - INNOWIZ vm op European Innovation Week 09 Kortrijk
25/9 - 11u (of vroeger) - INNOWIZ workshop MyMachine do 15/10: LN Voka / Fis - Prototyping + Innowiz (15u-19u) 25/11 terugkomdag IVOC Antwerpen do 17 of vrij 18 december - lerarenopleiding Innowiz ? i.s.m. technokid(t)s 30/9 - INNOWIZ workshop creativiteit - leraren mode 22-23 oktober: 1ste partnermeeting CCC (Hamburg) 30/11 traject op maat VDAB
Industrial Design Center is a knowledge center and a communication platform between the industry and the education, research and development programs of the Howest University College. Howest offers a Bachelor in Industrial Product Design and a Master in Industrial Design Engineering. Industrial Design Center has several fields of expertise: traditional, rapid & virtual prototyping, lighting technology, design methodology and creativity, sustainable product design and user-centered design. Industrial Design Center puts its advanced equipment at the disposal of external users, organizes thematic training, attaches importance to a network of specialist partners and service providers and assists in multi-disciplinary projects with companies (demand driven research projects, workshops with students, final projects, internships). The synergy between industry and education leads to a materialization of academic research results and to services towards companies and non-profit organizations.
WHO CELL CREATIVITY – INDUSTRIAL DESIGN CENTER/HOWEST
WHATRESEARCH, EDUCATION AND SERVICE IN APPLIED CREATIVITY
HISTORY TETRA (IWT), EFRO, INTERREG IV B
[ RESEARCHER ] [ DESIGNER ] [ PRODUCTION][ MANAGER ]
How can we stimulate creativity in companies and in education? How can we make creativity more tangible and accessible to everyone?
… MYTHS …CREATIVITY
CREATIVITY IS A PROPERTY! YOU HAVE IT OR YOU DO NOT HAVE IT
STRUCTURE IS BAD FOR CREATIVE THINKING
THE LONGER THE BRAINSTORM, THE BETTER
Common reactions
CREATIVITY … TYPICAL REACTIONS …
“BRAINSTORMING, WE ALREADY DO THIS”
“Drill for oil? You mean drill into the ground to try and find oil? You’re crazy.”Drillers whom Edwin L.Drake tried to enlist to his project to drill for oil, 1859
“A rocket will never be able to leave the Earth’s atmosphere.”New York Times, 1936
“THIS IS IMPOSSIBLE!”
“NO TIME, TOO MUCH TO DO!”
DENKSYSTEEMPATRONEN & GEWOONTEN
PATROONDOORBREKEND & CREATIEF DENKEN
CREATIVITEIT
ATTITUDE
KENNISVAARDIGHEID
CREATIVITEITATTITUDE
CREATIVITEITVAARDIGHEID
CREATIVITEITKENNIS
ORDER AND CHAOS CREATIVITY
HOW ‘WELL-ORGANIZED’ PEOPLEDEAL WITH THE WORLD
HOW ‘CHAOTIC’ PEOPLELOOK AT THE WORLD
STRUCTURED PEOPLENEED INSPIRATION
CHAOTIC PEOPLENEED A METHOD
METHODAWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES
INSPIRATIONVISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE
CUSTOMIZED TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT; INNOWIZ CUSTOMIZED SERVICE
METHOD
ITERATIVE THINKINGCREATIVITY
PROBLEMDEFINITION
IDEAGENERATION
IDEASELECTION
IDEAREALISATION
ITERATIVE THINKING
CREATIVITYMINDSWITCHING
ATTITUDE Research journalist, reporter on the spot, searching for boundaries, defining the assignment (box) & looking for opportunities (out of the box).
POINTS OF INTEREST Question (need or opportunity?), involved parties, decision makers, deadlines, planning, deliverables, possibilities, restrictions, own assets (strengths & weaknesses).
PROBLEM DEFINITION
ATTITUDE Advertiser, stand-up comedian, improvisator, adventurer, opening up, accept and let go.
POINTS OF INTERESTMany ideas, speed, flexibility, keep moving, don’t stop until the deadline is reached, switch, idea sheets.
IDEA GENERATION
IDEA SELECTION
ATTITUDELawyer, retrieving useful and constructive information from a wild bunch of ideas, collecting evidence, preparing a plea, knowing about alternative routes.
POINTS OF INTEREST Underpinning, trimming, ranking, the best is not good enough, the context can change.
IDEA COMMUNICATION
ATTITUDESalesman, politician, negotiator, animator, crisis manager.
POINTS OF INTERESTRestructuring the story according to the audience, focusing on the interest of your audience, inspiring others, creating win-win.
INSPIRATION
IDEA GENERATIONPROBLEM DEFINITION IDEA GENERATION IDEA GENERATION
TIME TEAM THINK TYPE PHASE
DIGITAL
[ Visual Thesaurus] [ More inspiration ]
[ Tilt viewer ] [ Many eyes]
CREATIVITY TECHNIQUESANALOG
[ Rapid prototyping ] [ Moodboard ]
[ Post-it wall ][ Sketching ]
INTERACTIVE| COMMUNITY | HYPERLINKS
ROGER SPERRY BRAINNick Souter, breakthrough thinking
PAUL MACLEAN BRAINNick Souter, breakthrough thinking
NED HERRMANN BRAINNick Souter, breakthrough thinking
THE QUESTION IS NOT,"How smart am I?“
IT’S RATHER,HOW am I smart?
Howard Gardner
THINK
OP MAAT
CREATIVITYA PERSONAL MATTER
DEFINITION
Define the playground of your problem, draw the box
you want to think out of.
Become a specialist in this topic you are working on.
Redefine things in a challenging way.
Take a deep breath before you start…
PROBLEM DEFINITIONBOUNDARY EXAMINATION
http://www.visualthesaurus.com/
Verhogen van de stijfheid van lichtgewicht thermoplastische composiet structuur met als doel te komen tot nieuw hardschalig kofferconcept met 2- of 3- puntssluiting.
SYSTEM OPERATOR
PROBLEM DEFINITIONSp
ace
Past present Future
Syst
emSu
b-sy
stem
Supe
r-sy
stem
EARTH
SEED
DNA WOOD
TREE
FOREST BEACH
WOOD FURNITURE
VARNISHED WOODNATURAL WOOD
Time
PROBLEM DEFINITIONPATENTSEARCH
http://www.google.com/patents
PROBLEM DEFINITIONCONTRADICTION MATRIX
http://triz40.com/
EXPLORATION
Maximize your ideas. Aim for quantity.
Improvise, move fast, change your point of view, zoom in & out and in again.
Check your hair…
IDEAL FINAL RESULT
IDEA GENERATION
IDEA GENERATIONThe other way around
IDEA GENERATIONOSBOURNE CHECKLIST
SubstituteWho else instead?What else instead?Other ingredient?Other material?Other process?Other power?Other place?
Other approach?Other tone of voice?
CombineHow about a blend,
an alloy, an assortment, an ensemble?
Combine units? Combine purposes? Combine appeals?Combine ideas?
AdaptWhat else is like this?
What other idea does this suggest?
Does the past offer parallel?What could I copy?
Whom could I emulate? New twist?
Change meaning, color, motion, sound, odor, form, shape?
Other shapes?
MagnifyWhat to add?More time?
Greater frequency?Stronger?Higher?Longer?Thicker?
Extra Value?Plus ingredient?
Duplicate?Multiply?
Exaggerate?
EliminateWhat to subtract?
Smaller?Condensed?Miniature?
Lower?Shorter?Lighter?Omit?
Streamline?Split up?
Understate?
Put to other uses New ways to use as is?Other uses if modified?
ModifyNew twist?
Change meaning, color, motion, sound, odor, form, shape?
Other shapes?
RearrangeInterchange components?
Other pattern?Other layout?
Other sequence?Transpose cause and effect?
Change pace?Change schedule?
ReverseTranspose positive and negative?
How about opposites?Turn it backward?
Turn it upside down?Reverse roles?Change shoes?
Turn tables?Turn other cheek?
IDEA GENERATIONFUNCTION DATABASE
http://function.creax.com/
SELECTION
Combine, enrich and develop your ideas.
Select the fittest ideas and rank them.
Accept and let go…
IDEA SELECTIONCOCD BOX
STICKING DOTS IDEA SELECTION
IDEA SELECTIONSIX THINKING HATS (Edward de Bono)
PLUSSES, POTENTIALS & CONCERNS
+!?
IDEA SELECTION
MATERIALIZATION
Build a story, make it real, spread your vision.
Excite your colleagues, look for partnerships.
Relax for a while…
Now move on to the next level.
IDEA COMMUNICATIONMINDMAP
TITLE
TEXT: WHAT IS IT?WHAT DOES IT?
……………………………………………
IDEA COMMUNICATIONVISUAL IDEA SHEET
IDEA COMMUNICATIONStory board (or scenario)
IDEA COMMUNICATIONPROTOTYPE
contact:HOWEST
Industrial Design CenterMarksesteenweg 58
8500 Kortrijk 056 24 12 68
www.innowiz.be