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Introduction Cours de Gestion

Introduction

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Page 1: Introduction

Introduction

Cours de Gestion

Page 2: Introduction

Qu’est ce que la gestion?

Page 3: Introduction

La Gestion

• Gérer : Décider, planifier, organiser, mettre en place

• Décider : se fixer un objectif à atteindre• Planifier : mettre en place les moyens

d’atteindre cet objectif• Organiser : distribuer les ressources pour

atteindre l’objectif• Mettre en place: exécuter un plan d’action

établit

Page 4: Introduction

Les composants de la gestion

• L’objectif général d’une entreprise :– La vente d’un bien ou un service

• La notion de marché :– L’offre et la demande se rencontrent dans un

marché chacun fait sa proposition • L’objectif de l’entreprise dans un marché

devient de satisfaire la demande • (L’entreprise ici représente l’offre)

Page 5: Introduction

L’offre et la demande

Offre Demande

Biens et services

Argent et l’information

Page 6: Introduction

La gestion

• L’objectif : vendre est trop simpliste et d’une vision trop restreinte

• Satisfaire la demande et les clients est le réel objectif d’une entreprise

Page 7: Introduction

Comment gérer?

• Quels sont les outils dont dispose une entreprise? – Les hommes – Les machines– L’argent– Les biens

Page 8: Introduction

Planifier

Objectif

Sous Objectif Sous Objectif Sous Objectif

Ressources InstructionsOutils

Fin RH

Planifier revient à dire qui fait quoi

Page 9: Introduction

L’organisation : Micheal Porter

Page 10: Introduction

En conclusion

Planification

Exécution

Objectif

Organisation


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