Multimedia Production

AGENDA 1. Multimedia Background 2. Multimedia History 3. Application Areas

• At home • In business • In education • In Entertainment

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Summary Acquire theoretical and practical key elements to the development of communication skills to integrate text, image, audio, video and animation in multimedia products for converged and interactive platforms.

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Multimedia involves the use of different channels of communication, enhancing the interaction between people, content and readers, presentations and observers, programs and users, messages and recipients.

2. Multimedia Background M

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Multimedia has its roots in the history of elements such as speech, the written word, theater, music, dance, painting, photography, image, graphic design, film, television and computers.

2. Multimedia Background M

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The visual language as part of human communication, consists of written communication that arises when using trade marks or designs. Through the use of instruments such as stones, animal fats, plant oils and minerals, the man was able to expand its range of communication.

Lascaux, a visit to the cave

2. Multimedia Background M

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2. Multimedia Background - Writting O

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Pictograms: representations of animals or things.

Represented the

beginning of art and communication.

Eg, the Uruk tablets.

Ideograms :

representations of ideas or concepts

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III B

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Petroglyphs:

recorded on hard surfaces. Generally stone.

Phonograms:

developed to represent sounds or sounds made by objects that were not easy

to represent.

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Invention of Paper 105 AC

Invention of Manual Printing (Stamps)

III BC

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Animal Skins

Parchment III AC

3. Multimedia History

Multimedia ...

• is the integration of arts, media and technology • requires a narrative sequence: linear or nonlinear • allows the interaction between content according to personal

needs • may involve the concept of immersion - virtual reality

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3. Multimedia History

Richard Wagner

He viewed the opera as an artistic expression that grouped the arts: singing, drama, music, characterization, among others.

F. T. Marinetti

Filippo Tommaso Marinetti Futurist Cinema Manifesto

Total Theatre

Linking the components space, composition, movement, sound and lights.

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Arts Integration

3. Multimedia History

Multimedia

Film

Theatre

characterization

dramatization

music

interpretation

technology

dynamism

freedom

sound

space

composition

movement

lights

Opera

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elements of dissimilar nature

GIL, Virna - ROSAS, Xantipa. ¡Comunícate con Multimedia! Pag. 34.

3. Multimedia History – Fragmented Narrative M

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Narrative as a Concept

Hypertext

GIL, Virna - ROSAS, Xantipa. ¡Comunícate con Multimedia! Pag. 34.

4. Application Areas M

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Multimedia