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Presentation given by Judith Annett from Countryside Consultancy at Clones Canal Conference 9/3/12
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WHAT MAKES A SUCCESSFUL INLAND WATERWAY REGENERATION STRATEGY AND HOW DO WE TRANSFORM AND
REALISE STRATEGIC OBJECTIVES INTO ECONOMIC IMPACT AND REGENERATION
ON THE GROUND?
Judith A AnnettCountryside Consultancy
Being clear about what the objectives are:
e.g.
1. Restore the Royal/Ulster/Lagan/Newry Canal/Navigation
2. Stimulate economic development3. Maximise recreation/tourism potential4. Adjust recreational use – more facilities for types of
people or types of activity5. Manage what is happening now to improve quality
and safety6. Bring a waterway into greater use
Knowing what you want to achieve
1. Make more connections between the waterway and surrounding communities or businesses.
2. Develop an economic corridor with a waterway at the heart.
3. Regenerate/renew/restore/reopen former infrastructure and services
4. Provide new sustainable transport opportunities on and off the water
5. Create a new transport corridor (commercial potential of the waterway transportation opportunities for heavy, bulky loads)
6. Decouple water recreation growth from a growth in water rescue call outs
7. Provide a corridor for wildlife
Knowing what you want to achieve
maximum sustainable benefit from the Millennium Link to the economy, tourism profile, environment and image of the Council area, and to Central Scotland generally;
promote urban regeneration, through the bringing back into productive use of vacant, derelict, underused and contaminated canal-side sites;
to conserve and enhance the unique environment and heritage
to ensure that local communities and voluntary organisations are involved
to create a safer and more secure canal environment social and economic benefits to disadvantaged communities to ensure that development is properly linked with adjacent
communities, countryside, tourist facilities, transport and other infrastructure; and
to achieve development which is commercially viable and sustainable.
Scottish Millennium Link - Falkirk
Over 400,000 visitors a year to the Falkirk Wheel
Regular visitor boat trips
Canalside business/offices
Boats on the water Events Higher value
waterside property Part of the bigger
Millennium link
Falkirk Achievements
The Waterspace Strategy explores
how can we encourage more people to live, work and play on the water?.
Scottish Waterspace Strategy (in development)
National agencies and national needs - drivers e.g. rural development targets, tourism targets, sports participation targets, activity tourism targets, reduction in deprivation status of communities, reduction in depopulation
Local government drivers – local participation and opportunity, jobs, infrastructure, transportation
Statutory functions – water levels, drainage, promotion etc
Tourism and recreation providers – providing customers
Service providers
Knowing what others want or need to achieve
Users and their representative bodies – IWAI, ISA, ICU, Anglers
Land owners and people who hold rights – access, water, fisheries
Environmental designations – national, international
Water management priorities – e.g. meeting the requirements of the Water Framework Directive
Electricity generation Better conditions for migratory fish Ecosystem services from waterways –
provisioning, regulating, cultural,
Knowing what others want or need to achieve
Strategic planning involves making choices and leaving some things out
Waterways will not be able to supply everything that people want so strategies should not just be the sum of a consultation process
Waterways are sensitive areas from an environmental point of view so there are or should be constraints and management
Infrastructure on its own doesn’t guarantee development Strategies that harness people’s energy and enthusiasm
towards shared objectives are the best kind Strategies needs to be geared to the right markets and be
based on something they want Specialist water activity visitors do not regard themselves as
tourists Consultees are not always right! Money from overseas visitors has a greater impact on the
local and national economy
Facts and key messages
Lough Neagh Management Strategy, Sustainable Recreation Framework and Lough Neagh Strategic Fund
Lough Derg Strategy Shannon Series –
Mid Shannon and Lough Ree North Shannon and Shannon Erne Erne
Barrow All designed to create a stronger tourism economy associated with
the waterway corridor and to improve opportunities for recreation Lagan Reopening Newry Canal Reopening Dublin City Canals Ulster Canal Erne – to Clones ( and beyond)
But no overarching strategy for Ireland’s Waterways
Waterways Strategies/Studies
Markets (people) need to be at the heart of a strategy Work with the ‘best prospect’
markets Remember that waterway
economies are largely driven by those on the banks
Capitalise on the work done by others whether FI, NITB, Tourism Ireland or existing marketing initiatives e.g. Lakelands and Inland Waterways
When working with specialist markets be clear about the segments
Markets
Capitalising on marketing effort
Markets for Ireland’s Inland Waterways
Sightseers and Culture Seekers ( mainly overseas) Responses to Ireland
Experiences offered in Lakelands and Inland Waterways area
Activities offered in Lakelands and Inland Waterways area
Emotional spiritualDiscoverFreedomLive the cultureJourneyLearnUnderstand
Shannon and Erne Journeys – car and boat basedSpecial LandscapesHistoric Houses, Castles and GardensChristian Heritage
CruisingSailingNatureGolfWalkingEquestrianCyclingCanoeingBird watchingAngling
Domestic visitorssightseers and culturalists, The main emphasis within the sightseers and culture seekers market will be on the journeys and the experiences and will be based on the same themes as for the overseas markets.
family and loved- ones, being and doing together as a family, skillsoutdoor actives -j ourneysspecialist markets. –infrastructure and services, skills, events
Lakelands and Inland Waterways Strategic Plan
Discover Freedom
Waterways Strategies
Achieving economic development involves delivering the promise
Product Development A series of product development strategies that are designed to deliver the ‘Discover Freedom’ experience.• for Ireland’s boaters,
kayakers walkers, cyclists, riders, day trippers
• For overseas visitors who want to tour the area
• For specialist visitors such as cruising, canoe trail users etc.
Waterways Ireland, Failte Ireland, County Councils, Fermanagh DC
Delivery/Implementation
Protect
Rural heritage
Key views
Landscape
Water QualitySettlement quality
Local Food Availability
Signage and routing
Local Food
Events
Local Culture
Access infrastructure
Local Guiding
Local Activity Skills
Promote Develop
Enhance
Destination development and management
Natural heritage attractions
Visitor routes
Language Skills
Arts and CraftsEvents
Sustainability
Journeys based on visitor interest and following the waterways Historic houses, castles and gardens. Christian heritage Hubs to explore natural heritage. activity hubs with a particular focus on activities that can be booked
on the day, or at short notice and choice of things to do every day literary heritage of the area and related events and festivals Waterbus services and or more linkages between existing boat trips
to allow the visitor to travel the Shannon and Erne systems without a car.
coordinated events programme and provision of more high-profile events
Further development of waterways infrastructure to support recreation and tourism
cycle, canoe walking and equestrian trails Working with the cruising sector to increase flexibility and provide
for shorter stays and combined interest holidays Discover days for the trade – knowing what is on the doorstep
Overseas (touring)
Family and Loved ones activity hubs to include family and children’s activity and with an
emphasis on summer schemes and book on the day and choice of something to do every day activities and programmes
Increase extent of packaging accommodation and activities for families More opportunities to get onto the water in the area
Outdoor Actives Development of activity provider and accommodation links. Outdoor provider staff development programmes focussing on
provision for adults and families in a holiday and journey context. Focus on customer care.
Provision of activity maps linking information on land and water activities and their relationships to activity clusters and activity infrastructure and settlements.
Website aimed at supporting independent or DIY use of the area for activities – e.g. for people who have their own equipment and skills
Domestic and specialist markets
Specialist Markets Support the further development of existing centres of
excellence for angling Implement the Inland Cruising Strategy (FI/WI/IBRA etc) Canoe trails and infrastructure – including packaging and
outfitting support Develop the waterway infrastructure- upgrading of facilities,
provision of services, and new destinations.
All markets Further develop local food initiatives Ensure an appropriate accommodation mix for each market
and in particular consider the possible under supply of camping and self-catering opportunities
Domestic and Specialist Markets
Fáilte Ireland Waterways Ireland All County Councils and Fermanagh DC Local Development Groups and partnerships
(LEADER) and SWARD etc Local communities Tourism Trade Boating community
Partnerships for delivery
Management is part of delivering the promise
Set some targets for the changes you want to see
Change the plan if it isn’t working
Monitoring