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Learning analytics: developing an action plan… …developing a vision Rebecca Ferguson The Open University, UK SLATE September 2017

Learning analytics: developing an action plan ... developing a vision

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Learning analytics:

developing an action plan… …developing

a vision

Rebecca FergusonThe Open University, UK

SLATESeptember 2017

Innovating in technology-enhanced learning (TEL)

The TEL Complex

2

The many elements of

the ‘TEL Complex’ must

all be taken into account

as an innovation is

designed, developed

and embedded

Scanlon, E., Sharples, M., Fenton-O'Creevy, M., Fleck, J., Cooban, C.,

Ferguson, R., Cross, S. & Waterhouse, P. 2013. Beyond Prototypes. London: TEL Programme.

Priority areas for education and training

3

• Bringing together different sectors: higher education, schools & workplace learning

• Building enduring networks

• Helping to develop learning analytics capability

• Creating and sharing resources

• Developing visions of the future and agreeing how to work towards them

www.laceproject.eu

LAEP: learning analytics for

European educational policy

4

• What is the current state of

the art?

• What are the prospects for the

implementation of learning

analytics?

• What is the potential for

European policy to be used to

guide and support the take-up

and adaptation of learning

analytics to enhance

education in Europe? http://bit.ly/2jLfx9p

5

The Open University

open.ac.uk

Developing institutional strengths

The OU is developing its capabilities in 10 key areas

6

The university needs world class capability in data science to continually mine the data and build rapid prototypes of simple tools, and a clear pipeline for the outputs to be mainstreamed into operations

We need to ensure we have the right architecture and processes for collecting the right data and making it accessible for analytics

– we need a ‘big data’ mind-set

Benefits will be realised through existing business processes

impacting on students directly and through enhancement of

the student learning experience – we will develop an ‘analytics

mind-set’ in these areas

The strategic roadmap will build these

capabilities prioritised using the indicators and

drivers of student success

Relating design and outcomes

Learning design and analytics at the OU

7

Easily accessible OU data

Learning design and analytics at the OU

8

Learning analytics help us to identify

and make sense of patterns in the data

to improve our teaching, our learning

and our learning environments

Educators use analytics to…

• Monitor the learning process

• Explore student data

• Identify problems

• Discover patterns

• Find early indicators for success

• Find early indicators for poor marks or drop-out

• Assess usefulness of learning materials

• Increase awareness, reflect and self reflect

• Increase understanding of learning environments

• Intervene, supervise, advise and assist

• Improve teaching, resources and the environment

10

Dyckhoff, A. L., Lukarov, V., Muslim, A., Chatti, M. A., & Schroeder, U. (2013).

Supporting Action Research with Learning Analytics. Paper presented at LAK13.

Learners use analytics to…

• Monitor their own activities and interactions

• Monitor the learning process

• Compare their activity with that of others

• Increase awareness, reflect and self reflect

• Improve discussion participation

• Improve learning behaviour

• Improve performance

• Become better learners

• Learn!

11

Dyckhoff, A. L., Lukarov, V., Muslim, A., Chatti, M. A., & Schroeder, U. (2013).

Supporting Action Research with Learning Analytics. Paper presented at LAK13.

Rapid Outcomes Modelling Approach (ROMA)

The ROMA Framework

12

Ferguson, R., Macfadyen, L., Clow, D., Tynan, B., Alexander, S., & Dawson, S.. (2015). Setting learning analytics in

context: overcoming the barriers to large-scale adoption. Journal of Learning Analytics, 1(3), 120-144.

Adapted from: Young, J., & Mendizabal, E. (2009). Helping researchers become policy entrepreneurs: How to

develop engagement strategies for evidence‐based policy‐making. ODI Briefing Papers. London, UK: ODI.

Define (and

redefine)

your policy

objectives

What does success look like?

13

Academic analytics can guide future change

Student perspectives

● Overall, I am satisfied with the quality of this module

● Overall, I am satisfied with my study experience

● I would recommend this module to other students

● I was satisfied with the support provided by my tutor on this module

● I enjoyed studying this module

● This module met my expectations

Academic perspectives

● The students were well prepared

● The students met specified learning outcomes

● The students defined and achieved their own learning goals

University perspectives

● The module enhanced the university’s reputation

● The module aligned well with others

● The module generated income

What does success look like?

● Students demonstrate the skills necessary to network, collaborate,

browse and reflect

● Students show progress towards defined learning outcomes

● Students communicate well… when asked to collaborate

● Students access and share links… when encouraged to browse

● Students return to materials... when encouraged to reflect

● Students engage with course content

● Students seek out new challenges

● Students persist when the work is challenging

● Students persist in the face of failure

● Students ask for help… when they are stuck

after several attempts

● Students compare their learning strategies with those of experts

● Students adapt their learning strategies to resemble those of experts

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Learning analytics help to identify appropriate interventions

Policy objectives

OU Strategic Analytics Investment Programme

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Vision

To use and apply information

strategically to retain students and

enable them to progress and

achieve their study goals.

This vision requires

• Discursive changes

to the communication of data

and analytics

• Procedural changes

in how learners are supported

• Behavioural changes

associated with sustainable

change in learner support.

Define (and

redefine)

your policy

objectives

Political context

Mapping people and processes

16

Tynan, B. & Buckingham Shum, S. (2013). Designing systemic learning analytics at the Open University.

http://www.slideshare.net/sbs/designing‐systemic‐learning‐analytics‐at‐the‐open‐university

Key stakeholders

OU Strategic Analytics Investment Programme

17

Define

(and

redefine)

your policy

objectives

A community of stakeholders

working in different areas:

• Intervention and Evaluation

• Data Usability

• Ethics Framework

• Predictive Modelling

• Learning Experience Data

• Professional Data

• Student Tools

Key stakeholders are

• University administrators

• Students

• Educators

Desired behaviour changes

OU Strategic Analytics Investment Programme

18

Define

(and

redefine)

your policy

objectives

Vision

To use and apply information

strategically to retain students and

enable them to progress and

achieve their study goals.

Desired behaviour changes

• Staff will use and apply

information strategically

• Students will extend their

learning journeys

• Students will complete their

learning journeys

• Students will set learning goals

• Students will work effectively

towards study goals

Engagement strategy

OU Strategic Analytics Investment Programme

19

Define

(and

redefine)

your policy

objectives

• Data in action is provided to

stakeholders through a live portal,

enabling them to understand learner

behaviour and make adjustments

and interventions that will have an

immediate positive impact.

• Data on action is a more reflective

process that takes place after an

adjustment or intervention.

• Data for action takes advantage of

predictive modelling and innovation

in order to isolate particular

variables and make changes based

on a variety of analysis tools.

Internal capacity to effect change

OU Strategic Analytics Investment Programme

20

Define

(and

redefine)

your policy

objectives

Includes

• Recruitment

• Capacity building

• Developing an ethical

framework for the use of

learning analytics.

Monitoring

OU Strategic Analytics Investment Programme

21

Tynan, B. & Buckingham Shum, S. (2013). Designing systemic learning analytics at the Open University.

http://www.slideshare.net/sbs/designing‐systemic‐learning‐analytics‐at‐the‐open‐university

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What is

your

vision?

Pedagogy We have a social duty to

facilitate and provide

opportunities for learners

to achieve their full potential

• Why do we educate people?

• How do people learn?

• What pedagogic outcomes are we

trying to achieve?

• How can we measure those outcomes?

Learning is not only about

success – it is about learning from failure

there is a time for

learners to be confronted

in order for transformation and growth to occur

We need to nurture

rich, reflective

communities in both

teaching and learning

Smart houses, wearable

technology, the Internet of

Things and face

recognition are

increasingly part of everyday life

Hard to believe that there

will be enough processing

power to do this, but I

guess people always say

that when something is ten years away

A new government

authority that acts as a

trusted clearing house for data and analytics

Complexity• How can we understand the

internal process of learning by

measuring external actions?

• How do we engage a wide

range of stakeholders?

• How do we process huge

amounts of data from diverse

sources?

Ethics

• We need some form of

regulation in this area

• Control of data has

ethical implications

• Encourage awareness of

how data are used and

how analytics function

• Focusing on data as a

valuable commodity can

lead to unethical

practices

The key is to establish

the notion that each of us

own our own data: the companies do not

institutional rules and

regulations must exist

and should meet certain criteria

As long as the

data is

anonymous

data should be

allowed to be

used in these

kinds of

applications

without any consent

One of the purposes of LA is to

empower the teachers to

provide better learning for the individual learners

It is even worse to put

that control in the hands

of system designers and

programmers, thus

embedding their

assumptions and beliefs

• Who should control the data?

• Who should control the learning

and teaching process?

• Who sets goals for learners

and teachers?

• Who needs to understand

the analytic process?

Power

if tracking and monitoring

are used to foster and

support education and

learning, it might be

desirable. If it is used to

monitor and control and

to enforce power it is not desirable

drawing on previous

legislation in the areas of

privacy, child protection,

data protection,

consumer protection, and

the use of personal data in medical research

It must be handled as a human

right in the 21st century that

every single person should have

the power to decide, when + how

+ for what purpose + for which

timeframe + ... his/her personal data can/cannot be used

• Need to regulate protection,

ownership and storage of data

• Need new policies on

education, ethics, privacy and

assessment

• Need to decide how this

regulation is developed and

enforced

Regulation

Very little credible

research has

demonstrated any real

large-scale benefits to learners or institutions

The use of LA

applications in real

practice has be

conscious of the

limitations of any

analysis, and apply

them in a way that is

coherent with the

limitations of the approach

we MUST be willing to

unpack the algorithms.

Academics are extremely

unlikely to accept 'black box'

predictive tools - it goes

against the very principles of critical thought

Validity

How can we be sure that the

results generated by learning

analytics are valid, reliable

and generalisable?

Affect

• Bear in mind what

engages and motivates

teachers and learners

• Be aware that there is

discomfort and unease

about various aspects of

learning analytics

the real fuel of

Learning is

motivation and

volition, which you

cannot capture with external sensors

I might be an alarmist, but there

is too much at stake: from

developing an underclass of

limited-dimension robiticized

learners, to propaganda-fed

righteous fanatics, an

automated, corrupted learning

environment puts us on a path to an Orwellian future

autonomy begets

engagement, motivation,

persistence, relevance

Visions of the future

bit.ly/28X5tq7

Which vision are you working towards?

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Slides online at www.slideshare.net/R3beccaF

Rebecca Ferguson @R3beccaF

http://r3beccaf.wordpress.com/