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©Michael Cerfontyne 2012 www.theburningpoint.com Introducing Introducing The Burn The Burn i i ng Point ng Point

Introducingtheburningpoint

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Page 1: Introducingtheburningpoint

©Michael Cerfontyne 2012 www.theburningpoint.com

IntroducingIntroducing The BurnThe Burniing Pointng Point

Page 2: Introducingtheburningpoint

©Michael Cerfontyne 2012 www.theburningpoint.com

For those who legitimately question

whether the world really needs another self-help book,

this introduction aims to provide the answer.

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©Michael Cerfontyne 2012 www.theburningpoint.com

Introducing The Burning PointIntroducing The Burning Point

Are you still….

Dragging and driving yourself through life - to achieve some material/physical ideal (wealth, status, attractiveness), or some moral/spiritual ideal, which you expect will provide the fulfillment that you seek?

Directly opposing your present circumstances - be it with visualisations, affirmations, intentions or positive thinking?

Distracting yourself from your present circumstances - be it with sport, entertainment, sex, shopping, gambling?

Dulling your present circumstances - be it with prescribed medications, alcohol or drugs?

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©Michael Cerfontyne 2012 www.theburningpoint.com

Introducing The Burning PointIntroducing The Burning Point

You are? And, how’s that working out for you?

Are you:

Deeply alive?

Truly enjoying this life?

Expressing yourself creatively?

Generating abundance by doing what you love?

Living in natural health?

And, engaging in mutually nurturing, loving relationships?

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©Michael Cerfontyne 2012 www.theburningpoint.com

Introducing The Burning PointIntroducing The Burning Point

Not.

Would you like to know why not?

Well guess what….it is precisely your dragging, disciplining, directly opposing, distracting and dulling which is preventing you from living the life that you really want to live.

Whilst they offer distraction, temporary satisfaction, and cosmetic relief, at a deeper level, they are actually responsible for keeping you in a condition of perpetual emptiness.

Allow me to explain.

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©Michael Cerfontyne 2012 www.theburningpoint.com

Introducing The Burning PointIntroducing The Burning Point

Drawing from the modern sciences, religion, as well as ancient mythology, this book will reveal that the ultimate aim of living is to create ourselves. That is to say, to unfold in accord with Life and bring to fulfillment that which makes us distinctly human and uniquely ourselves.

Simply put, when we do this, we flourish, and when we fail to do so, we suffer.

Now, the natural response to our suffering, is to seek to address it by turning to the popular remedies available to us.

But most of these are not helping us very much.

How do I know this? Well, just look around, how many people are energetic, vital, really enjoying life, creative, abundant, healthy and loving? Not too many. So, the evidence of the limitations of our popular responses is visible all around us.

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©Michael Cerfontyne 2012 www.theburningpoint.com

Introducing The Burning PointIntroducing The Burning Point

The trouble with our popular remedies is that too many of them are founded upon the underlying premise that we are somehow ‘broken’ or ‘at-fault’, and that we need to ‘fix’ or ‘correct’ ourselves. And hence, they tend to be overflowing with prescriptions for something or other that we should be doing: We must let go of this; We must focus on that; We must practice this; We must be patient with that; We must express gratitude for this; We must learn that; We must persevere with this; We must control that; We must sacrifice ourselves for this; We must forgive that.

Their overarching assumption, is that if we would only use our conscious will to drag, intend, pull or wish ourselves to some externally-imposed ideal state, we will solve whatever needs to be solved.

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©Michael Cerfontyne 2012 www.theburningpoint.com

Introducing The Burning PointIntroducing The Burning Point

And so, they advise that we: Drag and drive ourselves to some imagined material or spiritual

ideal, with the expectation that upon attainment everything will magically fall into place and our lives will be blissfully happy;

Directly oppose our present condition with positive thinking, intentions, or affirmations – in the hope that we can consciously will our present condition away;

Distract ourselves from our present condition, be it with entertainment, shopping, sport, or a worthy cause;

Or, dull the experience of our present condition, with various medications (prescribed or illicit).

As well-intentioned as these popular remedies may be, they merely offer diversions from, resistances to, and compensations for, our present condition. They do not address the underlying condition responsible – our failure to create ourselves - and hence simply cannot resolve our lack of energy, vitality, creativity, abundance, health and loving relationships.

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©Michael Cerfontyne 2012 www.theburningpoint.com

Introducing The Burning PointIntroducing The Burning Point

I picture using our popular remedies as driving through Life with one foot on the accelerator and the other firmly on the brake. With them we go nowhere slowly, do not enjoy the ride very much and damage ourselves severely along the way.

It is precisely our use of them which obstructs our self-creation and brings about our lack of energy, vitality, creativity, abundance, health and loving relationships. And then, in that condition, we dedicate ourselves to apply them even harder to fix the very condition that they bring about. This locks us into a vicious cycle of consciously cursing consequences, whilst unconsciously cultivating causes.

To fundamentally transform our lives, we are called to shift our attention and focus from dragging, driving, directly opposing, distracting and dulling, to creating ourselves.

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©Michael Cerfontyne 2012 www.theburningpoint.com

Introducing The Burning PointIntroducing The Burning Point

And so, the answer to the question…

“Do We Really Need Another Self-Help Book”

Is an emphatic NO!

What we need instead, is a book which does not compensate for the effects of failing to create ourselves, but actually provokes and encourages us to create ourselves.

Which is precisely what The Burning Point is!

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©Michael Cerfontyne 2012 www.theburningpoint.com

Introducing The Burning PointIntroducing The Burning Point

Drawing from the modern sciences, religion, as well as ancient mythology, it reveals a single path known to mankind for millennia, to lead us back to ourselves, to create ourselves in accord with Life itself, and therewith author our richest, fullest, best lives.

A path which: Does not involve consciously pushing or willing ourselves to some

imagined ideal. Does not involve 'correcting' or 'fixing' ourselves. Does not require that we reject this Life and all of the wonderful

experiences which it has to offer. But, instead encourages us to develop our sensitivity to ourselves, so

that we may create ourselves by locating and living from our Burning Point.

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©Michael Cerfontyne 2012 www.theburningpoint.com

Introducing The Burning PointIntroducing The Burning Point

In closing, allow me to summarise the essence of The Burning Point as succinctly as possible:

We are immersed in, and expressions of, a grand creative process, and our function is to unfold in accord with Life that which makes us distinctly human and uniquely ourselves.

When we are diverted from creating ourselves we suffer. Our popular remedies do not help because they participate in

diverting us from creating ourselves, provide compensations for not creating ourselves, or dull the symptoms of not creating ourselves – everything other than encourage that we create ourselves.

The Burning Point recognises that our richest, fullest, best lives require us to create ourselves.

And, provides a path known to mankind for millennia for how we may do so.

A path which is not led by our conscious intellect, but by locating and living from the push out of our very own lives, our Burning Point.

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©Michael Cerfontyne 2012 www.theburningpoint.com

Introducing The Burning PointIntroducing The Burning Point

We do not need to correct ourselves

We do not need to improve ourselves

We do not need to fix ourselves

We do not need quick-fix motivation

What we need is to create ourselves.

And so there you have it, The Burning Point is unapologetically, not a self-help, self-improvement, self-correction, or quick-fix motivational book, but rather a self-creation book. One which I believe is deeply needed in our modern world.

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©Michael Cerfontyne 2012 www.theburningpoint.com

In closingIn closing

So, my dear readers, if you are sick and tired of the popular responses which promote dragging, driving, imitating, improving, indulging, intending, persevering, pulling, pushing, resigning, sacrificing, striving, willing and wishing yourself through Life.

If you would prefer to locate the very push out of Life itself, your Burning Point, and ride it to your richest, fullest, best life, then I invite you to book a workshop with me, or buy the book.

If you are not quite ready to join me however, I caution you not to delay too much. Remember, this once-off creative adventure which we refer to as Life, is terminal, and none of us get out of it alive.

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©Michael Cerfontyne 2012 www.theburningpoint.com

Michael Cerfontyne started his professional career in finance, as a Chartered Accountant, and

subsequently traversed a broad cross-section of disciplines, from production, to logistics and sales, to advertising, to corporate brand marketing, to strategy, to scenario planning, to custom publishing, to international consulting, to business school lecturing, to leadership development, and eventually to writing and speaking.

Notwithstanding the abundant challenges, excitement and rewards (financial and social) provided by them, he was never quite free of the constant, deep, nagging, underlying sense that something vital was missing in his life. Eventually unable to procrastinate any longer, he went in search of that something elusive.

His explorations took him all the way from the cutting-edge modern sciences to religion and ancient mythology, and revealed their underlying consensus on what is called for in order to live our richest, fullest, best lives.

For the last 5 years, he has invested all of his time and energy in clothing and communicating the timeless wisdom revealed through his explorations in this work.

BiographyBiography

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©Michael Cerfontyne 2012 www.theburningpoint.com

Contact detailsContact details

Michael Cerfontyne

mobile: 082 775 6348email: [email protected]