2. This song in particular has elements of electronica
alongside elements of rock. As this is the case, we saw potential
to do a number of different things with the song. In numerous parts
of this song, the pace changes; becoming more up beat and faster in
tempo which allows us to create different speeds of narrative.The
song enables overall inspiration for different videos because of
how the song is structured.
3. Our music video will be structured in a
performance/narrative layout which allows the promotion of the
band, and the engagement of the audience through the use of a
narrative. Having both performance of the band and a narrative
allows us to display our knowledge that we have gained from our
research. The narrative to the music will follow the scenario of a
teenage boy walking home.This then leads onto him finding his
girlfriend cheating. After a series of arguments through flashbacks
and inserts of performance to break it up. Near the end of the song
we see the boy go to a party where his girlfriend shows up, they
have one final argument and the song ends. However, through the use
of crosscutting and flashbacks, the audience will get an overall
idea of how the day progressed as the narrative will not be told
chronologically. In terms of performance, our main aim is to
showcase the star. In order to achieve this, we are going to have
the band perform in an empty room which forces the audience to
focus on them and not the surroundings. We will also include close
up shots of the singer combined with high angles of the rest of the
band. We are also aiming to try to put some of the band in the
narrative and have them lip sync the lyrics as if they were
talking.This ensures that the band always has presence in the video
and helps to showcase them.
4. When we looked into the brand image of this particular band,
we found them to be quite abstract and gothic.Their album covers
continue to follow the theme of their genre in advertising
themselves to their selected audiences. The convers all follow
similar themes of calligraphy as their main art type; colours being
out side the box and unique in comparison to modern day album
covers.The costume of this band are generally conveyed in a casual
way through the use of shirts and jeans in their music videos and
in live performances. We then hope to convey this same idea by
using the same types of clothing on our made up band and on our
actors in our music video.The outside the box ideas can then be
continued solely on the use of camera angles and camera movements,
giving a twist on a modern day concept and giving it that twisted
edge thatThe Used have been commonly recognised for.
5. Upon researchingThe Used, we also came across other bands in
this genre who had made a sizeable impact on the way that music
videos were created. One of these bands were Wheatus with their
most popular song Teenage Dirtbag.This video poses most of wat we
aim to do in our video, giving the music video shots of the band
performing in numerous locations alongside a narrative that
involves actors lip syncing.The song American Idiot by Green Day
gave us some of the inspiration for the camera angles that we can
use. Mainly the 360 dolly around the drummer.The inspirations for
the costumes come partly from the brand image but we also took
ideas from videos like Smells LikeTeen Spirit by Nirvana as they
share similar band images and ideas asThe Used.The costumes that
they use are quite simple and fit in with their genre really
well.
6. As we have two main parts of the music video, the narrative
and the performance, we need at least 4 different locations that
are used.We carried out some research to find out what people
expect to see in the rock genre.The first question that we asked
people was What locations would you expect to see in the narrative
side of a rock music video?, below is the graph. As you can see,
the highest number of people told us that they would expect to see
some of it happen in a bedroom.The second highest said the streets.
As we found this out, we have incorporated both of these locations
into our video.We have put the streets in at the beginning at the
video where the boy is walking down them and, obviously, most of
the arguments between the boy and girl will take place in the
bedroom. The second question we asked was What locations would you
expect to see the performance side of a rock video?, below is the
graph.The highest number of people told us that they would expect
to see the band playing the song in a empty room.The second highest
told that they expected an abandoned place.We fit the empty room at
the start of the song, mainly in the verses and the chorus.
However, we felt that the abandoned space did not really fit the
feel of this particular song so we have decided to adapt it to the
streets, having the band lip sync while the actor walk past.The
overall amount of people asked was 36. Narrative Bedroom Alley
Kitchen Streets Performance Empty room Stage Abandoned place
Woods
7. After asking them about the locations, we them asked them
the same questions about the costumes that the people in the video
should wear.We asked them 3 questions; How do you expect a boy in
the narrative side of a rock video to dress?, How do you expect a
girl in the narrative side of a rock video to dress? and How do you
expect the band to dress in rock video?. Instead of asking for each
member of the band, we decided to ask for them as a unit as it
could be easier to dress them. As you can see from the first graph,
people expect a boy to dress in casual clothes.This means things
like jeans and t- shirts. Considering that it is a rock song, we
decided to also include things like hoodies just to add extra to
the costumes. From the second graph, we got answers for how people
expect to see the girl dress. From the results that we gathered, we
found that people also expect to see the girl in the narrative in
casual clothes.The type we thought of were baggy shirts and jeans
or leggings. The last graph shows what people expect the band to
dress in the rock video.The audience told us that they expect the
band to dress in something that matches the brand image.We fully
agree with this option as it allows us to display the entire image
of the band. Costumes Casual Clothes Tracksuit Jeans and a smart
shirt Suit Costumes smart clothes Tracksuit Casual Clothes Suit
Costumes Changing via location Suits Casual Clothes Something that
matches the brand image
8. The main theme that we are portraying is the idea of
relationships. However, instead of it being a boy meets girl
scenario, it is a breakup scenario.This challenges the themes of
some rock videos and even some videos from other genres. Another
theme that we are using is alcohol. Although we will not have any
of the actors physically consume alcohol, we can still have the
bottles for the effect. Along with this, we also get the theme of
parties or teenagers always having house parties.This is a common
convention in rock videos.
9. Things that are most commonly seen in rock videos and that
we are going try to include are things like: Handheld cameras that
give a shaky effect when filming the band Close ups on the lead
singer or their eyes Common mise en scene elements like t-shirts
and jeans on actors and the band, the band performing in empty
spaces and the band being in a separate place to the acting
10. The technical conventions that we are going to use in this
music videos are: Close ups of the band and singers Match on
actions people completing tasks Synchronous actions with the beat
of the song Dollies using skateboard and office chairs Pans and
tilts to emphasise the bands importance
11. Our target audience are 16-21 year old single males that
enjoy rock music.We found this out from a series of questions on a
questionnaire that we handed out.We plan on attracting them by
using the previously discussed technical and genre conventions. If
we include these then we will meet our target audiences prior
expectations. Also, we feel that, through the use of costumes and
narrative, we will be able to appeal to them as the narrative is
something that some of these people may have gone through in their
own lives.