Pinkberry

ChiChilele

In

Janet Zhang Lance KawamotoJohn WatkinsDaniel EndreiJoyce Zhang

Zhang&Zhang

agenda

1. introduction to Pinkberry2. introduction to Chile3. chile and ice cream4. environmental sectors5. culture scan6. company structure7. recruitment and selection8. training9. motivation management10. social responsibility and sustainability

company history

First store opened in West Hollywood - January 2005

Shelly Hwang & Young Lee

Frozen yogurt business

72 stores (59 California, 13 New York)using a franchise model

Product:CompetitorsWhy go global and why Chile?“CrackPink Yogurt Flavor: Original, Green Tea, Pomegranate, and CoffeeYogurt Size: Small (5 US fl oz (150 ml)), Medium (8 US fl oz (240ml)),

and Large (13 US fl oz (380ml))Other Products: Shaved Ice - with fresh fruit or green tea and two types

of smoothiesFruit toppings (cut fresh on-site): strawberry, raspberry, blueberry,

blackberry, banana kiwi, mango and pineappleDry toppings: almonds, carob chips, chestnuts (new topping), chocolate

chips, Cocoa Pebbles, Fruity Pebbles, coconut, mochi (rice cakes), yogurt chips, cookies ‘n cream, granola, and Cap’n CrunchSeasonal flavors: pomegranate seeds and lychee

berry

Young people, health and organic food

Consumers

customers and products

”Swirls, Kiwiberri, Berri Good, Yogurt Cravings, Cielo, and many others


Product: Yogurt Flavor: Original, Green Tea, Pomegranate, and CoffeeYogurt Size: Small (5 US fl oz (150 ml)), Medium (8 US fl oz (240ml)),

and Large (13 US fl oz (380ml))Other Products: Shaved Ice - with fresh fruit or green tea and two types

of smoothiesFruit toppings (cut fresh on-site): strawberry, raspberry, blueberry,

blackberry, banana kiwi, mango and pineappleDry toppings: almonds, carob chips, chestnuts (new topping), chocolate

chips, Cocoa Pebbles, Fruity Pebbles, coconut, mochi (rice cakes), yogurt chips, cookies ‘n cream, granola, and Cap’n CrunchSeasonal flavors: pomegranate seeds and lychee

Competitors


Swirls, Kiwiberri, Berri Good, Yogurt Cravings, Cielo, and many others


Why go global and why Chile?

background on Chile

mapucho rule

Conquered by Spaniards in 16th Century

strongest economic growth in South America

1/3 worlds copper production

16.5 million population

chilesouth america

ice cream and Chile

# per capita consumption of

ice cream in

11Latin America

World

ice cream and Chile

11#

00 per capita consumption of

ice cream in World

66liters per person

each year

ice cream and Chile

1616$ per month

ice cream and Chile

26%26%

44%44%

ice cream and Chile

bringing it to market in Chile

Pinkberry design local touchlocal art

message boards

local meetups

keep flavors simple and localNeapolitan and

Eskimo flavors - favorites in Chile

Universidad Adolfo Ibanez

Pepperdine’s partner school

location

environmental sectors

physical environment

economicconditions

market

financial resources

human resources

raw materials

industry

political

socio-demographic

legalregulatory

cultural

technology

culture scanU.S. business culture chile business culture

free will •believe can control environment.•dominant

•subjugated. feel that things just happen. feel like they can’t control their environment

•higher uncertainty avoidance. security in job is very important.

time•attention is paid to the present•people do many things at once. multi-taskers•priorities are set for the now. focus on success right away. short-term focused•punctuality is important

•attention is paid to the present. focus on now - not traditional. not focused on indigenous past - relate more to European identity•less multi-tasking•priorities are set for the now•time is more relaxed

origins of truth

origins of truth

sources of truth

culture scan - cont.

human nature

U.S. business culture chile business culture•overall see people as good natured

•believe people can change with hard work and dedication

•more open to strangers. make friends quickly

•takes a long time to make friends. less open to fast friendship groups are formed early and last throughout life.

•believe people can’t change

•reserved, especially compared to rest of Latin America

•more group focused

work relationships

•focus on the individual•high power distance. “chain of command•achievement oriented. quick to act to try to make things happen•specific culture. more straight to the point. okay to do business with strangers•more of an impersonal work culture. separation between work and personal life

•more collectivistic. Decisions are made in groups. Nobody wants to accept responsibility.•high power distance. Hierarchy is very important. Title is important. Very democratic.•less quick to act. more ascription oriented.•more of a diffuse culture. not okay to overly criticize someone else. less straight to the point.•open about talking about personal relationships.

purpose of work

U.S. business culture chile business culture•becoming. While pay and security are very important, other rewards such as doing what you like and recognition are also very important.

•masculinity dominates

•doing. Pay and security are very important. Title is important. other attributes not as important

•masculinity dominates

communication

•low context. Very direct with language and to the point.

•fast communication is expected.

•more neutral. Business is business, not personal

•higher context. Less direct with communication. Not appropriate to directly criticize.

•slower communication

•more emotionally focused. Longer work days which have a lot of time for getting to know one another and visiting

culture scan - cont.

company structure

formal - USA

company structure

formal - chile

informal - chile

hired independently by each franchise

recruitment and selection

usa

recruited from competitors or job

seeking site

senior manager & general manager “team members”

have a good attitude and smile

recruitment

selection

local job seeking site

pinkberry HQ

in stores

selecting the best people that have related

experience

related store managing and training experience


chile

recruitment and selection

part-time student employees

“team members”

chilean HQ and stores


recruitment

selection

general manager

recruited near our strategic location of the University Alfonso Ibanez

hire trusted MBA and university students

recognize quality

hire locally

local job seeking site

in stores

selecting the best people that have related

experience have a good attitude and smile

training

U.S. Marketing U.S. Store operations

ChileFranchise Manager

ChileTeam member

training

theory X Ytheory

motivation management

Autonomy Authority VS

QuickTime™ and a decompressor

are needed to see this picture.


Experience Pedigree VS


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are needed to see this picture.

Social Impersonal VS

socially responsibility and sustainability

fair treatment of employees

quality suppliers

development of employees

questions?

Education

Pinkberry