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Online Learning as aStrategic Asset
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Online Learning as aOnline Learning as aStrategic AssetStrategic Asset
Presented by thePresented by theAPLU-Sloan National Commission APLU-Sloan National Commission
on Online Learningon Online Learning
August 26, 2009August 26, 2009
Technical Difficulties
Email Troy Prestwood @
Or
Call Chrisann Bramwell @
202-478-6088
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Presenters
Bob Samors, Assoc. Vice President, APLU Project Director, Online Commission
Sally McCarthy, Consultant
APLU-Sloan Online Commission Jeff Seaman, Co-Director
Babson Survey Research Group Bruce Magid, Dean
Intl. Business School, Brandeis University
Co-chair, Online Commission
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Discussants
Bruce Chaloux, President
Sloan Consortium Sam Smith, President Emeritus
Washington State University
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Setting the Stage
Bob Samors, APLUProject Director, Online Commission
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
APLU InitiativeAPLU Initiativein Online Learningin Online Learning
Grant from Sloan Foundation to Grant from Sloan Foundation to create a cadre Presidents and Chancellors create a cadre Presidents and Chancellors knowledgeable about the strategic value of onlineknowledgeable about the strategic value of online
Established APLU-Sloan National Commission on Online LearningEstablished APLU-Sloan National Commission on Online Learning(Jack Wilson, President, Univ. of Massachusetts, Chair; 7 Presidents; and (Jack Wilson, President, Univ. of Massachusetts, Chair; 7 Presidents; and other senior administrators)other senior administrators)
Commission Strategies:Commission Strategies:– understand the knowledge base and experience of Presidents/Chancellors re: understand the knowledge base and experience of Presidents/Chancellors re:
online learningonline learning– target the key priorities and concerns of senior leadershiptarget the key priorities and concerns of senior leadership– determine the potential of online learning to serve as a strategic tool to address determine the potential of online learning to serve as a strategic tool to address
those issuesthose issues– develop strategies/resources that could assist Presidents and Chancellors in develop strategies/resources that could assist Presidents and Chancellors in
overcoming barriers limiting the strategic utilization of online learningovercoming barriers limiting the strategic utilization of online learning
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Surveys:Surveys:– APLU Presidents and ChancellorsAPLU Presidents and Chancellors– Tribal Colleges and Universities PresidentsTribal Colleges and Universities Presidents– NAFEO Presidents and ChancellorsNAFEO Presidents and Chancellors
27 dialogue events:27 dialogue events:– 850 participants; 300+ CEOs850 participants; 300+ CEOs
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Survey Findings:Survey Findings:Is Is therethere a disconnect? a disconnect?
Strategic Importance of Online LearningStrategic Importance of Online Learning
– critical to long-term strategy of institutioncritical to long-term strategy of institution APLU- 68% AIHEC – 62% NAFEO – 84%APLU- 68% AIHEC – 62% NAFEO – 84%
– represented in institution's strategic planrepresented in institution's strategic plan APLU- 41% AIHEC – 27% NAFEO – 52%APLU- 41% AIHEC – 27% NAFEO – 52%
– notnot critical to long term strategy critical to long term strategy APLU- 4% AIHEC – 15% NAFEO – 7%APLU- 4% AIHEC – 15% NAFEO – 7%
Benchmarking Study – Part IInstitutional Interviews
Sally McCarthy, PhD
ConsultantAPLU-Sloan National Commission
on Online Learning
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Institutional InterviewsBackground
Designed to acquire a better understanding of the key factors contributing to successful, strategic online learning initiatives
Invited 95 APLU members; anticipated 15-18 participants; 47 campuses volunteered
final cohort – 45 institutions (wide range) 1M+ students; 100,000+ online enrollments
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Institutional InterviewsAreas of Inquiry
Faculty Incentives
Student Life Cycle
Senior Administration
Academic Quality and Effectiveness
Administrative and Financial Models
Technology
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Institutional InterviewsMethodology
Cohorts of approximately six institutions in each area of inquiry
Interviewed 4-8 personnel per campus identified by institutional contact
Conducted 231 interviews (7/08-1/09) Interviewees:
– Chief Executive Officers/Governing Board members– Senior Academic Administrators– Senior Non-Academic Administrators– Online Administrators– Faculty and Online Students
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Institutional InterviewsKey Observations
Integrate online into institutional planning, academic structure
Review and assess routinely over time Develop reliable financing mechanisms Develop adequate and consistent
resources for both faculty and students Engage senior leadership
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Benchmarking Study - Part II Benchmarking Study - Part II Faculty SurveyFaculty Survey
Jeff Seaman, Co-directorJeff Seaman, Co-directorBabson Survey Research GroupBabson Survey Research Group
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Faculty SurveyBackground
First cross-institutional survey of faculty First cross-institutional survey of faculty attitudes toward onlineattitudes toward online
69 campuses69 campuses Comparable questions to Sloan-C Annual Comparable questions to Sloan-C Annual
Survey of chief academic officersSurvey of chief academic officers
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Faculty SurveyFaculty SurveyMethodologyMethodology
Invitations delivered via email with link to Invitations delivered via email with link to online survey formonline survey form
Most institutions also sent a single Most institutions also sent a single reminder messagereminder message
11,000+ opened survey11,000+ opened survey 10,700+ complete responses10,700+ complete responses 21,000+ open-ended text responses21,000+ open-ended text responses
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Faculty SurveyFaculty SurveyParticipating CampusesParticipating Campuses
All publicAll public Research/Doctoral, Masters, AssociatesResearch/Doctoral, Masters, Associates Land Grants, HBCUs, State Universities, Land Grants, HBCUs, State Universities,
othersothers Faculty: 60 to 3,500+Faculty: 60 to 3,500+ Represent 900,000+ enrollmentsRepresent 900,000+ enrollments Online enrollments: zero to 10,000+Online enrollments: zero to 10,000+
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Who Teaches and Develops Online?Who Teaches and Develops Online?
Taught and Developed
Online
All Faculty
Taught Online
Developed Online
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Who teaches online?Who teaches online?
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Who teaches online?Who teaches online?
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
It Takes More EffortIt Takes More Effort
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Why Faculty Teach OnlineWhy Faculty Teach Online
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
BarriersBarriers
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Faculty Institutional RatingsFaculty Institutional Ratings
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Learning OutcomesLearning Outcomes
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Recommend Online?Recommend Online?
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Benchmarking StudyConclusions
Bruce Magid, Dean
International Business School, Brandeis University
Co-Chair, APLU-Sloan National Commission
on Online Learning
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Benchmarking Study ResultsThe Challenges
Online takes more faculty time and effort Institutional incentives are not viewed as
good motivators Concerns persist about quality of learning
outcomes
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Benchmarking Study ResultsThe Opportunities
Everyone teaches – stereotypes are not correct
Faculty are motivated by student needs Faculty recommend online Faculty with online experience are more
positive
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Benchmarking Study ResultsImperatives for Campus Leaders
Administrators need to know who is teaching online and why
Campus leaders need to develop creative ways to recognize and reward faculty
Faculty and administrators need to resolve issues around perceptions of quality
Online initiatives must be routinely reviewed and assessed to identify and address needs and opportunities as they arise
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Questions and Discussion
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Thank you!
For more information, please contact:
Bob SamorsAPLU
Jeff SeamanBabson Survey Research [email protected]
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Additional Slides
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Overall Institutional RatingsOverall Institutional Ratings
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Rating faculty training and support for online Rating faculty training and support for online course deliverycourse delivery
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning
Recommend Online?Recommend Online?
APLU-Sloan National Commission APLU-Sloan National Commission on Online Learningon Online Learning