The first thing that was needed when producing this advertisement was to make sure

that the page set up was A4, and international paper. This meant that the page size

was the correct one for a magazine advertisement. The next thing was to insert the

image which would be used for the advertisement.

Once the image was placed on the page, it was important to remove the background as

it was not appropriate to be included within the advertisement. To do so, the polygonal

lasso tool was selected, and then used to create lines which would join together.This

selected all that was inside the shape, which made it easier to remove the unwanted

part of the image.

Although this was useful, once the area had been erased white lines were left. To get rid

of this, the paint tool was used to neatly draw black lines over the area affected, to blend

them in with the rest of the image. As well as doing this to neaten up the edges, once

the area had been erased it left an area which has just white squares. This meant that

there was no layer under this one, making it easier to organise layers correctly.

Once all of the background was removed, we needed to change the background

colour to black, our chosen colour. to achieve this, we used the paint tool. This

was incredibly useful as you were able to change the size of the brush, meaning

you could use a smaller size for the areas nearest the image. As well as this, you

are able to change the opacity of the colour, however because we wanted a solid

black colour we did not need to use this.

This was done around the whole image, so that the whole of the amp's surroundings

were removed and replaced with black. Throughout this process, all layers were

merged, making it easier to keep track of which layer was which.

Above is the advertisement, with the background completed. Although this looks

professional, it was important to add more details to make sure it looked more

authentically like a magazine advert.

To make the advertisement link in with the other items within the promotional package

(the music video and digipak) we decided to make the advertisement black and white.

This was done by going to properties, and selecting the circle split in half, representing

black and white. The next step was to look at different colour exposures to see if there

was anything else we could do to make to advertisement seem even more

professional and conform more to the rock genre. We decided that we should make

the image brighter, as it would stand out more.

Although changing the colour exposure worked well, it turned out that this

blurred the text on the amp. To correct this, we had to click filter, on the

drop down menu, and then choose the smart sharpen tool. After doing

this, the shade of black within this are changed colour slightly, and so we

had to use the blur tool to make sure the colours were the same shade

throughout the image of the amp.

As the college did not allow downloading of fonts, the process of adding the text was

lengthy. To do this, we had to find the font called 'fast in my car' from dafont.com,

type in PARAMORE to get the correct variation of the font, and then screenshot it by

using the snipping tool. Although this is not the official Paramore font, it is incredibly

similar and therefore was useful for us. As this meant the text was now a .jpg file, it

had to be treated as an image, and therefore the background had to be changed to

transparent.

As the font was in black, to make it visible on the advertisement we had to make

sure it was white. To do this, the image had to be turned white, and then saturated

to give it the effect we wanted. as the background was white as well as the text, we

had to add a black background so that it was visible.

To add to the Photoshop document, we had to yet again use the snipping tool to

select the text, as well as a small part of the black background. The snipped area

was then added to the document.