P3- Logo design

Examine these logos, how many of them have more than 3 colours?

Can you recognise each one

without text?

The most popular logo of all time?

Why is it so popular?• Simple• Easy to remember• People can re-draw it • It only has 1 colour• You can recognise it without text

Inspiration behind some logos you are familiar with

Rules behind a successful logo

Maximum of three coloursMust be simpleEasy to recognise even without text

The Logo Challenge.

Using these three shapes to design an attractive logo to promote your brand.

You may use each shape as many times as you want. You may change the size of the shapes. You may choose not to use every shape for your logo. You may overlap the shapes. You cannot use other shapes or change the shape e.g you cannot cut the

shapes in half. A maximum of 3 colours may be used.

Design ideas

Level Description

E Student has produced 8 well drawn logos which are coloured to a high standard. Each logo follows the rules of the logo challenge.

S Student has produced 8 well drawn logos which are coloured to a good standard. Most of the logos follow the rules of the logo challenge.

P Student has produced 8 logos with some colour. Most of the logos follow the rules of the logo challenge. 

Final design

Select your favorite logo. This should be the logo which follows all of the rules of a successful logo, is the most original and you feel, you customer will like the most.

A reminder of the rules: You may use each shape as many times as you want. You may change the size of the shapes. You may choose not to use every shape for your logo. You may overlap the shapes. You cannot use other shapes or change the shape e.g you cannot cut the shapes in

half. A maximum of 3 colours may be used.

Final design

Level DescriptionE A suitable final logo design has been chosen and presented neatly using

coloured card. The logo is original yet simple. A clear descriptive reason for choice has been written neatly.

S A final logo design has been chosen and presented using coloured card. The logo is original. A reason for choice has been written.

P A final logo design has been chosen and presented using coloured card. A limited reason for choice has been written.