Kenya Investment Authority– fDi Intelligence tools : fDi Markets & Investor Signals module = 1

Proposal for Kenya

fDi Markets is the only online database tracking cross-border Greenfield investment

covering all sectors and countries worldwide. It provides real-time monitoring of

investment projects, capital investment and job creation with powerful tools to track

and profile companies investing overseas.

fDi Markets is a central bank of information on the globalisation of business and is an

indispensable tool for multinational companies, investment advisers, economic

development organisations and research institutions.

fDi Markets is an online tool enabling users to access it from any computer, whether in

the office or when travelling. Access is granted by a Username and Password.

Since 2003, it has tracked over 5.7 trillion Euros of investments globally from over

45,000 parent companies (130 000 single) and is an indispensable tool used to:

Identify potential investors – develop a database of high potential investors aligned

to specific target segments, and track real-time the investment projects of individual

companies and key decision makers

Assess investment opportunities - identify the sectors and geographies offering the

best FDI opportunities based on empirical evidence

Develop a targeted strategy - understand the investment opportunities from a sub-

sector, technology and business activity perspective.

Evaluate performance - benchmark success in attracting FDI measured by number

of projects, jobs and investment secured

Understand corporate location decisions – view investor decision criteria for over

20,000 projects, and how companies map-out their global value chains

Support sales & marketing activities – quickly identify high potential companies to

target for investment and trade missions and to participate in investment seminars

Investor Signals Identify hot prospects – covers all sectors and markets globally.

Provides users with early indicators that a company is planning an

investment/expansion

Through extensive online training and discussions with the team, we can encourage

them to use the system effectively to spot opportunities they would not have spotted

otherwise. This is one of the unique characteristics of this system and is why all the

leading IPAs globally are subscribing to it. No other system offers as much critical

information as fDi Markets.

Furthermore, fDi Markets is tracking almost three times more investment projects than

any other provider ensuring more total coverage.

fDi Markets is proven to save time, cost and resource which in the current environment

is critical for any government department

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Prices fDi Markets & Investor Signals

Content

Given Kenya Investment Authority has a clear mandate to promote Kenya to businesses

around the world, this tools will assist in targeting and profiling investors, scheduling

meetings for investment missions, tracking FDI trends and investments coming into the

region, and for developing strong marketing messages to communicate to the

international business community. Further to our exchange of e-mail, I have included

below three options for your consideration.

This is an exclusive offer for the first year of subscription of Kenya Investment Authority,

please keep this offer confidential.

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The Proposal

Package A: One year Subscription

1 licence fDi Markets only 10 750 Euros

Total: 10 750 Euros

Offer package B: 9 130 Euros (15 % Discount*)

Package B: One year Subscription

1 licence fDi Markets 10 750 Euros

1 Investor Signal module 2 850 Euros

Total : 13 600 Euros

Offer package A: 10 220 Euros ( 25 % discount*)

Package C: One years Subscription

2 licences 16 000 Euros

2 Investor Signals modules 4 845 Euros

Total: 20 845 Euros

Offer package C: 14 590 Euros (30 % Discount*)

*Please note that further discounts can be discussed for a multi-year subscription

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Benefits:

a) Extensive training included to ensure you maximise the systems fully.

b) Benefit from our expert team – we have over 40 years combined experience in

advising IPAs on areas such as developing succinct and hard-hitting investment

propositions.

c) Cost-effective – employing an external FDI consultant to conduct this type of work

will typically cost 2 to 3 times more. This also benefits the internal team within the

investment promotion division by empowering them to do critical research, analysis and

lead generation.

d) Produce unlimited reports in-house using the most credible information

available. Consultants are using our tools to advise their clients, this allows you to

save cost and cut out the middle-man.

e) If were hiring consultant to manage a project dealing with data, fDi Intelligence

will grant him an access to the system for the time of the work with your agency.

f) Work with a well-known and respected brand – the Financial Times Ltd.

Thank you for taking the time to read this proposal. Please do not hesitate to contact

me for further information or in case you have any questions at damien.bourles@ft.com

or on +44 (0) 207 775 6016

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Please see Appendix 1 for screenshots of the fDi Markets and Investor

Signals applications

Appendix 1 - screenshots of the fDi Markets and Investor applications

1. Home – Live Data page

The homepage provides real-time tracking of investment projects as they are being

announced – it also allows the field officers to download a list of the leading

investors by: sector; sub-sector; business activity and geography, to enable them to

conduct further analysis and rank them in terms of priority and likelihood of

investing. Licence holders can also quickly download reports on their market to

inform senior management of trends.

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2. Profile companies to prepare for meetings

Senior level decision-makers are more likely to view you credibly if you show that

you understand their company and what is driving their overseas investment

strategy – fDi Markets is the only resource providing such detailed analysis of

company’s overseas investment projects. fDi Markets has tracked over 45,000

parents companies covering all sectors and sub-sectors, which represent above 130

000 single companies.

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3. Identify key personnel to contact

With all projects we are tracking, we aim to track the name of the person associated

with the project – this will help save time in identifying senior level management to

contact, thereby freeing up more time for the field officers to spend time

prospecting and developing their pipelines.

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4. Plan meetings for investment missions and for meeting key investors in cities

you are visiting for industry tradeshows

Maximises the ROI for attending hosting/attending such events.

(The example below shows logistic, distribution and transportation companies

based in Chengdu in China ).

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5. Spot opportunities and trends by both market and sector

fDi Markets allows licence holders to conduct in-depth analysis, which helps in

formulating both the marketing and the investment promotion strategies.

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6. Get early signals of companies planning investments

fDi Markets now provides through its new module Investor Signals invaluable

information regarding companies offering investment potential. These information is

based on early “signals” (see brochure for more information).

See example below with companies showing early signal of investment and targetting

Africa.