Nate Curran @NateCurranAZ by Nate Curran

  • View
    73

  • Download
    1

Embed Size (px)

Transcript

Slide 1

PITCHING YOUR STORYIn case you fell asleep in English Lit

NateCurran@NateCurranAZ

First a little Science

First a little Science

LogicAnalysisSequencingLinearMathematicsLanguageFACTSThink in WordsWords of the SongsComputation

First a little Science

CreativityImaginationHolistic ThinkingINTUITIONArts (Motor Skills)RhythmNon-VerbalFeelingsVisualizationTune of the SongDaydreaming

First a little Science

INVESTORS act like CONSUMERS

Most sophisticated investors have a due diligence and/or vetting process that allows them to double-check their gut feeling.

This process incorporates both sides of the brain and reduces risk in their decision making.

The Winning Storytelling EquationFacts + Authentic Connection = SUCCESS

DONT LIE + DONT BE CHEESY = FUNDING*

* YOUR COMPANY NEEDS TO MEET THEIR FUNDING REQUIREMENTS

HOW TO TELL YOUR STORYResearch WritingStorytelling

Method:Evil = ProblemAmount of Evil = Size of MarketVillagers = CustomersHow the Villagers Survive today = CompetitionHero = Solution

When to use:Audience lacks industry knowledgeMore timeLots of Right Brains

Method:I am going to tell you what I am going to tell youI am going to tell youI am going to tell you what I told you

When to use:Your audience is deeply involved in your industryLimited timeLots of Left Brains

Best PracticesKnow your AudienceTailor your story to the audience and the time availableDont assume. Ask questions BEFORE you start.A good story stimulates both sides of the brainBe FlexibleBe Passionate

@NateCurranAZnate@natecurran.com