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Original research findings about the communications habits and preferences of UNL students presented by Andy Schadwinkel, UNL’s Director of Strategic Marketing at Think Tank 2014
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#UNLTT - Think Tank
Listen Before You Write
@aschad
#UNLTT - Think Tank
#UNLTT - Think Tank
#UNLTT - Think Tank
2014 UNL Student Communications Report
CommunicationTools, Preferences
and Behaviors
#UNLTT - Think Tank
+How do students use free time during class?
1. Texting2. Social Media3. Checking Email4. Studying
#UNLTT - Think Tank
+How do students use free time during class?
Studying
Texting
Social Media
Checking Email
43.7
62.5
64.6
69.5
#UNLTT - Think Tank
+What type of content are students most likely to share w/friends?
1. Video2. Upcoming Event3. News4. Photo
#UNLTT - Think Tank
+What type of content are students most likely to share w/friends?
Video
Upcoming Event
News
Photo
10
15
22
52
#UNLTT - Think Tank
+Which social network is used by the most students?
1. Twitter2. YouTube3. Instagram4. Facebook
#UNLTT - Think Tank
+Which social network is used by the most students?
Vine
Google+
YouTube
30.5
33.3
39.6
49.8
53.3
66.1
88.9
95
#UNLTT - Think Tank
+Which UNL social channel has the most student engagement?
1. Twitter2. Facebook3. Instagram4. YouTube
#UNLTT - Think Tank
+Which UNL social channel has the most student engagement?
Vine
Google+
YouTube
3.4
3.7
3.9
8.2
12.7
15.6
40.6
55.7
#UNLTT - Think Tank
+What is students’ primary source of info about UNL?
1. Next@Nebraska 2. UNL Social Media Accounts 3. UNL Today 4. Bulletin Boards and Posters
#UNLTT - Think Tank
+What is students’ primary source of info about UNL?
On-Campus Postings & Bulletin Boards
Email from UNL Senior Admin
UNL Today Website
WOM
UNL Social Media
Next@Nebraska
7.9
12.6
16.8
17.1
18.8
21.8
#UNLTT - Think Tank
+What prompted students to go to a recent (non-athletic) campus event?
1. Poster2. Friend3. Social Media4. Professor Recommendation
#UNLTT - Think Tank
+What prompted students to go to a recent (non-athletic) campus event?
Professor Recommendation
Social Media Post
Poster/Sign
Friend's Invite
12.2
12.3
15.0
51.1
#UNLTT - Think Tank
+What communication channels need to be improved?
1. Instant Messaging/Text Messaging
2. Social Media3. UNL Today Website4. Bulletin Boards/Posters
#UNLTT - Think Tank
+What communication channels need to be improved?
Email from UNL Senior Admin
Bulletin Boards/Posters
UNL Today Website
Instant Messaging
Social Media
12.9
12.9
17.5
19.4
22.9
#UNLTT - Think Tank
+What devices are used by the most students?
1.iPhone 2.iPad3.Android 4.Non-Smart Phone
#UNLTT - Think Tank
+What devices are used by the most students?
Non-Smart Phone
iPod Touch
Android
iPad
iPhone
11.9
26.2
31.4
31.8
62.9
#UNLTT - Think Tank
+Which news source do students read most each week?
1.Daily Nebraskan 2.UNL Today [email protected] Specific News
Online (college/dept/residence hall etc.)
#UNLTT - Think Tank
+Which news source do students read most each week?
Daily Nebraskan
UNL Today Website
Group Specific News Online
Next@Nebraska
3.80%
11.30%
7.90%
5.10%
8.80%
17.90%
21.50%
30.00%
More than once a week At least once a week
#UNLTT - Think Tank
+Prepared: April 2014
Thanks to:
Bureau of Sociological Research University of Nebraska–Lincoln Department of Sociology
#UNLTT - Think Tank
Thank you, too.
@aschad
