Listen to the Tiger 虎生命的呐喊

Why?

• Raise awareness and engagement: wild Tigers

• Raise awareness and engagement: China

Success?• Awards

• Partnership

• Information~Email: 1654; Sina Weibo: 872; Tencent Weibo: 305; Twitter: 75

• Visits 300% + 1000 new volunteers

• Wait till 2022?

Failure?• 2179 in one month of

campaign (now ~5500)

• Impact?

• Costs

The future• Continue to complement

regulatory approaches with demand reduction, but…

• Beware the gap: socially unacceptable

• Evaluation • HK workshop November

2011