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Lisa Colton's presentation to #nateseattle, Feb 2011.
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The Changing Marketplace for Jewish Education: Understanding Our Customers
Lisa Colton, Darim OnlineScott Porad, Kavana
http://slidesha.re/darim-nate2
THE AGE OF THE
EMPOWERED
CONSUMER
• Born mid-60s to 1981. (30-45 yrs old)• End of Cold War• Latchkey kids• Age of the personal computer• Highest rates of education• Accepting of diversity• Pragmatic• Independent • Entrepreneurial
GEN X
• Born 1982-2001. (10-29 yrs old)• Rise of communication technologies, mobile• Very peer-oriented• Age of Napster• Change jobs frequently• “Trophy Kids”• Feel empowered• Very diverse• Birthright Israel
MILLENNIALS
• % of families who don’t live near grandparents• Frequent relocation for jobs• 2 working parent families, long commutes• “Empowered Consumers”• Rates of intermarried families in the Jewish
community• Different goals and relationship to Judaism within
2 Jewish parent families
FUNDAMENTAL DIFFERENCES IN OUR “CONSUMERS” MEANS
FUNDAMENTAL CHANGE IN THE MARKETPLACE
FOR JEWISH EDUCATION
Industry Overhaul
February, 2010
Where’s the tipping point?
How will you get there?
How do calculate
risk?
Continue the conversation at www.jedchange.net