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A newspaper is a written publication containing news, information and advertising, usually printed on low-cost paper called newsprint.

General-interest newspapers often feature articles on political events, crime, business, art/entertainment, society and sports.

Most traditional papers also feature an editorial page containing columns which express the personal opinions of writers . Supplementary sections may contain advertising, comics, coupons, and other printed media .

NewspaperNewspaper

Newspapers are most often published on a daily or weekly basis, and they usually focus on one particular geographic area where most of their readers live .

Despite recent setbacks in circulation and profits newspapers are still the most iconic outlet for news and other types of written journalism

NewspaperNewspaper

A daily newspaper is issued every day, sometimes with the exception of Sundays and some nationalhol i days . Saturday and, where they exist, Sunday editions of daily newspapers tend to be larger, include more specialized sections and advertising inserts, and cost more .

Typically, the majority of these newspapers’ staff work Monday to Friday, so the Sunday and Monday editions largely depend on content done in advance or content that is syndicated . Most daily newspapers are published in the morning .Afternoon or evening papers are aimed more at commuters and office workers

NewspaperNewspaper

• There is some debate over which publication was the first newspaper because the definition of a newspaper has been flexible.

• In ancient Rome, Acta Diurna ,or government announcement bulletins, were made public by Julius Caesar. They were carved on stone or metal and posted in public places.

NewspaperNewspaper

• In China, early government-produced news sheets, called tipao , circulated among court officials during the late Han dynasty (second and third centuries AD).

• Between 713 734and , the Kai Yuan Za Bao of the Chinese Tang Dynasty published government news; it was handwritten on silk and read by government officials.

• In 1582 there was the first reference to privately-published newssheets in Beijing, during the late Ming Dynasty;[1] by 1638 the Beijing Gazette switched from woodblock print to movable type printing

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The Dutch Courante uyt Italien, Duytslandt, &c. of 1618 is also considered by some to be the first modern newspaper since the Relation looks more like a book than what is now considered a newspaper.

NewspaperNewspaper

The newspaper Opregte Haarlemsche Courant from Haarlem, first published in 1656, is considered by some to be the oldest continuously published newspaper, though it was forced to merge with the newspaper Haarlems Dagblad in 1942 by the German occupier. Since then the Haarlems Dagblad appears with the subtitle Oprechte Haerlemse Courant 1656 and considers itself to be the oldest still-publishing newspaper in the world.

- Int he Engl i sh speaki ng wor l d, Nathaniel Butter is often credited with the creation of the first news

periodical in 1 6 2 2 . The earliest papers in the United Kingdom weredevot ed topol i t i cs and gover nment pr oceedi ngs. In 1 7 0 2 , the first daily newspaper called

The Daily Courant waspubl i shed. I n Boston in 1 6 9 0 , Benjamin Harris publ i shed

Publick Occurrences Both Forreign and Domestick . This is considered the first newspaper in the American

colonies event hough onl y one edi t i on was publ i shed beforet he paper was suppr essed by t he gover nment . In 1 7 0 4 , the governor allowed the Boston News-Letter tobepublishedand i t became t he fi r st “continuouslypublished”newspaperi n t he col oni es.

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Soon after, weekly papers began publishing in New York and Philadelphia. These early newspapers

followedt he Br i t i sh f or mat and wer e usual l y f our pages long. They mostly carried news from Britain and content depended on the editor’s interests. In 1 7 8 3 , the Pennsylvania Evening Post

became the first American daily. In 1 7 5 1 , John Bushell ’s Halifax Gazette becamet he fi r st Canadi an newspaper. By the early 1 9 th century, many cities in Western and Eastern Europe, as well as North and South - America, publishednewspaper t ype publ i cat i ons t hough not al l of t hemdevel oped i n t he same way; cont ent was vast l y sha

ped by r egi onal and cul t ur al pr ef er ences

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Advances in printing technology during the Industrial RevolutionIndustrial Revolution were responsible for turning the newspaper into a widely circulated means of communication. In 1814, The Times of London acquired a printing press capable of making 1,100 impressions per minute.[4] Soon, it was adapted to print on both sides of a page at once.

NewspaperNewspaper

John Walter (1738/9 - November 17, 1812), founder of The Times newspaper, London

This innovation made newspapers cheaper and thus available to a larger part of the population.

In 1833, Benjamin Day printed the first pennypress newspaper, The New

York Sun. Penny press papers cost about one sixth the price of other newspapers and appealed to a wider audience.[

NewspaperNewspaper

the World Association of Newspapers recognizes Johann Carolus’s Relation

aller Fürnemmen und gedenckwürdigen Historien,

(Collection of all distinguished and comm emorable news). published in 1605, as

the world’s first newspaper.

NewspaperNewspaper

หน�งสื�อพั�มพั!ในประเทศไทย

Thai NewspaperThai Newspaper

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หล�งจากน�%นก+ม&หน�งสื�อพั�มพั!ออกมาอ&กหลายฉบิ�บิ ท�%งรายสื�ปดาห! รายป6กษ! และรายป9 อาท� หน�งสื�อพั�มพั!บิางกอกค้าเลนดาร! ต็�อมาพั�ฒนาเป�นหน�งสื�อพั�มพั!รายว�น เช�น Bangkok Daily Advertiser และ Siam Daily Advertiser

Thai NewspaperThai Newspaper

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News OnlineNews OnlineNews OnlineNews Online Recent developments on the Internet

are, however, posing major challenges to the business model of many newspapers.

Paid circulation is declining in most

countries, and advertising revenue, which makes up the bulk of most newspapers’ income, is shifting from print to online, resulting in a general decline in newspaper profits.

This has led to some predictions that newspapers will shrink or even disappear, although new media technologies such as radio and television never supplanted print media

Information

Technology

The term The term ""information technologyinformation technology " "came about in the came about in the 1970s. 1970s. Its basic Its basic concept, however, can be traced back concept, however, can be traced back even furthereven further..

Throughout the 20th century, an Throughout the 20th century, an alliance between the military and alliance between the military and various industries has existed in the various industries has existed in the development of development of eeeeeeeeeeeeeeeeeeeeee, , computerscomputers, and , and information theory. information theory.

The military has historically driven such The military has historically driven such research by providing motivation and research by providing motivation and funding for innovation in the field of funding for innovation in the field of mechanization and computingmechanization and computing . .

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Founded in 1961 as the Association of Founded in 1961 as the Association of Data Processing Services Organizations Data Processing Services Organizations ((ADAPSOADAPSO)), the , the Information Technology Information Technology

Association of America (ITAA) Association of America (ITAA)provides provides global public policy, business global public policy, business

networking, market intelligence, and networking, market intelligence, and leadership to promote the continued leadership to promote the continued rapid growth of the IT industryrapid growth of the IT industry . . ITAA ITAA

consists of approximately 325 corporate consists of approximately 325 corporate members throughout the Umembers throughout the U..SS.., and is , and is

secretariat of the secretariat of the World Information Tech World Information Tech nology and Services Alliance (WITSA). nology and Services Alliance (WITSA)., a , a

global network of 67 countries' IT global network of 67 countries' IT associationsassociations .. ..

information informationtechnologytechnology

The Association plays a leading role in The Association plays a leading role in issues of IT industry concern including issues of IT industry concern including information security, taxes and finance information security, taxes and finance policy, digital intellectual property policy, digital intellectual property protection, telecommunications protection, telecommunications competition, workforce and education, competition, workforce and education, immigration, online privacy and consumer immigration, online privacy and consumer protection, government IT procurement, protection, government IT procurement, human resources and ehuman resources and e--commerce policycommerce policy..

ITAA members range from the smallest IT ITAA members range from the smallest IT

startstart--ups to industry leaders in the Internet, ups to industry leaders in the Internet, software, IT services, digital content, software, IT services, digital content, systems integration, telecommunications, systems integration, telecommunications, and enterprise solution fieldsand enterprise solution fields . .

information informationtechnologytechnology

The first commercial computer was the The first commercial computer was the UNIVAC I. UNIVAC I. It It was designed by was designed by J. Presper Eckert J. Presper Eckert and and John Mauchly John Mauchly for the for the U.S. Census Bureau. U.S. Census Bureau.

The late 70s saw the rise of The late 70s saw the rise of microcomputersmicrocomputers, , followed closely by followed closely by IBMIBM's 's personal computer personal computer in 1981 in 1981 . .

Since then, four generations of computers have Since then, four generations of computers have evolvedevolved . . Each generation represented a step that Each generation represented a step that was characterized by hardware of decreased size was characterized by hardware of decreased size and increased capabilitiesand increased capabilities . .

The first generation used The first generation used vacuum tubes vacuum tubes, the second, the second transistorstransistors, and the third , and the third integrated circuits. integrated circuits. The The fourth fourth ((and currentand current ) ) generation uses more complex generation uses more complex systems such as systems such as - - Very large scale integration.- - Very large scale integration.

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Today, the term Information Technology Today, the term Information Technology has ballooned to encompass many has ballooned to encompass many aspects of computing and technology, and aspects of computing and technology, and the term is more recognizable than ever the term is more recognizable than ever beforebefore . .

The Information Technology umbrella can The Information Technology umbrella can be quite large, covering many fieldsbe quite large, covering many fields . .

IT professionals perform a variety of IT professionals perform a variety of duties that range from installing duties that range from installing applications to designing complex applications to designing complex computer networks and information computer networks and information databasesdatabases . .

information informationtechnologytechnology

A few of the duties that A few of the duties that IT professionals perform may IT professionals perform may

includeinclude:: Data ManagementData Management

Computer Networking Computer Networking Database Systems Design Database Systems Design

Software design Software design Management Information SystemsManagement Information Systems

Systems management Systems management

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information informationtechnologytechnology Information TechnologyInformation Technology ( (ITIT ), as defined by the ), as defined by the

Information Technology Association of AmericaInformation Technology Association of America (ITAA) is: "the study, design, development, implemen (ITAA) is: "the study, design, development, implemen - tation, support or management of computer based in - tation, support or management of computer based in

formation systems, particularly software applications formation systems, particularly software applications and computer hardware." In short, IT deals with the u and computer hardware." In short, IT deals with the u

se of electronic se of electronic computerscomputers and and computer softwarecomputer software to toconvertconvert , , storestore , , protectprotect , , processprocess , , transmittransmit and andretrieveretrieve information, securely. information, securely.

In this definition, the term " In this definition, the term "informationinformation " can usually " can usually be replaced by " be replaced by "datadata " without loss of meaning. " without loss of meaning.

Recently it has become popular to broaden the term t Recently it has become popular to broaden the term t o explicitly include the field of o explicitly include the field of electronic electronic

communicationcommunication so that people tend to use the abbre so that people tend to use the abbre viation viation ICTICT ( (Information and Communication Information and Communication

TechnologyTechnology).).

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Print readership is down, partly because newspapers no longer have a monopoly position in their markets; readers have many more news option – and almost all are free. Equally important, advertising revenue, from which newspapers garner the majority of their revenue, has done nothing but drop year after year with the rise of free classified ad websites like Craigslist. And the current economic recession has caused a precipitous decline in advertising and consequently newspaper revenues. The Tribune Company – which owns the Chicago Tribune and Los Angeles Times – has recently filed for bankruptcy3; profits and stock price at the New York Times are down. There are also rumors that the Rocky Mountain News may shut down.4

Crisis in Print Crisis in Print

When looking at the 2008 data in comparison to previous years, it is clear that in response to the crisis newspapers are aggressively expanding the features present on their websites and experimenting with new technology in an effort to attract and retain online readers.

The year 2008 saw a large increase in the use of social bookmarking tools, article commenting and integration of user generated content by newspapers as they attempt to evolve from simple news sites into community portals.

Crisis in Print Crisis in Print

Facing plummeting print circulation and an extremely challenging economy, the newspaper industry is clearly in crisis. According to the Audit Bureau of Circulations, American newspapers have seen a steady decline in print circulation over the last fourteen years.

1 This trend directly correlates with the rise of the Internet as a news source. Indeed, in October of 2008 The Christian Science Monitor announced that it would be the first major newspaper to stop its daily print edition and exist only online.

2 Today‟s newspapers are in a situation where they must embrace new technologies in order to stay relevant and survive.

Crisis in Print Crisis in Print

. This study examines how newspapers are responding to this crisis by investing more in their web programs and evolving their websites from simple news delivery mechanisms into online communities.

The study evaluates the web programs of America‟s top 100 newspapers based on the features included, with a focus on tools that increase interactivity and immediacy. The Bivings Group conducted similar studies in 2006 and 2007, and data from those reports is used to show how newspaper web programs are evolving along with the challenges they face.

Crisis in Print Crisis in Print

Newspapers are experimenting with user generated content. The study found that 58 % of newspapers allowed for user generated photos, while 18 % accepted video and 15 % articles. Overall, 58 % of newspapers offered some form of user generated content in 2008 compared to 24 % in 2007.

Key Findings

Research shows that the number of newspaper websites allowing users to comment on articles has more than doubled in the last year. 75 %of newspapers now accept article comments in some form, compared to 33 % in 2007. 10% of newspapers had social networking tools, such as user profiles and the ability to “friend” other users, built into their sites in 2008. This compares to 5 % of sites that included this feature in 2007. It is surprising that this number isn‟t higher.

Key Findings

76 % of newspapers offered a Most Popular view of content in some form (Most Emailed, Most Blogged, Most Commented, etc.). This compares to 51 % in 2007 and 33 % in 2006. Not surprisingly, all the newspapers sites examined in the study displayed some form of online advertising. Indeed, 100 % of newspapers sites had some form of contextual advertising and 43 % featured interstitial ads.

Key Findings

The number of websites requiring registration to view most content (free or paid) has decreased from 2007. Now only 11 % of websites require registration to view full articles, compared to 29 % in 2007 and 23 % in 2006.

All of the 100 newspapers in the study provide some type of RSS feed. In 2007 all but 3 newspapers offered RSS feeds.

Key Findings

Integration with external social bookmarking sites like Digg and del.icio.us has increased dramatically the last few years. 92 % of newspapers now include this option compared to only 7 % in 2006. Of the new features examined in this year‟s study, we found that 57 % of newspapers offer PDF editions20 % offer chatting options96 % provide local weather information40 % utilize SMS alerts and 70 % offer community event calendars.

Key Findings

•Registration Required: Whether one needs to register to access content past the home page. •Social Bookmarking: Can a user save this site to a social bookmarking services (i.e. Digg, Delicious, Mixx, etc.)? •Tags: Does the website have tags? •Mobile Content: Does the website have a mobile version? •SMS Alerts: Can you get SMS Alerts from the site? •Video: Does the website have videos? •Photo Features: Does the website have photo features? •Podcasts: Does the site have podcasts? •Chat Options: Does the site host a chat service for viewers? •RSS: Does the site have a RSS feed? •RSS for different sections: Do various sections have RSS feeds? •Partial/Full: Is the RSS a full or partial feed? •RSS Includes Ads: Does the RSS include ads? •Reporter Blogs: Do the reporters have blogs? •Reporter Blog Comments: Can viewers comment on the blogs? •Most Popular Sections: (i.e. Most Viewed or Most Emailed, etc.) Does the site have a most viewed, most emailed, or most popular section?

Key Findings

•Comments on Articles: Can readers comment on the articles? •User Generated Articles: Can the users submit their own articles to the site? •User Generated Photos: Can the users add photos to the site? •User Generated Videos: Can the users add videos to the site? •Social Networking/User Profiles: Does the site have a social network? •Homepage Customization: Can a user customize their homepage of the site? •Flash News Boxes: Does the site have a flash box on the homepage that shows various news stories? •Interactive Features: Does the site have interactive features, meaning mashups, Flash pieces, etc.? •Weather: Does the homepage have a weather icon? •Traffic: Does the homepage have a traffic icon? •Community Calendar: Does the site have a community calendar? •PDF Edition: Does the home page have a link picture/link of today‟s front page? •Ads: Does the page use traditional display ads, contextual ads (do they use services like Google Adsense), and/or interstitial ads?

Key Findings

Key Findings

Social Bookmarking Social bookmarking has gone from barely being used in 2006 (7 %) to an industry standard in 2008 (92 % adoption). Clearly, newspapers are integrating services like Delicious and Digg on their sites in an effort to promote their content and increase page views and ultimately revenue.

Web Content and Platforms The number of newspaper websites that offer podcasts has dropped slightly from last year‟s high of 49 %. Now only 40 % of newspaper websites offer podcasts. Mobile content has increased this year from 53 % to 64 %, as more users not only want to control the content they receive but the platform in which they see it on.

Article Comments The number of websites accepting article comments has more than doubled in the last year. In 2007 only 33 % of newspapers offered article comments, while now 75 % allow readers to comment on at least some news articles.

Like social bookmarking, allowing users to make comments on articles is an easy way to for newspapers to gauge what types of stories users are interested in and to create a community around their content.

Social Networking While most newspaper websites have implemented features like social bookmarking and article comments, only 10% of the websites studied had some sort of social networking or user profile system built into their sites.

This number has doubled from 2007 when only 5% of American newspaper websites offered this feature. USA Today pioneered the concept by launching a full on social network as part of their web program last year.

RSS This year all newspaper websites the study examined offer RSS feeds. Last year all but three newspaper websites used the feature, while in 2006 76 % of newspapers offered this feature. In addition, 95 % of newspapers now offer RSS for different site sections.

Video All newspaper websites had some sort of video player on their website. This feature was only used by 61 % of newspaper websites when we first started doing reports in 2006. The largest growth of this feature was between 2006 and 2007 when it went from 61% to 92%.

In 2008, 76 % of newspaper offered some sort of Most Popular view of their content (Most emailed, read, blogged, etc.). In 2006, 51 % of newspaper sites offered this feature.

User Generated Content A new aspect of this year‟s study was a review of whether newspaper websites accepted user generated content or not. For the purposes of the study, we looked at 3 major types of content: user generated video, articles, and photos. Of these three content types photos were the most widely used in 2008 with 58 % of websites offering this %percent offered user generated articles.

Registration The number of newspaper websites requiring registration to view content has dropped considerably since 2007 from 29 % to only 11 % in 2008. While most every site strongly suggests registration, only 11 % of newspaper websites restrict articles and features to non-registered users.

The sites that require registration include many of the newspapers in the upper quartile such as The Wall Street Journal, the nation‟s second highest selling newspaper, The New York Times, The Washington Post and The Arizona Republic the tenth. While these sites still require registration they are all free of charge.

Blogs Since 2007 the number of newspaper websites with reporter blogs has stayed the same. An overwhelming majority of newspaper websites (95 %) have continued to feature reporter blogs.

Online Advertising Every newspaper the study examined featured some sort of online advertising. Indeed, 100% of newspapers provided some form of contextual advertising, similar to Google Adwords. 43 % of newspaper websites used interstitial advertising.

Tags Newspapers continue to not use tags to organize content on their websites. In 2008, only nine percent of newspapers had article tagging on their websites.

Conclusion hen looking at the data over our studies from 2006 to 2008 it becomes evident that newspapers are opening up their websites to more and more users. With a decrease in registration requirements and increase of interactive features such as social bookmarking and article comments, newspapers are trying to appeal to a wider audience.This indicates a clear change in how American newspapers see the Internet. Now, rather than a threat to readership, the newspaper industry is starting to try to use the Internet to build online communities around their publications.

This shift is not an easy one. Newspapers still have to find a way to be profitable while still expanding free readership. But rather then fight the changes in online media newspapers have slowly embraced them. Last year, The Bivings Group predicted a boom in newspapers sites offering social networking features. While the feature did double from 5 %to 10 % we expected much more then a 5 % jump. Instead, newspaper websites have fine-tuned the tools and features that improved users ability to access information and share it with a wider audience. Rather than focusing on every Internet trend, newspapers have been focusing on only those that would improve their relationship with their readers and expanding the page views for their articles.What remains to be seen is how these new tools will improve profitability in an increasingly digital age.

As we look at the current state of the American newspaper industry, it appears that improving websites is a crucial component for newspapers to weather the current economic downturn and continued consumer shift towards online news and classified ads. This is particularly apparent as newspaper staffs are cut and stock prices fall. However, it is very important to note that boosting a newspaper‟s web presence is not enough. Even if growth in traffic to newspaper website increase dramatically, it is not yet, and may never be, enough to make up for the hit the industry is taking from declining print advertising revenue.

Lastly, our study shows that newspapers are trying to improve their web programs and experimenting with a variety of new features. However, having actually reviewed all these newspaper websites it is hard not to be left with the impression that the sites are being improved incrementally on the margins. Newspapers are focused on improving what they already have, when reinvention may be what is necessary in order for the industry to come out of the current crisis on the other side.

AMERICAN AMERICAN NEWSPAPERS NEWSPAPERS

ANDAND THE INTERNETTHE INTERNET

AMERICAN NEWSPAPERS AND THE AMERICAN NEWSPAPERS AND THE INTERNETINTERNET

In recent years, newspapers have been experiencing declines in both print readership and

circulation. Specifically, daily circulation losses

have totaled 6.3 % over the past3 years, and daily readership

declined by nearly 2% in 2006

The use of RSS increased in 2007 by 21 % since 2006.

Now 96 of the papers we researched are using this technology. Within this group, 93 papers offer partial text feeds, while3 offer f

ull text RSS feeds. No papers have begun embedding

advertisements in their RSS feeds.

AMERICAN NEWSPAPERS AND THE AMERICAN NEWSPAPERS AND THE INTERNETINTERNET

AMERICAN NEWSPAPERS AND AMERICAN NEWSPAPERS AND THE INTERNETTHE INTERNET

92% of America’s top 100 papers now offer video on their websites.

This represents a significant jump from 2006 , where just 61% offered video.

In this group,there is a mixture of local, Associated Press, and original content available

on newspaper websites. 33% papers offer original content, 26 use AP

video streams, 13 offer video content from local news outlets,4 papers use all3 technologies, an

d 10 papers use a mixture of two different types of video.

AMERICAN NEWSPAPERS AND AMERICAN NEWSPAPERS AND THE INTERNETTHE INTERNET

The number and quality of reporter blogs also improved in 2007 .

Now, 95% of papers offer at least one reporter blog.

93% (88 papers) of these blogs allow comments.

In 2006 , 80% of the papers offered blogs, with 83%(67

papers)allowing comments.

AMERICAN NEWSPAPERS AND AMERICAN NEWSPAPERS AND THE INTERNETTHE INTERNET

1/3 of newspapers now allow comments on articles.

This represents a 14% improvement on 2006 statistics, when only 19% of papers allowed com

ments on articles. The number of papers requiring registration

increased by 6% from last year’s results. 29% of the nation’s top 100 papers now require

users to register before gainingfull access to their website.

Of this group,3 papers required a paid subscription, while 26 papers required free registr

ation.

AMERICAN NEWSPAPERS AND AMERICAN NEWSPAPERS AND THE INTERNETTHE INTERNET

Bookmarking experienced the most significant increase from our results i

n 2006 .42% of newspapers now provide

some form of bookmarking, using external sites (39 papers), internal m

echanisms (4 papers), or both (1 paper).

In 2006 , just 7% of newspapers provided bookmarking capabilities.

AMERICAN NEWSPAPERS AND AMERICAN NEWSPAPERS AND THE INTERNETTHE INTERNET

Almost half (49%) of newspapers now offer podcasts online. In 2006, just 31 papers had podcasts.

When considering the grouping of the top10 papers and the bottom 10 papers, growth in the presence of features happened at a relatively consistent rate, with both categories of papers changing by nearly the same percentage from 2006 to 2007.

However, when the top and bottom quartiles are examined, no clear pattern can be established: in some categories, the top quartile added features at a faster rate than the bottom quartile, but in almost as manycategories, this trend was reversed.

AMERICAN NEWSPAPERS AND AMERICAN NEWSPAPERS AND THE INTERNETTHE INTERNET

AMERICAN NEWSPAPERS AND AMERICAN NEWSPAPERS AND THE INTERNETTHE INTERNET

THE USE OF THE INTERNET BY AMERICA’S NEWSPAPERS

80 of the nation's top 100 newspapers offered reporter blogs . On 63 of these blogs, readers could comment on posts written by reporters.

76 of the nation's top 100 newspapers offer RSS feeds on their websites . All of these feeds are partial feeds, and none included ads .

Major Web tools, such as blogs and RSS penetrated both the most and least circula

ted newspapers. Video was the most common form of

multimedia found on the websites, and was offered by 61 of the newspapers .

AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY?

We have recently completed the 2007 study of America's top 100 newspaper websites, entitled "American Newspapers and the Internet; Threat or Opportunity? ".

As the newspaper industry continues to suffer declines in readership and circulation, using the Internet to expand a newspaper's reach is becoming more and more important .

While many industry experts fear that the Internet will spell the end of newspapers as we know them, our team here at TBG feels that the Internet presents newspapers with a unique opportunity to make up for lost circulation and readership .

This study explores these concepts, as well as the difficulties facing newspapers regarding online advertising, shrinking staffs, and reaching out to consumers . Our research examined the websites of the top 100 newspapers in the United States, as determined by circulation (via the Audit Bureau of Circulations ). We evaluated all of the websites on the presence of lack of various web features .Here are some of our key findings :

Posted on July 19th, 2007By Erin Teeling

AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY? The use of RSS increased in 2007 by

21 percent since 2006 . Now 96 of the papers we researched

are using this technology . Within this group, 93 papers offer

partial text feeds, while three offer full text RSS feeds .

No papers have begun embedding advertisements in their RSS feeds .

Posted on July 19th, 2007By Erin Teeling

AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY? 92 % of America’s top 100 papers now

offer video on their websites . This represents a significant jump from

2006, where just 61 % offered video . In this group, there is a mixture of local,

Associated Press, and original content available on newspaper websites .

39 papers offer original content, 26 use AP video streams, 13 offer video content from local news outlets, 4 papers use all three technologies, and 10 papers use a mixture of two different types of video .

Posted on July 19th, 2007By Erin Teeling

AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY?

The number and quality of reporter blogs also improved in 2007 .

Now, 95 % of papers offer at least one reporter blog . 93 %(88 papers ) of these blogs allow comments .

In 2006, 80 % of the papers offered blogs, with 83 % (67 papers ) allowing comments .

One-third of newspapers now allow comments on articles . This represents a 14% improvement on 2006 statistics, when only 19 % of papers allowed comments on articles .

Posted on July 19th, 2007By Erin Teeling

AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY?

The number of papers requiring registration increased by 6% from last year’s results .

29 % of the nation’s top 100 papers now require users to register before gaining full access to their website .

Of this group, 3 papers required a paid subscription, while 26 papers required free registration .

Posted on July 19th, 2007By Erin Teeling

AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY? When considering the trends in newspaper

websites in 2006 and 2007, it is evident that newspapers are working to transition to a web

20. format that allows for user feedback and interactivity . Gradually, newspaper websites

are becoming unique sources of news and multimedia rather than just an extension of

the printed newspaper product. eee eeee eee eeeeee, , .

Posted on July 19th, 2007By Erin Teeling

AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY?

Hampered by shrinking news staff, the costs associated with developing creative web pro grams,and the relatively unproven nature of

online strategies for advertising and disburs ement of information, newspapers have bee

n somewhat slow at adopting online tools th at have become so commonplace in today’s

world of blogs and social networking. This sl ow and gradual pace has cost newspaper we

bsites in terms of ad dollars and users, who have turned to other sources for classified a

ds and generic news content.

AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY? In order to counteract the struggling

nature of the print news industry, newspa pers should use their websites to expand t heir reach and profit opportunities.

New techniques such as monetizing RSS feeds and improving online classified ad s

ections are two adaptations that will impr ove newspapers’ success on the web.

Expanding the library of online functionality and improving user experiences through the design and layou

t of newspaper websites are two more.

AMERICAN NEWSPAPERS AND THE INTERNET : THREAT OR OPPORTUNITY?

The Internet, while a direct competitor for newspapers, can

also be a powerful tool. For the benefits of the web to be

realized, however, newspapers must adapt their strategies and

open their sites up to user participation.

THE FOLLOWING NEWSPAPERS WERE EXAMINED DURING OUR RESEARCH. CIRCULATION DATA WAS OBTAINED

FROM THE AUDIT BUREAU OF CIRCULATIONS.