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Lean how to apply leans startup methods to weekend hackathons, your startup, your enterprise or daily work. You will find practical tools and examples of how to start with customer validation from day 1 and get, validate idea and get your product hypothesis feedback in hours.
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LEAN STARTUP THINKING
AND METHODS
Taavi Lindmaatwitter: @taavilindmaa
How to nail it with a weekend!
Wednesday, September 11, 13
About Me
• UX Designer
• Certified Gamification designer, researcher for “The Gamification Revolution” by Gabe Zichermann
• Worked at Dopamine Creative Agency in NYC
• “Most creative idea” at Brainhunt competition 2011/12
• Advised & Incubated at Founder Institute NYC
On Twitter @taavilindmaa
Wednesday, September 11, 13
The Lean Startupby Eric Ries
@taavilindmaa
Wednesday, September 11, 13
LEAN STARTUP
• Lean manufacturing
•Agile development
•Customer development
@taavilindmaa
Wednesday, September 11, 13
Wednesday, September 11, 13
Wednesday, September 11, 13
@taavilindmaa
Wednesday, September 11, 13
Validation Board
Sign up at:leanstartupmachine.com/validationboard/
@taavilindmaa
Wednesday, September 11, 13
Wednesday, September 11, 13
@taavilindmaa
Wednesday, September 11, 13
PROGRESS =VALIDATEDLEARNING
PRODUCT =EXPERIMENT
GOAL: Decrease CashSpent Between Pivots
Wednesday, September 11, 13
STEP 1:Who is the customer?
Define Your Customer Hypothesis
@taavilindmaa
Wednesday, September 11, 13
What is her problem?
Define Your Problem Hypothesis
@taavilindmaa
Wednesday, September 11, 13
SOLUTION
Do not define until the problem isvalidated
@taavilindmaa
Wednesday, September 11, 13
What do we build to test?
1.Exploration -> reproduce problem2.Pitch -> collect currency3.Concierge -> deliver customer
expectation
(Methods increase in cost of testing)
@taavilindmaa@taavilindmaa
Wednesday, September 11, 13
HOW TO FIND PEOPLE?
1.Interview Strangers on Street2.Shopping Mall & Cafe’s3.Bored People4.Craigslist5.LinkedIn6.Cold Calls7.Surveys (For Lead-Gen)
@taavilindmaa
Wednesday, September 11, 13
TEAM TOOLS
• Timer - toggl.com
• Task manager - trello.com
• Use voting to get consensus
@taavilindmaa
Wednesday, September 11, 13
Trello
Wednesday, September 11, 13
MATRIXUrgent Not urgent
Important
Not important
@taavilindmaa
Wednesday, September 11, 13
SCRUM
In queue Doing Done
Task Task Task
@taavilindmaa
Wednesday, September 11, 13
IDEA VALIDATION
@taavilindmaa
Wednesday, September 11, 13
IDEA VALIDATION• A/B/n testing
• Twitter/FB polls
• Wufoo survey
• Poll daddy
• Eventbrite
• Google form
• Other teamsUse the feedback to refine your MVP
@taavilindmaa
Wednesday, September 11, 13
A/B testing
Wednesday, September 11, 13
Wufoo form
Wednesday, September 11, 13
Eventbrite
Wednesday, September 11, 13
LANDING PAGE
• Unbounce.com
• Launchrock.co
• Strikingly.com
• Wordpress templates
• Twitter Bootstrap - getbootstrap.com
@taavilindmaa
Wednesday, September 11, 13
PITCH
• Landing page
• Cold email
• Cold call
• Fake ad
• Walking into the store and pitching the owner
• Kickstarter
Wednesday, September 11, 13
JUDGING CRITERIAS
@taavilindmaa
Wednesday, September 11, 13
CUSTOMER VALIDATION
• Interviewed customers?
• Integrated feedback?
• Build fanbase?
@taavilindmaa
Wednesday, September 11, 13
BUSINESS MODEL
• Different from customers?
• Acquisitions/rollout strategy?
• Realistic revenue model?
@taavilindmaa
Wednesday, September 11, 13
Execution
• Created great clear pitch?
• Have a nice design?
• Built a functional prototype?
• Executed well as a team?
@taavilindmaa
Wednesday, September 11, 13
GET OUT OF THE BUILDING NOW!
@taavilindmaa
Wednesday, September 11, 13
CASE STUDY 1
How Trevor Saved 10k & 6 months
Wednesday, September 11, 13
CHEERS!
TAAVI LINDMAAUX designer & product owner
[email protected]: @taavilindmaa
Wednesday, September 11, 13