Participants:

5 signed up

3 finished

1 in process

WHAT IS IT?

Text 3 people of your choice a

compliment at the beginning of the

day for 3 days.

Exciting: Reading through people’s

reactions after receiving such texts

Frustrating: Low conversion rate

Surprising: Perceived lack of genuine

compliments

Improving: Reduce to 1 text a day,

change to anonymous, change time to

end of the day and trigger somehow

Method:

SMS and email