PETROBRAS

Context

Traditionally a national oil monopoly

1997 – market opened to end monopoly

Government remains majority shareholder

Among 10 largest companies in the world

Structure

Petrobras' president nominated by President of Brazil

Key role of grass-roots politics

Strong support and trust for leadership

Brazil

Social issues

Education Unemployment Poverty Crime Health

CSR Approach

Education Scholarships Literacy Professional

development Employment

Job creation Income generating

community projects

Crime Transparency Anti-corruption

Conclusions

Investment in Cultural Social Environmental

Integrated CSR approach

Strong links with government's social plans

A sustainable approach?