international marketing and advertising environment

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marketing mix

promotion product

place price

political-legal factors economic factors

factorsgeographic

factors

cultural factors

demographic environment

marketingenvironment

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the international marketer must considerdemographic characeristics

economic factorsgeographic characteristicspolitical-legal environment

cultural characteristics

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demographic characeristics

• size of the population

• rate of population growth

• education

• population density

• age structure

• composition of population

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fertility rate, 2005-2010

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List of countries by median age

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economic factors

• GNP per capita

• incom distribution

• rate of GNP growth

• urbanization

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Median household income2005us dollars

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geographic characteristics

• size of the country

• topographical characteristics

• climate conditions

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political-legal environment

• political stability/ risk

• laws and regulations

• degree of nationalism

• international law WTO, World Bank Membership

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