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www.youtube.com/eoloughlin@eoloughlin
Spring Academy - Video in Education
www.eugeneoloughlin.com
» Managing a YouTube Channel
» Learning Analytics
» Audience Retention
» Discussion
» Sharing Ideas
Image source: https://westsoundmodern.wordpress.com/2010/04/30/the-good-old-days/old-classroom
» The Impact of Video In Education˃ Video is becoming a preferred channel of
communication
˃ Internet video accounts for 40% of all internet traffic in 2012
˃ By 2016, it is expected that number will jump to 62%
˃ Video helps students become actively engaged in their learning
˃ Video helps maximize school resources
˃ It increases engagement and excitement among students
˃ Video can help facilitate collaboration
˃ Video is appropriate for various learning styles
˃ It helps improve learning outcomes
Source: http://elearninginfographics.com/the-impact-of-video-in-education-infographic
» The Impact of Video In Education˃ 68% of teachers believe that video content helps
stimulate discussions
˃ 66% believe it helps increase student motivation
˃ 55% believe that it helps teachers be more creative
˃ 62% believe that it helps teachers be more effective
˃ 91% of UMASS students felt that using lecture capture helped them learn course material
˃ 44% of high school students in a study scored higher on their exams when material was presented in video format
Source: http://elearninginfographics.com/the-impact-of-video-in-education-infographic
» “Learning Interruptus is a growing phenomenon and dysfunction as learners cope with more learning options, choices and personal control”
Elliott MasieImage source: www.elliottmasie.com
» Attention Span:
˃ The amount of concentrated time on a task without becoming distracted
˃ Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one’s goals
˃ It’s no surprise attention spans have been decreasing over the past decade with the increase in external stimulation.
Source: National Center for Biotechnology Information,
U.S. National Library of Medicine,
Image source: http://www.statisticbrain.com/attention-span-statistics
» Declining Attention Spans
» Ask yourself:˃ Have you ever not watched a video until the end?
˃ Why?
˃ Group (3-5)
˃ Three most important reasons?
» Types of “Learning Interruptus” Masie (2014)
˃ Distraction & Work Conflicts
˃ Multi-Tasking Becomes Shifting
˃ Come Back Next Week, Please!
Image source: http://ie.askmen.com/grooming/project/top-10-social-ticks-to-avoid_6.html
» Ask yourself:˃ What approaches would you use to overcome “Learning Interruptus”?
˃ Group (3-5)
˃ Three most important approaches?
» Strategies for overcoming “Learning Interruptus” (Masie 2014):
˃ Mark Where the Learner Left
˃ Coded Departure Clicks
˃ Content Mapping
˃ Coming Attractions
˃ Reminder Learning List
» More than 1 billion unique users each month» Over 6 billion hours of video are watched each
month on YouTube» 100 hours of video are uploaded to YouTube every
minute» 80% of YouTube traffic comes from outside the US» YouTube is localized in 61 countries and across 61
languages» According to Nielsen, YouTube reaches more US
adults ages 18-34 than any cable network» Millions of subscriptions happen each day
Source: https://www.youtube.com/yt/press/statistics.html
» Views
» Demographics
» Playback locations
» Traffic sources
» Devices
» Audience retention
» Engagement
» (Earnings)
» Average view duration (minutes)
» Percentage change in view.
» Average View Duration compared to Video Length
y = 0.236x + 1.2667r = 0.565
0
1
2
3
4
5
2 3 4 5 6 7 8 9 10 11
Average View
Duration (mins)
Video Length (mins)
» Average Percentage Viewed compared to Video Length
» Absolute audience retention (one video)
» Average duration compared to video length
» Survey(n = 74)
Responses to question: “Are
you female or male?”
Responses to question:
“What age group do you
belong to?”
Responses to question:
“How often do you watch or
download YouTube videos?”
» View or download responses for nine different categories of video
News
Comedy
Music
Sports
Commercials
Politics
Cartoons
Education
How To
YouTube is the first web site I go to when I want to learn something quickly.
How important is YouTube as a learning resource for you?
Respondent estimates of the percentage watched of the last video they watched,
and ideal length of a learning video
» Reasons for not viewing a learning video completely
» Conclusions:˃ Average duration of just over 3 minutes
˃ Viewers are likely to view a longer portion of each video during peak viewing times, and less during low viewing times
˃ Little evidence that the average view duration is affected by the length of the video
˃ Longer videos do not have significantly longer view durations
˃ Some evidence that viewers may be stopping at a point where they “got it”
˃ “How To” type videos are amongst the most popular types of videos viewed on-line
˃ Preference for video length of 10 minutes or less
˃ YouTube is an important learning resource for learners
