International Publishing

Corporation

By Hanaf Iftakhar

Background history –The

Field

• The Field (launched 1853) within a year became the

largest newspaper in Europe, with 24 pages.

• Had its own correspondent throughout the Crimean War.

• November 18, 1854 issue ran a series of personal

narratives of those who took part in the Charge of the

Light Brigade.

Background history -The

IPC

• Have three publishing divisions; IPC Connect, IPC Inspire and IPC Southbank.

• Formed in 1963 following the merger of the UK's three leading magazine publishers - George Newnes, Odhams Press and Fleetway Publications -magazines created 5 years later.

• Country Life, Horse & Hound, Shooting Times, Yachting World, Amateur Gardening, Cycling Weekly, Amateur Photographer and The Railway Magazine*.these are the main 8 IPC titles that are still well known today.

Both

• It joined the IPC stable in 1994 –which took the IPC even

further in history.

Audiences

• They engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning portfolio of websites reaches over 25 million users globally every month.

• In partnership with its consumers, advertisers, business partners and employees to deliver exceptional value, service, innovation and creativity.

• Focuses on community, education and environment

• Websites reach over 25 million users globally every month.

Why would the IPC be a good choice as

a publisher for a music magazine and

why?