Personalized Mobile Search Engine

Project Guide : Dr . A . Govardhan

Presented by:P.Vasavi

Contents

Introduction Existing system

* Disadvantages Proposed system

* Advantages Futurework

Introduction

PMSE captures the users’ preferences

Classification of concept -Content -Location Users’ locations are used. The user preferences are organized

Contd…

The client - collects and stores locally clickthrough data to protect privacy.

At server - concept extraction, training and reranking.

Privacy issue – is taken care by restricting the information in the user profile.

Existing system

Existing system requires users to manually enter the location preferences

Manually server retrieves a set of locations

User profile being exposed

Disadvantages

Interactions are limited.

User queries are shorter , more ambiguous

No privacy preservation

Proposed system

PMSE profiles both of the user’s content and location preferences

The user preferences are organized in an ontology based, multi-facet order

Users’ locations positioned by GPS are used

Advantages

Preserving privacy issue Avoids overlooking of unnecessary

document Train the user profiles quickly and

efficiently Maintaining good ranking quality. Improves retrieval effectiveness

Future work

To exploit regular travel patterns and query patterns from the GPS

Further enhancement of the personalization effectiveness