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Los Angeles | London | New Delhi Singapore | Washington DC Managing a Publishing House Post Graduate Diploma in Publishing Ambedkar University, New Delhi Lesson 5 – Content dissemination (sales)

Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

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Traditional sales and the changing face of sales. The customer is king but he now has choices. What sort of sales team would you put together to address these challenges?

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Page 1: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

Los Angeles | London | New DelhiSingapore | Washington DC

Managing a Publishing HousePost Graduate Diploma in

Publishing

Ambedkar University, New Delhi

Lesson 5 – Content dissemination (sales)

Page 2: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

Los Angeles | London | New DelhiSingapore | Washington DC

Los Angeles | London | New DelhiSingapore | Washington DC

Discussion

Page 3: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

Los Angeles | London | New DelhiSingapore | Washington DC

Content dissemination

Page 4: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

Los Angeles | London | New DelhiSingapore | Washington DC

Los Angeles | London | New DelhiSingapore | Washington DC

Best Sales Channel

Page 5: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

Los Angeles | London | New DelhiSingapore | Washington DC

Los Angeles | London | New DelhiSingapore | Washington DC

Sales (simple traditional)

Page 6: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

Los Angeles | London | New DelhiSingapore | Washington DC

Los Angeles | London | New DelhiSingapore | Washington DC

Sales (online)

Page 7: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

Los Angeles | London | New DelhiSingapore | Washington DC

Alternate sales (traditional)

Los Angeles | London | New DelhiSingapore | Washington DC

Page 8: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

Los Angeles | London | New DelhiSingapore | Washington DC

Digital sales

Los Angeles | London | New DelhiSingapore | Washington DC

Page 9: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

Los Angeles | London | New DelhiSingapore | Washington DC

Sale possibilities today

Page 10: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

Los Angeles | London | New DelhiSingapore | Washington DC

Sales policies

• Credit period• Sales returns• Discount• Target driven incentive• Special sales• Stock clearance• Stock management

Page 11: Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

Los Angeles | London | New DelhiSingapore | Washington DC

Capturing cost centers in sales