Embed Size (px)
Citation preview
Performance Monitoring of Libraries using Social Media Metrics: A Case Study
S. L. Faisal Librarian
Kendriya Vidyalaya Pattom Thiruvananthapuram
PRESENTATION OUTLINE
BACK GROUND Social Media Social Media & Libraries OBJECTIVES OF THE STUDY METHODOLOGY
SOCIAL MEDIA METRIC ANALYSIS Library Blog Facebook Page Twitter Account
FINDINGS CONCLUSION
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 2
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 3
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 4
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 5
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 6
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 7
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 8
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 9
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 10
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 11
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 12
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 13
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 14
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 15
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 16
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 17
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 18
27/02/2016
NSLA 2016 S. L.FAISAL www.slfaisal.com
19
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 20
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 21
OBJECTIVES
1. To study the performance of Social Media Channels maintained by the Library of Kendriya Vidyalaya Pattom using basic Social Media Engagement Matrics.
2. To suggest strategies, if any, to improve the social media presence of the Library.
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 22
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 23
METHODOLOGY
TOOLS USED 1. WordPress Blog Statistics 2. Google Analytics 3. Facebook Page Insights 4. Twitter Analytics
QUANTITATIVE EVALUATION OF 1. Audience (Traffic) 2. Activity 3. Engagement 4. Referrals
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 24
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 25
AUDIENCE
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 26
AUDIENCE
27/02/2016 NSLA 2016 S. L.FAISAL www.slfaisal.com
27
2007-2016
AUDIENCE
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 28
Jan 28-Feb 25, 2016
AUDIENCE
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 29
AUDIENCE Posts & Pages
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 30
AUDIENCE (Google Analytics)
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 31
W
S
AUDIENCE
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 32
A
AUDIENCE (Google Analytics)
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 33
AUDIENCE (Google Analytics)
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 34
ACTIVITY Post published
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 35
ACTIVITY Top Posts
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 36
Q
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 37
ACTIVITY PUBLISHING FREQUENCY
ENGAGEMENT
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 38
REFERRALS Who referred ?
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 39
ENGAGEMENT Comments
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 40
ENGAGEMENT Followers
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 41
ENGAGEMENT Followers
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 42
ENGAGEMENT Social media connections
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 43
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 44
AUDIENCE
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 45
AUDIENCE
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 46
AUDIENCE Gender
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 47
AUDIENCE People reached-Gender
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 48
ENGAGEMENT Gender
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 49
C
AUDIENCE Post Reach
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 50
AUDIENCE
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 51
ACTIVITY
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 52
ENGAGEMENT
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 53
ENGAGEMENT
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 54
ENGAGEMENT Referrals
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 55
ENGAGEMENT Post reach
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 56
ENGAGEMENT
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 57
ENGAGEMENT Posts
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 58
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 59
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 60
AUDIENCE
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 61
A
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 62
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 63
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 64
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 65
ACTIVITY
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 66
ENGAGEMENT
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 67
FINDINGS LIBRARY BLOG • The number of yearly views and visitors increases through out the period
except in 2013. At the same time, the best views ever recorded on Sept. 4, 2013 (16528).
• In 2015, India topped with the most number of visitors (573874) followed by US (204537) and UAE (10690).
• Home page was followed by “Downloads” in getting maximum number of views.
• Out of 724 total users, 625 (86.13%) are new users. • 13.7% of visitors return to the site. • The Average session duration is 16 seconds (all users) and 7 seconds for
new users. • Out of 724 total users, 581 (80.25%) were referred by other sites, 132
(18.23%) reached directly and 11 (1.52 %) through organic search. • In 2015, most number of posts were published in the month of February. • 98 people followed the Blog through WordPress and 322 through E-mail. • The Blog is followed by 4590 people on Facebook and 477 on Twitter.
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 68
FINDINGS FACEBOOK PAGE • Total page like shows a gradual increase with a total of 1970 ‘Likes’
(as on 24 February 2016) which comprises of all organic search. • The number of people reached the Page on their mobile devices is
greater than on their computers. • Google co.in remains the top most route to reach the Page. • 9 p.m. is the time at which maximum number of Fans are shown
online. • Posts with photos shows a maximum reach (315 Av) and an
maximum average engagement (clicks, likes, comments) (381) followed by Links and Status.
• The Page Fans include 65% men and 35 % women. • The number of people liked, commented or shared the posts
include 55 % Men and 45 % women.
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 69
FINDINGS TWITTER • The last one month summary shows an increase in the
number of Tweets (27), Tweet impressions (1523) , Profile visits (52) and followers (481).
• Bollywood is the most top interest of the followers. • Audience include 66 % from India, 17 % from US and 3
% from UK. • 75 % are Male and 25 % are Female. • The Library Tweets earned 1.5 K impressions over the
last 28 day period. • Total engagement rate is shown as 1.7 %.
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 70
SUGGESTIONS
• Increase the number of posts and decrease the duration in between them.
• Tap the increasing mobile user base (think about WhatsApp). 27/02/2016
NSLA 2016 S. L.FAISAL www.slfaisal.com
71
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 72
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 73
CONCLUSION
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 74
Library
Thank you
QUESTIONS ? S. L. FAISAL
www.slfaisal.com
27/02/2016 NSLA 2016 S. L.FAISAL
www.slfaisal.com 75
