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Print Advertising Campaigns
What did we discuss last week?• What is an advert• What is an advertising campaign• How are adverts linked in campaigns• What is the point of advertising?
Aims• All of you will be able to discuss target
audience types
• Most of you will be able to explain what links advertisements in campaigns
• Some of you will be able to give examples of the different types of advertising used in campaigns
Audience Categories• Age • Gender• Lifestyle• Interests• Location people live
Individually come up with examples for media that is targeted to an audience by:
• Age group• Gender group• Lifestyle choices• Interests• Location people live
Who created it?
UK based company
Print Adverts in the Campaign
Billboards
Bus stop Posters
Bus poster
Newspaper
Magazine
Internet Advertising
Web Banner
Web Banners
TV advertising in the campaign
TV general Ad
TV Ad- Characters
5 Ads with the characters:FearAngerDisgustJoySadness
Themes and links in the adverts
Who were the target Audience?• How do you know who the target audience for the
advert were?
• Who is the audience for Sky broadband?
• Do you think that it was successfully advertising sky broadband to the right audience? Why?
• What kind of lifestyle and interests do you think the audience would need to have in order to pay for a product like this?
• Does the campaign target the audiences lifestyle?
Use the hand out to help you write about:
• An advertising campaign• Themes• Adverts in the campaign• Audience