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Co-ordinating, Networking and Monitoring of NSS Programmes & Activities through Social Media. Session from the Orientation Course for Programme Officers of National Service Scheme (NSS) Organized by: Indian Institute of Entrepreneurship (IIE), Guwahati, Assam (An organization under Ministry of MSME, Govt. of India) Sponsored by: Ministry of Youth Affairs & Sports, Govt. of India Presented by: Syed M. Raza. Digital & Social Media Strategist /Consultant, Founder: Social Media Club - Assam
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Co-ordinating, Networking and Monitoring of
NSS Programmes & Activities through Social Media
Orientation Course for Programme OfficersNational Service Scheme (NSS)
Organized by: Indian Institute of Entrepreneurship (IIE), Guwahati, Assam
(An organization under Ministry of MSME, Govt. of India)Sponsored by: Ministry of Youth Affairs & Sports, Govt. of India
Presented by: Syed M. Raza. Digital & Social Media Strategist /Consultant,
Founder: Social Media Club - Assam
Content Map: Part 1
1. Introduction,2. The Story – The Change,3. What & Where is Social Media?,4. The SoLoMo Dilemma, 5. The Indian Context,6. The Educational Context,7. The Social Context,8. The Interference of Social Media into Social
Welfare and Social Responsibilities,
Content Map: Part 2
1. Co-ordination and Networking on/through Social Media,
2. Practical Aspects of Social Media in alignment with the objectives of NSS,
3. Behavioural and Psychological context,4. Volunteering and Social Media,5. Maslow’s Pyramid & Game Theory,6. Student Community Management,7. Society Interaction,8. Tools & CMS,
Content Map: Part 3
*Monitoring on/through Social Media
Hands-on Session(Practical)
The Change
The Change
The Change
Source: DaveDailyDose
Social Media
“Websites and applications that enable users to create and share content or to participate in social networking.” – Oxford Dictionary
“It is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.” - Wikipedia
Social Media
Social + Media
Anyone Can Join User Generated Content
Whether its Connectivity, Communication, Education & Learning, Social Media has brought a revolution. And
importantly, the effects cannot be undone. (Solis)
The Line Between Actual & Virtual World is getting Blurred.
Social Media
The 3 types of SM:
Publishing platforms: The platforms that enable everyone to publish anything.
Sharing: Promote anything to anyone.
Networking: Connect with anyone.
(Publish it, Share it, Connect on …. But Responsibly)
Social Media
SoLoMo Dilemma
SoLoMo = Social, Local, Mobile
The Indian Context
Internet Penetration:
1st 100 Million = A Decade
2nd 100 Million = 3 Years
243 Million Indian Internet Users as of June, 2014
Social Mediain India
The Indian Context
The Indian Context
The Educational Context
The Educational Context
The Usage of Social Media in an Educational Context:
Image Source: dontwasteyourtime.co.uk
The Social Context
How does society take the social media?
What Society? Virtual or Real?
Social Media, Social Welfare
Social Media as often mistaken by many Indians is never the direct representation of social
welfare and/or the social responsibilities. Rather, the later two can only be represented in content
formats on/through Social Media.
And the Social Responsibilities
Co-ordination and Networking
Accept it or not, Co-ordination starts only with proper communication and so does the
Networking.
Social Media is no different when it comes to co-ordination and networking.
Co-ordination & Networking
“NOT ME, BUT YOU”
The NSS Objectives
in the light of NSS
Co-ordination & Networking
?The Roadblocks…
Co-ordination & Networking
1. Student participation,2. Society Coordination,3. Coordination from college staff and peers,4. Time constraints,5. Financial side,6. Tracking and Monitoring activities.
YES, social media can help!!
The Roadblocks…
Co-ordination & Networking
1. Student recruitment,2. Student engagement, 3. Awareness, advocacy,4. Motivation,5. Engaging college staffs and peers,6. Time bound usage,7. Tracking and Monitoring activities.
The Solution…
Co-ordination & Networking
Generation “C”
Connectivity – Connectedness – Consumerism
Social Media – Social Economy – Connected Consumerism
Co-ordination & NetworkingWhy Social Media?
“70+% Assamese Students in the age group 18-24 years are on Facebook.” (CareerDialogue)
Behavioural and Psychological context
The Behavioural and Psychological aspects while volunteering for NSS.
Behavioural and Psychological context
The use of Social Media…
Maslow’s Pyramid & Game Theory
Can be applied through Social Media as well
Maslow’s Pyramid & Game Theory
• Tools to motivate
• INDIRA GANDHI NSS AWARDS• Participation in Republic Day Parade,• Appreciation at institutional and community
level,• CSR
Community Management
What is a Community?
1. Issues related to the community concerned, 2. Involvement of the community,3. Volunteers and stakeholders.
Coordination with Society
Awareness, Participation (Panchayat level + Individual),
Role Modelling,
CMS
Content Management System
1. Computer Applications – like in a Blog,2. It is actually more than that
CMS
Source: BrandNetworks
Tools
• Groups in Social Networking Platforms,• Pages,• Blogs,• Photo Sharing networks,• Google Docs,• Video streaming sites.
Tools
Groups
Tools
Google Doc
Hands-on Session
• Profile Branding,• Online Community creation and maintenance,• Monitoring/Tracking activities,
• FEEDBACK
Hands-on Session
• Profile Branding,• Online Community creation and maintenance,• Monitoring/Tracking activities,
• FEEDBACK
Thank You!
Presented By: Syed Mohsin RazaSocial Media Club - Assam
[email protected]+91-9435488999
FB.com/SyedMRaza.in@SyedMRaza
