Product Service System DesignTongji University, 2011/2012

Schedule

October 12 introduction19 lecture + project26 project

November9 IASDR conference sharing +review\\\\ 16 DELIVERY 1: research + Design Direction (full day)23 lecture+project30 lecture+project

December \\\\ 7 DELIVERY 2: Concept (full day)14 lecture + review21 lecture+ review28 lecture+ review (maybe foreign students are home for christmas)

January 4 Discussion + review (maybe foreign students are home for christmas)\\\\ 11 DELIVERY 3: Final internal presentation (full day)\\\\ 18 Exhibition + open presentation

Lectures and Sharing

Group Project+

Lecture01

Introduction to Strategic design and PSS

But now the stakes are higher. Urbanisation, global warming, crashing healthcare systems – four billion people living on less than a dollar a day – these are all changing the stakes of what we do as designers today. We can continue to be defined by the design briefs that naturally come to us, the next product, the next advertising campaign, the next range of clothing; or we can figure out how design can be more strategic, and play a part in tackling some of these issues in a way that actually maybe does create sustainable improvements in people/s lives and create businesses that have a net positive impact. (Tim Brown, IDEO)

Design Thinking

Where do we normally use the word strategy?

But now the stakes are higher. Urbanisation, global warming, crashing healthcare systems – four billion people living on less than a dollar a day – these are all changing the stakes of what we do as designers today. We can continue to be defined by the design briefs that naturally come to us, the next product, the next advertising campaign, the next range of clothing; or we can figure out how design can be more strategic, and play a part in tackling some of these issues in a way that actually maybe does create sustainable improvements in people/s lives and create businesses that have a net positive impact. (Tim Brown, IDEO)

Strategic DesignStrategy

from the greek STRATEGOS

Stratòs (flatland, and figuratively military camp)+*Egos, similar to the latin ègetes, from ago (to lead)

-> to lead the army, but also a wide view.

Strategy and War, for Edgar Morin: Refers to a cognitive model and a way to act in front of a complex and unpredictable reality, that keeps evolving; it is not possible to foresee the actions of all the elements involved.

DESIGN + KEEP INTERACTING with the changing context

DESIGN SOLUTIONS rather than PRODUCTSSocio-technical systems that have a service approach

BIKE SHARING

bike + interface + communication + ...

asset

interaction

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TIO

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What is the Designer's Role?

DESIGN THINKING

DESIGN COMPETENCE

+

Professional Designers can help in develop a design thinking, visualize solution, catalyze resources, de-sign tools.

Interdisciplinary capability

Professional training

Strategic Design Process.Case Study.1

Video

ex

pli

cit

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Understand the ContextCulture as an Iceberg.

Since we are no longer just looking at the product, but designing the system around it, understanding the context is a crucial part of the design process.

It takes time and a lot of research...

Find Problems and Chances To Increase Creative Opportunities

Case study.2

The Human Light

"Human Light" for Artemide is not only the design of a lamp, but also the design of immaterial characteristics of light, and light actions. Light itself is considered as a product."Human Light" starts from biological, psicological and cultural sensibility of human being, puts the man at the centre of the project with the objective of improving light quality to fit new emerging needs.Light is a tool for wellbeing.

Project

Introduction and first steps

Mobile Communication for Inaccessible Target

Design a product-service system that facilitates mobile communication for non mainstream consumers in China. Who are they? What are their needs? What are their limits?

We are not (necessarily) designing a mobile phone, but a communication system.

http://vimeo.com/30412853

How are we going to work.

6 groups for 3 solutions

Group 1P

Group 1S

Group 2P

Group 2S

Group 3P

Group 3S

Solution 1

Solution 2

Solution 3

P focus on Product designS focus on Service design

Some Cool Links

www.designcouncil.org.uk service-design-network.org

service-design-network.org www.servicedesigntools.orgwww.experientia.com/blog designmind.frogdesign.com

See you Next Wednesday.(I already put this on Slideshare)