LESSON MANUAL

Curricular Statement :Through observation , group discussion and group activity students get an awareness about services of retailers.

Content Analysis

Terms

Trade, Internal Trade, External trade, Retail Trade, Retailer, Customer

Facts

Retailers has a large variety of goods according to the taste and fashion of customers. Retailers maintain regular availability of various products. Retailers provide credit facility to trustworthy customers. Retailers educates the consumers on the proper use and advantages of new products. Retailers in general provides a lot of consumer assistance in buying various products. Retailers provide door delivery and after sales services to customers. Retailers normally situated very near to the residential areas.

Concept

Purchase and sale of goods in relatively small quantities generally to the ultimate consumer is referred as retail trade.

Process

SERVICES OF RETAILERS TOP CUSTOMERS

1. Regular availability of products

Name of the teacher : Aswani Raj

Name of the school : Govt.H.S.S.Anchal East

Subject : Business Studies

Unit : INTERNAL TRADE

Topic : Services of Retailers to Customers

Standard : XI

Division : A

Strength: 56

Date : 08/12/2016

Duration : 45min

2. New product information

3. Convenience in buying

4. Wide selection

5. After sales services

6. Provide credit facilities

Instructional Objectives

General objectives Specifications

The learner

Remembering: Recalls the terms facts, concepts, process regarding services of retailers

Recognizes the terms, facts, and concepts regarding services.

Understanding: Identifies the services to the customers.

Explains the services of retailers to customers.

Applies: analyze the services and visit a nearby retail shop

Skill: Draws a chart showing the services of the retailers.

Interest: shows interest in studying more about services of retailers.

Attitude: appreciate the role of retail traders.

Create: Produce a project report on the study of problems faced by retailers.

Learning strategies: Lecture method, group activity, group discussion.

Teaching learning resources: usual classroom aids and a chart showing the nature of services.

Pre-requisites

Cognitive: students have general idea about services of retailers

Affective: Students have an interest to study about the services of retailers.

Psychomotor: Students have the skill of drawing chart.

Classroom Interaction Procedure Expected Response

Introduction

After usual classroom practices and an informal talk, the teacher introduces the topic by asking the following questions.

What do you mean by retail trade? What are the functions of a retailer?

Presentation

Do any of your relatives have retailer shop? Do you purchase goods for your home? Do you think that retail traders provide you with more

services providing you with products?

Development

To analyze various services of retailers to the customers, the teacher provide the following situations.

Group Activity:- the teacher divide the class into different groups and provide activity cards to each groups and asks them to discussion the situation that they got. Each group having different situations.

Group 1- Suppose you bought a washing machine from your nearby shop what kind of service are you getting from your retailer?

Group 2- Suppose you bought a mobile phone from a shop .w hat kind of service did you get from the retailer?

Other two groups were asked to find out the services they are likely to get after a car and a stationery items being bought.

The teacher clarifies the doubts if any and ensures the participation of each and every student in the activity.

After discussion the teacher asks each group to present their findings.

The students present their points and teacher refines it and writes it on the blackboard.

Give answers

Give answers

Listen carefully

Actively participates in discussion

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CLOSURE

To conclude the class the teacher asks two students to summarize the main points.

Review Questions

1. What are the services provide by the retailers to their customers?

2. Do the retailers provide credit facility to the customers?

Follow-up Activity

Visit a nearby retailer shop and find out the services they provide to the customers.

Services of Retailers to Customers

1. Regular availability of products. 2. New product information 3. Convenience in buying 4. Wide selection after sale service 5. Provide credit facilities

Give answers