THE CULTURAL SCHOOLAngelica Joyce T. JacalneStella Marie H. Capule

BA 190 - Strategic ManagementUniversity of the PhilippinesProf. Mita Angela Dimalanta

THE NATURE OF CULTURE

Culture in an “outsider perspective” and “native perspective” a. Outsider POV- An objective side on why people behave the way they dob. Native POV- Culture as a subjective process of interpretation, not based on any abstract, universal logic

Anthropology-studies

culture in an objective & subjective

way

Culture is fundamentally comprised of a

world, the activities & the artefacts that

reflect these

CollectiveSocial Proces

s“Organizational Culture”

Expressive Social Tissue

HISTORY IN MANAGEMENT

First discovered as a concept in the 1980s

The success of Japanese corporations manifested “culture” and thus the

introduction of culture to the management sciences

PREMISES OF CULTURAL SCHOOL

1. Strategy Formation2. Acculturation and Socialization

3. Cultural Ambiguity4. Strategy

5. Culture and Ideology

CULTURE AND STRATEGY

Decision-making StyleResistance to strategic change

Arises from a very “cohesive” and “traditional culture”

Overcoming the resistance to changeDominant ValuesCulture Clash

i.e. Joint Ventures, Mergers and Acquisitions, etc.APPROACHCollective ProcessStrategy Formation is viewed as a fundamentally

collective and cooperative process which is developed as a reflection of the company’s corporate culture

LIMITATIONS

VaguenessResistance to Changes

Cause of Conflicts

CONTRIBUTIONS

Emphasizes on the role of social processes, beliefs, and values are playing

Explains Resistance to strategic change

THEORIESAppreciative Inquiry – “appreciate” and “inquire”; search for the best in people

Cultural Dimensions1. Power Distance2. Individualism vs Collectivism3. Masculinity vs Femininity4. Uncertainty Avoidance5. Long-term vs Short-term orientation

Cultural Intelligence – ability to relate and work effectively across different cultures

Ashridge Mission Model

Thank you CAPULE, Stella Marie H.JACALNE, Angelica Joyce T.