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MARK BEESE LEADERSHIP FOR LAWYERS LEADERSHIPFORLAWYERS.COM Blended Training ONLINE + LIVE = ENGAGEMENT

LMAtech 2015 - Blended Training: Integrating Live and On-Line Methods for Professional Development and Business Development Training - Mark Beese

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MARK BEESELEADERSHIP FOR LAWYERS

LEADERSHIPFORLAWYERS.COM

Blended Training

ONLINE + LIVE = ENGAGEMENT

The rate of change is not going to slow down anytime soon.

If anything, competition in most industries will probably speed up even more in

the next few decades. - John Kotter

In a learning organization, leaders are designers, stewards, and teachers.

They are responsible for building organizations where people continually expand their

capabilities to understand complexity, clarify vision, and improve shared mental models – that is, they are responsible for learning.

- Peter Senge

We need to learn:

FasterEffectivelyEfficiently

& provide on-demand resources

Why is training lawyers so difficult?

Fixed Mindset: Intelligence is StaticLeads to a desire to look smart and therefore a tendency to…

Challenges … avoid challenges

Obstacles… give up easily

Effort … see effort as fruitless or worse

Criticism … ignore useful negative feedback

Success of Others … feel threatened by the success of others

As a result, they may plateau early and achieve less than their full potential. All this confirms a deterministic view of the world.

Created by Nigel Holmes, from Mindset: The New Psychology of Success by Carol S. Dweck. Used with permission.

Growth Mindset: Intelligence Can Be Developed

Created by Nigel Holmes, from Mindset: The New Psychology of Success by Carol S. Dweck. Used with permission.

Leads to a desire to learn and therefore a tendency to…

Challenges … embrace challenges

Obstacles… persist in the face of setbacks

Effort … see effort as the path to mastery

Criticism … learn from criticism

Success of Others … find lessons and inspiration in the success of others

As a result, they reach ever-higher levels of achievement.All this gives them a greater sense of free will.

Big Egos Get in the Way of Learning

“Have you ever met someone with a big ego who was really good at being open-minded? Really

good at reflective listening? At putting himself in another’s shoes? At playing well with others? At saying, ‘I don’t know,” “Your idea is better

than mine,” or “You are right”? I didn’t think so.”- Edward Hess

$136,000 30 attorneys 12 hours (1.5 days) $350/hour Not including travel time and lost

productivity

Need learning modalities that:

Support a growth mindsetEncourages humility and minimizes threat to egoCost efficient

Blended Training

ONLINE + LIVE = ENGAGEMENT

PLATFORMS

Modular Learning

The New Normal:

Understanding the Legal Market

• Pressure of fees and focus on value• New competitors• How clients define value, and how it is changing

How Clients Buy Legal Services

• Changing buying dynamics• Influence of Purchasing Department

Personal Brand

• What is a Brand?• Value Proposition• Verbal Business Card

ASSIGNMENTS

Content Variety

Discussion

Online Interaction

Assignments

Assessments

RESOURCE REPOSITORY

RESOURCE REPOSITORY

RESOURCE REPOSITORY

LIVE TRAINING

Business Development Boot Camp

4 months Modular Online Content: articles, video, blog posts,

surveys Online facilitated dialogue in threaded discussions 4 Live Webinars/Conference calls 1.5 day live training focused on experiential learning, case

studies, simulations, shared experience and networking 3 months of post-event coaching based on specific action

learning plan. Dashboard/Shared Docs

Real learning gets to the heart of what it means to be human.

Through learning we re-create ourselves. Through learning we become able to do something we never were able to do. Through

learning we re-perceive the world and our relationship to it.

Through learning we extend our capacity to create, to be part of the generative process of life. There is within each of us a deep

hunger for this type of learning.

-- Peter Senge