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GIVE HER THE PHONEMobile Communication Gender Roles &
in india
argumentour
Mobile phones can...
...change India’s gender structure
but…how?
(Given the fact that India is one of the most unequal country when it comes to gender)
really?Yes!
according to the un’s
gender inequality report (2012)
That is...a composite measure reflecting inequality in achievements between women and men in three dimensions: reproductive health, empowerment, and the labor market.
186 countries#1#136
norwayindia
FIRST, LET’S REMEMBER THAT WE ARE TALKING ABOUT THIS KIND OF PHONE!
social structures
1Emphasis on the community as
a whole
Rather than on individual members
2Men and women are place into designated
spheres that benefit the community as a whole
Scholars have long recognized that Indian women are disadvantaged by widely shared gender ideologies that restrict women’s movements outside the home and limit women’s interactions with their husbands within the home
women in disadvantage
LET’S UNDERSTAND THE INDIAN
GENDER STRUCTURERestrictions
+Housework
+Honor
Male dominance
Work outside + Advantages
Men are aware of the advantages and act to maintain them
Women are expected to behave in a way that emphasizes: modesty, obedience, self-sacrifice and attachment to the home
factors that make women less likely
to own a phone
Income and occupation
Developing level of the region
Age
Educational Level
23%
37%
africa
south asia
can mobile phones transform social structures?
Social objectTechnological object
What Exactly is empowerment?
...And can mobile phones really make it possible?
Empowerment is the process of increasing the capacity of individuals or groups to make choices and to transform those choices into desired actions and outcomes.”
- The World Bank
“
With mobile phones, women can ACHIEVE…Balance
Organization
Community
Knowledge
Mobile phones used as teaching tools
Audio messages
Hotlines
Kencall’s Kenya Farmers Helpline
SMS messages
Health care and farming advice
Commonwealth of Learning study in Southern India
Mobile phones help women business owners
Important distance education toolFear of school Family duties
In my family and neighbourhood, some men do not know how to use a mobile phone.They see me using the phone, listening to voicemails … Mobile phones have become a symbolic representation of our transition from dependency on males to self-dependency.
-- Sudha
Provided women with independence Changed typical mobile phone usage
Commonwealth of Learning study in Southern India
drawbacksPoverty
Lack of income
1
2
If I have 100 rupees, I can think of hundred more important things to do than recharge my mobile phone.”“
3Apprehension that it could
trigger conflict and tensions
We come back to the gender structure issue and male dominance in India
Women are restricted to housework
Making Data Tangible
What challenges affect rural indian women’s ability to use mobile phones for everyday purposes?
...and how can we address them?
We Recommend… Manufacturers and carriers should increase marketing directed towards women.
Simpler devices require less tech training, and are more appealing to rural consumers.
Learning groups may help reduce intimidation and teach women to use mobile phones.