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Managing across cultures toyota in france
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L/O/G/O
Managing Across Cultures Case study: Toyota in France
Lecturer: Mr Jeffrey TanGroup 6: Long, Khoa, Nanda, Lydia
Contents
Conclusion
Reflection
Toyota in France Cultural issues and solutions
Introduction
Content
IntroductionAn understanding of cross-cultural issues coming up
when Toyota opened its factory in France
Research questions:•What cultural issues in Valenciennes factory of Toyota were caused related to the differences and interaction between French and Japanese culture?•How could these issues be resolved and how to increase cross-cultural awareness?
France Culture
SPECIFIC
LOW MASCULINITY
INDIVIDUALISM
MEDIUM CONTEXT
Japan Culture
ACHIEVEMENT ORIENTED
HIGH MASCULINITY
COLLECTIVISM
HIGH CONTEXT
Culture in Toyota as a Japanese Company
Value harmony and teamwork
Emphasizes on developing good employees
Employees from various nationalities
Japan Versus France 1 - Geert-Hofstede.com
Cultural Issues
Cultural IssuesLanguage and communication
Power Distance
Individualism versus Collectivism
Long-term orientation
Corporate culture versus National culture
Language and communication
• Main communication is in ENGLISH
• The second language with both Japanese & French
Language and communication
The scale of high context and low context cultures of Hall
Power distance
FRANCE 68 High PDI – JAPAN 54 Medium PDI
Individualism vs collectivism
Long-term orientation
JapanLong-termorientation
FranceShort-term
orientation
34
80
Corporate Culture versus National Culture
Toyota- Uniform for the
employees- Prefer to hiring young
employees
French employees- Seniority is a privilege- Do not like wearing
uniform
Solution and result
Preparation and Policies
Minimising the influence of cultural differences is TMMF’s strategy
Many Japanese employees had been sent to live and study in France
Toyota’s efforts‧Language - Communication
Inviting interpreters to the work floor, even in every interview to assure that no misunderstanding happen.‧PDI
Encourage a flatter organizational structure.Enhance internal communication.Inspire young workers to participate to group
discussion and to speak up their opinions.- Creating green fields
Recruiting unskilled young people
The fruit of their efforts
[Image Info] www.wizdata,co,kr Note to customers : This image has been licensed to be used within this PowerPoint template only. You may not extract the image for any other use.
-Employees did exercises together at 8h every morning before starting their work.
- The company's attire was accepted
- Alcohol ban at workplace was respected by employees
Enhancing Cross-cultural Awareness
[Image Info] www.wizdata,co,kr Note to customers : This image has been licensed to be used within this PowerPoint template only. You may not extract the image for any other use.
-By increasing the informal exchange of information, Toyota is able to generate and leverage knowledge and create a ‘learning company’.
-The influence of corporate culture can be improved if the company closely links to the employee community
- The interaction between national culture and corporate culture can create competitive advantages and disadvantages
Reflection
Reflection
Initial Difficulties
‧Language and communication problems
‧Vietnamese members - more individualistic
‧Low uncertainty avoidance of Vietnamese
ReflectionOvercoming challenges
to reach agreement
‧Build perception
‧Utilized an effective communication tool → SKYPE
‧Vietnamese → Long-term orientation
‧Taiwanese and Indonesian → Positive attitudes
Conclusion
Conclusion
‧Clarify the theories of culture and management declared by Hofstede, Hall and GLOBE study
‧Analysis of the cultural conflicts between the expatriate subsidiary with local workers and the evaluation their solutions aim to illustrate for the study of Heenan and Perlmutter (1979).
Conclusion
‧Good preparation for organisation's internationalisation
‧Utilising the contrasts and avoiding blind spot cannot be forgotten.
‧Underlying cultures conflicts always exist in MNCs
Three limitations
‧ Lacking of knowledge
‧ Time and length
‧The information
L/O/G/O
Thank You!