Good Morning!! Are you paying attention ??

The Window Shopping

Bumped in various stores

Captured pictures where possible

Avg. 15-25mins per store

Eyes-wide-open approach

Result – ‘WOW’

1. Nautica

- Open door a welcoming approach- Neat & tidy interiors- Light & soft music – lets customer in a

soothing mood & same time enjoy shopping- Smiling staff members- Little busy staff on their desk & corner talks

Insights

• - Staff should be more focused towards customers’ & accordingly assist them

• - Some products were placed at the very bottom of shelf making them inaccessible

• - Mannequins to be more prominent

Opportunities

2. Reebok

Insights

- Music was really good and creates positive mood for shopping- Lighting bright which adds to the good

mood- Impulse items like low price Sippers,

Deodorants werekept at the cash point, and cashier was good at cross selling- Young and energetic staff

Opportunities

• Store looked very untidy • Merchandise was not neat • Eye level products were not

available in my size, loss of sale

• Mannequin product was also not available in my size

• Trial Rooms should be air-contioned to avoid suffocation

3. BiBa

- - Attractive Mannequins

- Most customers visit store with friends/sisters, their opinion matter.

- Good Table display

Insights

- Staff should be made more proctive, they must educate customers about fashion, cross sell merchandise. This will benefot both customers and store.

- Manager/Cashier should be polite to staff in front of customers. I felt uncomfortable when manager was almost shouting of staff

- Staff should also wear ethnic cloths to el with the store

Opportunities

4. Adidas

Insights

- Full of merchandise- Contrary to Reebok this store had good number of merchandise available - Trial room quite spacious- Store ceiling looked quite low giving a ‘smaller’ look

Opportunities

- Store front should be better lit, looks quite dull - Display not very attractive- Staff low on energy, overall a less enthusiastic staff- Unlike of an Adidas brand- Gives a clumsy look in the store

5. Alcott

- Store front should be better lit, looks quite dull - Display not very attractive- Staff low on energy, overall a less enthusiastic staff- Unlike of an Adidas brand- Gives a clumsy look in the store

Insights

- Store front should be better lit, looks quite dull - Display not very attractive- Staff low on energy, overall a less enthusiastic staff- Unlike of an Adidas brand- Gives a clumsy look in the store

Opportunities

6. Hush Puppies’

- Average Age of the staff was around 40, vis a vis average age of customers was 30.I believe they should hire staff lower than 30 to make customers comfortable

It was difficult for me to find price of the Product. Had to ask staff, which made meUncomforatble

Staff was not able to justify high price of The product

Couches were comfortable to try footwear Too smell in the store

Insights

- Store front should be better lit, looks quite dull - Display not very attractive- Staff low on energy, overall a less enthusiastic staff- Unlike of an Adidas brand- Gives a clumsy look in the store

Opportunities

Thoughts ???

Thank You – Abhimanyuu Ahuja