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So, you have 500 friends on Facebook, you have created a LinkedIn profile, you tweet like a hyper blue bird, but... How do you make the most of your conenctions to grab that dream job? Learn how to: create an appropriate and effective online presence that gets results, market yourself through personal branding, stand out on social media and ultimately land your ideal job.
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Link, Tweet & Friend Your Way to Your Dream Job
Sarah Rach-Sovich
Who hopes to…
• Look for work for months…maybe years?
• Find a job that they don’t really enjoy?
• Be unemployed after college?
The plan for today
• Personal branding• Google: you• Clean up your act• Enhance your online presence• Social media revolution• Utilizing social media to help you land
your dream job
The process whereby people and their careers are marked as brands.
• Self-packaging• Creation of an asset
• Appearance• Areas of knowledge
• Uniquely distinguishable• Memorable impression
What is your brand?
• What is your vision and purpose?• What are your values and passions?• What are your top goals for the next year,
2 years and 5 years?• What 3 or 4 adjectives best describe what
you have to offer?• What are your core strengths?• Who is your target audience?• What sets you apart from the competition?
Your Brand Is…
The good news…
While it is difficult to remove every stain…
Clean Up Your Act
• Play detective
• Start with content you created
Remove
Grammar and spelling mistakes
Enhance Your Online Presence
Efolio.com
Wix.com
Blog
About.me
About.me
LinkedInTwitter
Google+YouTube
About.me
Proof!
Social Media Revolution
Utilizing Social Media to Help You Land Your Dream Job
• About me section• Link to your resume• Friend & Be Friended• Life Events• Groups & Fan Pages• Post - wisely
About Me Section
Link to Your Resume
Friend & Be Friended
Life Events
Groups
“Fan” Pages
“Fan” Pages
Post – wisely
Post – wisely
A word picture about privacy settings
• Follow & Be Followed• Tweet• Re-Tweet• Share • Repeat
• Jobvite social recruiting survey 2012
93% said LinkedIn is a primary recruiting source
89% said they have hired from the site
Top 10 LinkedIn Tips
1. Photo2. Headline3. Vanity URL4. 100% Complete5. Connect
6. Recommendations
& Endorsements7. Groups & Companies8. Add PP & Video9. Share content10. Find Jobs
Do you know where people look first?
Photo & Headline
Vanity URL
Your Profile = 100% Complete
Connect
Recommendations
Endorsements
Groups
Companies
Add PP & Video
Share Content
Find Jobs
Find Jobs
Reminders
• Don’t forget the SOCIAL aspect of social networking & social media
• Find role models• Be positive!• Engage• Consistency is key
What we have covered
• Personal branding• Google: you• Clean up your act• Enhance your online presence• Social media revolution• Utilizing social media to help you land
your dream job
Connect with Me!
Sarah [email protected]
www.about.me/sarahrachsovichwww.linkedin.com/in/sarahrachsovich
