Media monitoring for SEO results, processes and scripts to download

Marketing Festival 2015

Martin Šimko, Head of SEO team RobertNemec.com

Client’s situation in mid 2013

✓ Well developed business in insolvency ✓ Company number one in the Czech

republic ✓ 80 consultants ✓ 5 000 customers

✓ No effort in digital marketing ✓ Decreasing organic traffic

One simple (?) goal

We needed backlinks

But at first content

Monitoring tools

Expensive (read not free)

So, we created cheap and handy solution!

Cheap and “easy" solution

Monitoring results after 19 months

Reactions ~ links

603

Relevant mentions

47416765

All mentions

# of all/relevant mentions and reactions

+157% in organic traffic YoY (after 14 months)

+457% after 1 year of cooperation

Organic nonbrand + (not provided)

+105% in organic traffic YoY (after 19 months)

+457% after 1 year of cooperation

Organic nonbrand + (not provided)

Tool — setting

✓ Keywords

✓ Google Alerts, Talkwalker, Mention set up

✓ Aggregating to Google Sheets

✓ Evaluating, responding, tuning

Download manual (free for you)

http://rnc.ag/mktfest

Keywords

✓ Classic keyword analysis

✓ Keyword categories: ✓ brand ✓ money keywords ✓ topical keywords ✓ question-like keywords

Setting — monitoring tools

Setting — aggregation

RSS feeds

Merge IFTTT Google Sheets

Aggregated mentions in Google Sheets

Set up +

tuning

Reaction Evaluation

Action

°Agency°Client

Price for the tool 0 — $29* / month

Not client (topic) dependent

What to do now?✓ Download manual: http://rnc.ag/mktfest

✓ Follow: @MartinSimko + @RobertNemec_com

✓ Read other case studies ✓ http://rnc.ag/casestudies