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Looking Beyond the CV: Developing a LinkedIn Profile
and understanding how social media is used in the workplace
Sue Beckingham | @suebecks | Sheffield Hallam University
Taking ownership of YOUR professional online presence
Building valuable networks
Developing confident digital skills
Standing out from the crowd
Key objectives
SLEP considerations
• SOCIAL
• Legal
• Ethical
• Professional
As a professional how might social media enhance social
interactions in the workplace?
• social networking - connecting and communication• social collaboration - project management• social curation - bookmarking
In the office or on the road, mobile and desktop apps are being used to keep teams synchronised across platforms and devices
SLEP considerations
• Social
• LEGAL
• Ethical
• Professional
Is it illegal to tweet (jokingly) that you are going to blow the airport
"sky high" if your flight is delayed?
A man was arrested under the Terrorism Act and issued with a life ban from Doncaster's airport after joking on Twitter that he would blow it "sky high" if his flight was delayed.
He was prosecuted under section 127(1) of the Communications Act 2003, which
prohibits sending "by means of a public electronic communications network a
message or other matter that is grossly offensive or of an indecent, obscene or
menacing character".
"Unfortunately, yesterday I was found guilty and ordered to pay £1,000 in fines and legal costs, which I have to find along with my own legal costs of another
£1,000. I am considering an appeal, though I have no means, having left my job due to the circumstances." Paul Chambers 2010
SLEP considerations• Social
• Legal
• ETHICAL
• Professional
Is it unethical at interview to:
• ask an applicant to hand over the log in to their Facebook page?
• friend the HR Manager?• screen the applicant by 'Googling'
them?
SLEP considerations
• Social
• Legal
• Ethical
• PROFESSIONAL
Would it be unprofessional to post and tag photos of your
colleagues at the work Christmas party on Facebook without
peer consent?
• LinkedIn members carried out over 5.7 billion professionally-oriented searches on the platform in 2012.
• More than 4 million companies have LinkedIn Company Pages.
• LinkedIn members are sharing insights and knowledge in more than 2 million LinkedIn Groups.
• There are over 40 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.
LinkedIn Facts
The tone of your LinkedIn profile
It is acceptable for the profile language to be a little more informal (whilst remaining professional) than your CV. What this means in practice is that you can choose to use either:
• the “Created… Led…” action-verb format of the CV where the personal pronouns “I” and “my” are left out
OR• the more informal personal pronoun format that is
generally not accepted in CVs, e.g. “My experience…,” or “I led…”
Build your personal digital
rolodex
Connections can be accessed anytime
and anywhere from your chosen device
LinkedIn helps you keep in touch with your connections as the onus is on the individual to keep their contact details up to date.
LinkedIn Advanced People Search helps you easily find experts and sources. Search by company name, company size, keywords, title or any other aspect to find exactly the source you need. Click on the person’s profile and you’ll see if anyone in your network knows them and can introduce you.
Your
Digi
tal
Busine
ss C
ard
Professionals and experts in your field will be more likely to respond to your inquiries if you have a complete profile including a professional headshot.
Whilst developing your profile opt to turn off activity broadcasts or prepare offline
#1Look at the
privacy settings and
options
Click on the 'Edit Profile' button to update any of the sections or the 'Improve your
profile' button for suggestions.
Proofread any changes you make for errors!
#2Complete
your whole profile
Think about the key search words people would use if they were looking for:
graduates with skills in your field
ADD these to your profile
#4Include relevant
keywords
Your headline will default to your current job title, but this can be edited to add further information
and keywords. Students may wish to display their degree title;
Graduates that they are recently graduated
#5Edit your headline
Your default public URL appears underneath your photo. This will also include random numbers and letters: uk.linkedin.com/pub/your-name/1x/11x/111
Edit this to have your full name then add to:• your email signature• business cards• your bios on other social sites
#6Customise your public profile URL
Add relevant skills to your profile in the Skills section. Valued connections may then publically endorse your
skills and expertise
#7Add skills to your profile
You may give others a recommendation, but do also consider asking people you have worked with to
give you a recommendation.
#8Ask for
recommendations
• Connect with current and previous work colleagues • Develop relevant 2nd and 3rd degree connections • Search by name, company, school, email contacts
or group members. Drill down using advanced people search.
#9Make
connections
• Join groups related to your specialism• Engage in discussion topics • Develop new connections and network• Create your own group
#10Join relevant
Groups
#13Add
SlideShare presentations
http://www.slideshare.net/suebeckingham
Don't neglect other social media
Do your research• Be where industry experts are• Follow/Connect• Find out how they use social media
Simple rules for social media:• RULE 1: YOU ARE WHAT YOU ‘TWEET’
• RULE 2: THE GRANDMA AND BOSS RULE
• RULE 3: FACE YOUR PROBLEMS, DON’T FACEBOOK YOUR PROBLEMS
• RULE 4: IF YOU HAVEN’T ALREADY, MAKE A LINKEDIN PROFILE
• RULE 5: ITS YOUR FUTURE. TAKE IT SERIOUSLY
Resources: go.shu.ac.uk/socialmedia
How to use social media responsibly How your personal use of Social media relates to the University's rules and regulations; what is inappropriate, and the associated consequences Managing your digital footprint Four ways to stop your social media past damaging your real-life future; simple steps to clean up and manage your social media identityUsing social media for learning Make social media work for you and stand out from the crowd by identifying and harnessing opportunitiesUsing social media to enhance your employability
Outlining the ways in which social media can improve your employability and develop a satisfying career
Sue BeckinghamSenior Lecturer in Computing and Educational Developer (TEL) with a research interest in the use of social media in education.
Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckinghamTwitter: @suebecks
All images used (unless cited) have a public domain licence https://pixabay.com/