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Results from my pilot program KUDOShare, a trial to get people to say thanks in a social environment.
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KUDOSHARESocial Calm Pilot Program – sharing your appreciation
By Bryan Cheng http://on.fb.me/kudoshare
WHAT IS IT?
Pilot program for users to share kudos in a social medium like Facebook
People do nice things everyday and it's nice to get some recognition for their good deeds.
Share your gratitude as a kudos on the Facebook event wall using the @tag
Let others recognize your acts of kindness and your appreciation, hopefully enticing them to do the same.
Results
>60 kudos shared ~2 week span (1 week event, 1 week
page) 21 participants attending 55 kudo likes 18 kudo comments 17 page likes (old page)
Social Intervention
Facebook – connected to all your friends @ Tagging – sends notification to people
by default (unless setting turned off) Posts show up in newsfeed – easy
promotion, potential to snowball Likes / comments – simple method for
the people thanked to reply
Facebook Page – 1st Interation Can use Facebook as KUDOShare page Can suggest to friends and promote with
ad Can highlight posts made by the page Flaws –
No notifications when posting or @tagging No means of mass communication Wall and info page separated into different
tabs
Facebook Event – 2nd Iteration Can invite friends easily and send them
notification Posting in the event and @tagging shows up
on both people’s walls and also sends the tagged friend a notification w/ hot trigger
Can message all invited participants whether attending, maybe, or not replied
Event not yet replied will show up in the corner of the home page in upcoming events
Facebook Event - Flaws
Mass messaging can be regarded as spam Also a hot trigger to link to the event
Events often ignored, not a real event Facebook groups another option
Cannot invite non-friends People attending can invite their friends Friends of friends can see it on their
newsfeed
How
Invited ~30 close friends to the pilot program
Posted myself and asked immediate friends to post to get the wall started
Needed to message and send out reminders several times in the beginning to get people to post kudos
People posting often led to others to post as well
Couple others trickled in and attended the event without being invited
Select Quotes
“thanks for letting me borrow your bike – these past few weeks would’ve been hell without your help”
“Thank you for an incredibly entertaining dinner conversation LMAOOO”
“Thank you for always smiling. It never fails to brighten my day =)”
“thanks for helping me with e40” “thanks for letting me nap on your bed” “thanks for taking me to behavior design” “Thanks for giving me a quarter full of extraordinary
experiences and personal development.”
Conclusion
People appreciate being thanked Kudos are simple & fun to post esp. on
Facebook Positive feelings reduce stressful
thinking THANK YOU for your time!
Want to PARTICIPATE?
http://on.fb.me/kudoshare
