Prepared by

S.M Mehdi Hasan

WELCOME

Automated Daily Bazaar

Daily bazarDaily bazar

ConsumersConsumers FarmersFarmers

Daily bazarDaily bazar

Price setting process

Head OfficeHead Office

Central Points

Central points

Local market

Local market

Local market

Local market

Information flow

SOWT analysis of the project

Geographic

Segmentations

Demographic Segmentations Psychographic

Segmentation

Behavioral

Segmentation

Rural areas Income

level

(thousand

tk)

Family

size

Religion Social class:

Lower lowers

Upper lowers

Middle class

Upper middle

Upper uppers

Benefits User

status

Quality

Service

Economy

Regular

Irregular

0-5

5-10

10-20

20-30

30-40+

1-2

2-3

2-4

5+

Muslim

Hindu

Suburban

areas

Urban areas

Red colored segmentations are my first targetBlue colored segmentations are my second target

Market segmentation & Market targeting

Tk 5 Tk 7 Tk 12 Tk 15

Tk 5Tk (5+1+1+1+1) = tk 9 Tk 12

Profitability analysisFarmer Mahazon Whole seller Retailer

Farmer Different costs Consumers

BUDGETS

Control