Submitted by Sabin sadasivan Roll no 26 Second semester MBA

Submitted to Sudeep chandramanaHead of the department of macfast

INTRODUCTION

market survey to find out the sources through which people come across the new advertisement for the following products:

a) shampoo b. mosquito repellent c. Fertilizer d. rat poison b) survey will be benefical in finding out media through which people get to know

about the product c) the consumption pattern of the people

shampoo Mosquito repellent

fertilizers Rat poison

Sources of advertisement and news about the product

Television advertisement, friends

Television advertisement, retailers

Krishi bhavan , Kissan call center,retailers

retailer

products Pantene, sunsilk,

Goodnight, mortein ,all out

100 100, 500 500

I, Sabin Sadasivan a student of macfast college , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

•Name: soophi basheer

b. Age: 22 yrs

c. Sex: Male Female

d. location vattakkudiyil(H) pallarimangalam p.o kothamangalam,

e. Occupation: sales manager of melam curry powder

•Which of the following product do you ?

a. Shampoo b. Mosquito repellent c. Fertilizer

d. Rat poison

•As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friends

organization (super retail store)

I, Sabin Sadasivan a student of macfast college , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

•Name: manoj m

b. Age: 22 yrs

c. Sex: Male Female

d. location vandiperiyar, idukki

e. Occupation : student

•Which of the following product do you consume?

a. Shampoo b. Mosquito repellent c. Fertilizer

d. Rat poison

•As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization retailers

I, Sabin Sadasivan a student of macfast college , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

•Name: kiran p j

b. Age: 26 yrs

c. Sex: Male Female

d. location: nagampadam, kottayam

e. Occupation: business man

•Which of the following product do you consume?

a. Shampoo b. Mosquito repellent c. Fertilizer

d. Rat poison

•As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization retailers

I, Sabin Sadasivan a student of macfast college , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

•Name: sandeep k.s

b. Age: 30 yrs

c. Sex: Male Female

d. Location meenachin P.O pala

e. Occupation : accountant at Labour India publication

•Which of the following product you use consume ?

a. Shampoo b. Mosquito repellent c. Fertilizer

d. Rat poison

•As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization retailers

I, Sabin Sadasivan a student of macfast college , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

•Name: abin francis

b. Age: 25 yrs

c. Sex: Male Female

d. Location marangattupilly P.O kottayam

e. Occupation student

•Which of the following product do you consume?

a.Shampoo b . Mosquito repellent c. Fertilizer

d. Rat poison

•As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization retailers

I, Sabin Sadasivan a student of macfast college , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

•Name: anil p mani

b. Age: 40 yrs

c. Sex: Male Female

d. Location palakkad

e. Occupation market manager at innovation experience

•Which of the following product do you consume ?

a. Shampoo b. Mosquito repellent c. Fertilizer

d. Rat poison

•As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization retailers

I, Sabin Sadasivan a student of macfast college , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

•Name: ann mary

b. Age: 25 yrs

c. Sex: Male Female

d. Location Kuninji P.O ,Idukki

e. Occupation housewife

•Which of the following product do you ?

a. Shampoo b. Mosquito repellent c. Fertilizer

d. Rat poison

•As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization retailers

I, Sabin Sadasivan a student of macfast college , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

•Name: kichu anil

b. Age: 25 yrs

c. Sex: Male Female

d. location

e. Occupation

•Which of the following product do you consume ?

a. Shampoo b. Mosquito repellent c. Fertilizer

d. Rat poison

•As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization retailers

I, Sabin Sadasivan a student of macfast college , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

•Name: bijoy mathew

b. Age: 26 yrs

c. Sex: Male Female

d. Location cherpunkal kottayam

e. Occupation student

•Which of the following product do you consume ?

a. Shampoo b. Mosquito repellent c. Fertilizer

d. Rat poison

•As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization retailers

I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

•Name:manu .p

b. Age: 33 yrs

c. Sex: Male Female

d. Location Ernakulam

e. Occupation sales person

•Which of the following product do you consume?

a. Shampoo b. Mosquito repellent c. Fertilizer d. Rat poison

•As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization

I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

•Name: Anjana M

b. Age: 24 yrs

c. Sex: Male Female

d. Location Ettumanoor

e. Occupation Teacher

•Which of the following product do you consume?

a. Shampoo b. Mosquito repellent c. Fertilizer d. Rat poison

•As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization

I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

Name: anju eapen

b. Age: 29 yrs

c. Sex: Male Female

d. Location Thrissur e. Occupation government employee

Which of the following product do you consume ?

Shampoo b. Mosquito repellent c. Fertilizer d. Rat poison

As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization

I, Sabin Sadasivan a student of macfast college , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

Name tom .k. georgeb. Age: 23 yrs

c. Sex: Male Female

d. Location Thellakom P.O ,kottayam e. Occupation student

Which of the following product do you consume?

Shampoo b. Mosquito repellent c. Fertilizer d. Rat poison

As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization

I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

Name: tony thomasb. Age: 30 yrs

c. Sex: Male Female

d. Location Ernakulam e. Occupation Accountant

Which of the following product do you consume?

Shampoo b. Mosquito repellent c. Fertilizer d. Rat poison

As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization

I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

a.Name: prince jacob

b. Age: 35 yrs

c. Sex: Male Female

d. Location thiruvalla e. Occupation Entrepeneur

Which of the following product do you consume ?

Shampoo b. Mosquito repellent c. Fertilizer d. Rat poison

As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization

I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

Name: sajan johnb. Age: 35yrs

c. Sex: Male Female

d. Location kottayam e. Occupation government employee

Which of the following product do you consume ?

a.Shampoo b. Mosquito repellent c. Fertilizer d. Rat poison

As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization

I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University, would like to ask a few questions as a part of my marketing project. I request you to kindly answer them honestly and accurately for the market survey. I assure you that the information given by you will be kept extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only. Thanking you in advance for your cooperation.

Customer Personal Data:

Name: shyam philipb. Age: 23 yrs

c. Sex: Male Female

d. Location kottayam e. Occupation government employee

Which of the following product do you consume?

Shampoo b. Mosquito repellent c. Fertilizer d. Rat poison

As a customer from which sources did you come to know about the product news and advertisement ?

Television newspaper retailer friend

organization

THE MARKET SURVEY CONDUCTED WAS AMONG PEOPLE IN DIFFERENT LOCATION WHICH WAS HELPFUL IN KNOWING THE SOURCES OR MEDIA THROUGH WHICH THE PEOPLE GET TO KNOW ABOUT THE PRODUCT . FROM THE SURVEY(IN THE CASE OF SHAMPOO, RAT POISON AND MOSQUITO REPELLENT) WE ARE ABLE TO KNOW THAT PEOPLE GET TO KNOW ABOUT THE PRODUCT MOSTLY IS TELEVISION ADVERTISEMENT, THEN COME TO PEOPLE TO PEOPLE COMMUNICATION AND ALSO THE RETAIL OUTLET. FERTILIZER PRODUCT NEWS OR ADVERTISEMENT WAS COMMUNICATED THROUGH KISSAN CALL CENTERS ,KRISHI BHAVAN AND RETAIL OUTLETS .

conclusion

SO WITH THIS TYPE OF SURVEYS COMPANIES CAN FOCUS ON WHICH MEDIA SHOULD BE USED FOR EFFECTIVE ADVERTISING OF A PRODUCT. DIFFERENT PRODUCTS REQUIRE DIFFERENT MEDIA OF ADVERTISEMENT. FOR EXAMPLE JEWELLARY ADVERTISEMENT MOSTLY TAKE PLACE THROUGH TELEVISION AND NEWSPAPER ADVERTISEMENT THE MOST POPULAR MEDIA AMONG YOUNGER IS TELEVISION AND PEOPLE TO PEOPLE ADVERTISEMENT , ANOTHER RISING TREND IS THE INTERNET MEDIA WHICH CAN BE USED FOR ADVERTISEMENT. AS INDIAN POPULATION IS A YOUNG POPULATION WHERE THE MAJOR OF THE POPULATION BELOW 35 YEARS OF AGE.