bility

Analysis

BUYERS

Bargaining power of buyers

SUBSTITUTES

Threat of substitute products

Kapai rely on a differentiation strategy in order to compete in their segment:

Customer switching costs are near zero, customer retention is driven by price & difference:

Critical Examination

BenchmarkingSlide 1

Paul

Slide due: 3rd Oct, 2009 Speech length: 1-2 minutes.

BenchmarkingSlide 2

Paul

Slide due: 3rd Oct, 2009 Speech length: 1-2 minutes.

BenchmarkingSlide 3

Paul

Slide due: 3rd Oct, 2009 Speech length: 1-2 minutes.

BenchmarkingSlide 4Simon

Slide due: 3rd Oct, 2009 Speech length: 1-2 minutes.

BenchmarkingSlide 5Simon

Slide due: 3rd Oct, 2009 Speech length: 1-2 minutes.

BenchmarkingSlide 6Simon

Slide due: 3rd Oct, 2009 Speech length: 1-2 minutes.