OCR Media Studies – AS Level

Unit G321: Foundation Portfolio in Media

Preliminary Task, Log Book

Name: Miguel Pita JoaoCandidate Number: 6730Center Name: St. Paul’s Catholic CollegeCenter Number:

Set Brief - Print

Music Magazine – Production

Log Book

Preliminary Task Progression– EvidenceFront CoverStep-by-step

Preliminary Task Progression– EvidenceContents PageStep-by-step

Preliminary Task Progression– EvidenceFront CoverStep-by-step

Preliminary Task Progression– EvidenceContents PageStep-by-step

Final piece (school magazine) and contrast od front cover and contents

page

Colour scheme and st pauls logo.

Final piece (Music magazine) and contrast od front cover, contents page

and double page spread.

Same logo and font.

Music Magazine Double pageinformative

Word exclusive makes it seem special.

Nice clear images

Section 1) – Log Book

Music Magazine – Genre research

• The genre of this magazine is RAP music because it says “I am RAP” so its genre is about music. Genre is a category of art, music, or literature. It also denotes or relates to a certain style of writing and topic. Vibe is a music and entertainment magazine found by producer Quincy Jones. It features R&B and hip-hop music artists, actors and other entertainers. The songs are mainly expressing their emotions and life stories, the lyrics mean everything to the artist and the listeners can usually relate to the song. I want my magazine to appeal to a wide variety of people so everyone can enjoy it not just one group of people so I am thinking of involving rap, hip-hop and acoustic music to appeal to a wide variety of people.

.

Codes and convention

masthead

main Picture

barcode

subheading

Strap line

Hint of the genre

Target Audience – Katz, Maslow, Hartley and/or socio-economic needs

The target audience for vibe magazine can be denoted as being teenagers that enjoy listening to rap, R&B music and up beat music, this type of music can apply to adults too. • Personal Identification – Where the audience can relate to a character or their situation

• Personal Relationship – Where the audience builds a close bond with a character or group of characters

• Inform & Educate – Where the audience LEARN something from consuming the text

• Diversion – Where the audience can ESCAPE from their reality and immerse themselves in the text.

Katz’ Uses & Gratifications theory

• Personal Identification – Where the audience can relate to a character or their situation

• Personal Relationship – Where the audience builds a close bond with a character or group of characters

• Inform & Educate – Where the audience LEARN something from consuming the text

• Diversion – Where the audience can ESCAPE from their reality and immerse themselves in the text.

Hartley’s Seven Subjectivities

• Age

• Gender

• Class

• Ethnicity

• Self-Image

• Nation

• Family

Maslow’s Hierarchy of Needs

• Social Climbers– Where the audience are driven by improving their status in society

• Caregivers– Where the audience sympathies with the characters situation.

• Explorers– Where the audience are driven by social change.

• Survivors – Audience members who want the security and routine of knowing the characters will be ok (For example) or something will be resolved.

USP

What is the USP of this magazine? YOU MUST refer to specific conventions/stories from you research

The Unique Selling Point of Vibe magazine is the main picture because it stands out and catches peoples eyes. The strap line is in bold so it also stands out to the audience. I also think the side stories mainly the “ win Ed Sheeran tickets is also a USP because it grabs people’s attention as Ed Sheeran is a well-known and popular artist so that USP will attract customers to buy my product.

• USP-A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as what you have that competitors don’t.

• A successful USP promises a clearly articulated benefit to consumers, offers them something that competitive products can’t or don’t offer, and is compelling enough to attract new customers

Publisher researchInterMedia partners are the publishers of Vibe magazine, they are a well known private equity investment firm, which focus on buyout and growth capital in the Media sector. They are focused on television, radio, publishing, internet and marketing. They are mainly focused on content assets which target underserved markets. Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Originally, the publication had been called Volume before co-founding editor, Scott Poulson-Bryant gave it the name VibeTime Inc. is an American New York-based publishing company. It publishes over 90 magazines around the world, including music, Sports Illustrated, Travel and Leisure, Food & Wine, Fortune, People, InStyle, Life, Golf Magazine, Southern Living, Essence, this Old House, All You, Real Simple, andEntertainment Weekly.