Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Many artists use social media as a way to promote themselves, with some having millions of followers. As Lukas Graham is a fairly small singer he uses twitter to try and promote himself, he has over 110K followers on this social media website.He also has a YouTube account where he posts videos of rehearsing et and this is just another way his fans can see what he is doing and be connected and promote himself.

Extension of income Extensions of income by Lukas graham are by using product placement in his music videos, for his most well-known song he is wearing an “ALIS” jacket. This means that with over 160 million views of the video the company would have had to pay a lot to have this advertised within the music video.There are many ways that extension is used to help artists earn money another example is having a YouTube channel. Lukas graham has over 700K subscribers on YouTube which will earn him ad revenue as well as the partnership income he will have with the website itself.

Music Video Purposes Analysis

Extension of outlets Lukas Graham has had some very popular songs with it hitting number 1 in England tops charts with his song “7 years” . His music is available on lots of different things such as being played don popular radio stations too his own YouTube channel where his music is free to listen too.

Synergy Due to him being a fairly new off the block artist there hasn’t been much involvement with synergy such as his music being included in films or TV adverts.

Music Video Purposes Analysis

Producers strategies There are 3 types of music producers; the major label, the independent music label, the artist. Lukas graham is signed by Copenhagen records and these are not a major record producer as they were not a huge band during the time they were signed. This is a record producer from where the band came from and was signed in 2011