Drexel U Online

Fall 2013 Ad Campaign

Azamir Green

Loretta Gray

Yumeng Xiao

• Ranked among the Top 100 online degree programs

• Flexible schedule appeals to a wide variety of adults

• Backed by a prestigious institution

Graduate Nursing ProgramEnrollment: 923

Avg. Age of New Students: 38

Graduate Engineering ProgramEnrollment: 294

Avg. Age of New Students: 30

Graduate Education ProgramEnrollment: 1,395

Avg. Age of New Students: 31

6ABC – WPVI-TV Delaware Valley’s Leading News Station

Over 60 years on the airwaves

and was the first ABC affiliate

Broadcasts to over 8 million

people

Strong ties to the community

6ABC is committed to providing

viewers with the programs that

make WPVI-TV “the most-

watched station in the Delaware

Valley.”

A Wide Array of Popular

Programming!!

Early

MorningWeek 1 Week 2 Week 3 Week 4 Week 5 Week 6 Total

# of :30

Spots10 10 10 8 8 8 54

Total GRP 21.4 20.5 21.9 17.2 16.0 16.0 113.0

Total Costs $8,450.00 $8,450.00 $8,750.01 $6,850.01 $8,050.02 $8,050.02 $48,600.06

Early

NewsWeek 1 Week 2 Week 3 Week 4 Week 5 Week 6 Total

# of :30

Spots2 2 2 2 1 1 10

Total GRP 4.1 4.1 4.1 4.1 2.8 2.8 22.0

Total Costs $3,399.99 $3,399.99 $3,399.99 $3,399.99 $3,872.34 $3,872.34 $21,344.64

Prime

AccessWeek 1 Week 2 Week 3 Week 4 Week 5 Week 6 Total

# of :30

Spots7 7 7 7 6 6 40

Total GRP 18.9 18.9 18.9 18.9 14.3 14.3 104.2

Total Costs $15,399.91 $15,399.91 $15,399.91 $15,399.91 $13,887.88 $13,887.88 $89,375.40

Prime

TimeWeek 1 Week 2 Week 3 Week 4 Week 5 Week 6 Total

# of :30

Spots7 7 7 8 6 6 41

Total GRP 25.7 20.3 25.7 33.9 30.7 30.7 167.0

Total Costs $36,500.00 $70,500.00 $36,500.00 $48,500.00 $50,000.00 $50,000.00 $292,000

Late

NewsWeek 1 Week 2 Week 3 Week 4 Week 5 Week 6 Total

# of :30

Spots4 4 4 4 4 4 24

Total GRP 12.8 12.8 12.8 12.8 12.8 12.8 76.8

Total Costs $10,400.00 $10,400.00 $10,400.00 $10,400.00 $12,800.00 $12,800.00 $67,200.00

Late

FringeWeek 1 Week 2 Week 3 Week 4 Week 5 Week 6 Total

# of :30

Spots14 14 14 14 12 12 80

Total GRP 14.1 14.1 14.1 14.1 12.7 12.7 81.8

Total Costs $6,566.66 $6,566.66 $6,566.66 $6,566.66 $6,366.66 $6,366.66 $38,999.96

Online AdvertisingDelaware Valley’s Leading News Station

Example of

skyscraper

and rectangle

ad placement

on the popular

6abc.com

website

Sponsorship Opportunities

Along with scheduled commercials

:15 sec promotional tag during the

premier of Grey’s Anatomy

&

1st Football Game

Eagles vs. Redskins

“sponsored by client name”

(Logo/Audio Included)

Endless Possibilities!“A Better U” Informational Series

• Promote your school while enriching the community

• Specialized “A Better U” webpage on 6ABC’s site that links to Drexel.com

• Provide unique and informative information while showcasing your strong faculty

• Drexel Online will sponsor “A Better U.” section on the 6 ABC Action News Website.

• The tip will be given weekly and remain on the site through out the week.

• Host from 6 ABC Action News will tease it on Monday and direct traffic to 6abc.com

• A direct link to Drexel.com will be on 6abc.com

• Drexel online: A Better U banner will be on “Watch Live” page. (Also a direct link)

Sponsorship Opportunities6ABC Thanksgiving Day Parade

• Become part of the oldest Thanksgiving Day Parade in the country!

• Great opportunity to outreach to the community at the event and reinforce your message with commercials over the air

http://youtu.be/6-TIjNjkmAg

Thank You!