Prad times 2012 jan june

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January – June, 2012

Accolades Country’s Top Honour for Our Hon’ble Chancellor!

Prof Dr S B Mujumdar, Founder and Chancellor of

Symbiosis International University, was bestowed upon

with the country‘s prestigious civilian honour, the

Padma Bhushan Award by the President of India on

22nd

March 2012. This Award is in recognition of his

work in the educational fraternity, for setting high

standards in quality education and research.

Accolades for Our Hon’ble Vice Chancellor

Prof Dr Bhushan Patwardhan, Hon‘ble Vice

Chancellor, Symbiosis International University, has

been nominated as a Member of the Higher Education

Steering Committee of Planning Commission,

Government of India. He is also a member of the

Steering Committee on AYUSH, Health and Family

Welfare Division; Planning Commission, Government of

India; Sectoral Innovation Council, Ministry of Health,

Government of India; Member on the Boards of several

Universities and national Institutions such NIPER, CSIR

NBRI, ICMR RRC; Member Taskforce of National

Knowledge Commission and Planning Commission;

Karnataka Innovation Council; Consultant to WHO

Geneva and SEARO. He is Founder Editor-in-Chief of

Journal of Ayurveda and Integrative Medicine and one

of the top cited authors of Elsevier's SciTopics. Dr

Patwardhan has also been the Convener of National

Committee on Promotion of Indian Higher Education

Abroad (PIHEAD) of the UGC; He has spearheaded the

effort to strengthen biomedical sciences and humanities.

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More Power to the Power Couple of Symbiosis

Dr Vidya Yeravdekar,

Principal Director, Symbiosis

Dr Vidya Yeravdekar was awarded the Pune‘s Pride

Award 2011, by the Residency Club, Pune for

excellence in the field of education. She has received

many awards including - Young EDGE Education

Award and JIWO International Women Award. She is

the member of University Grant Commission as well

as the Indian Council for Cultural Relation.

Dr Rajiv Yeravdekar,

Dean of Faculty of Health Sciences, SIU

Dr Rajiv Yeravdekar has been nominated as a Member

of the Board of Governors, Medical Council of India

(MCI), by the Government of India. He is also a

Member of the Central Supervisory Board (CSB)

constituted under the Pre-Conception and Pre-Natal

Diagnostic Techniques Act, 1994.

A Message from our Director

"A great teacher never strives to explain her vision: she simply invites you to stand beside her and see for yourself." ~~ Rev R Inman We are very upbeat about the placements at SIMC-B. We have achieved 100% placements yet again. We are also very pleased with the quality of the students in the incoming batch. The new batch also has professionals who have worked in the industry for an average 4-5 years. They are well settled in their professions and are very serious about taking the plunge in the field of Advertising and Public Relations.

As the deemed Centre for Excellence in AD & PR for the Group, visibility for SIMC-B is ever rising, we are indeed looking forward to more happening happening times ahead. Life at SIMC-B is surely going to be more exciting.

Prof Maya Chakravarti V

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Hon’ble Chancellor visits Bangalore Campus

The Founder Chancellor of Symbiosis International

University Padma Bhushan Prof Dr S B Mujumdar,

visited our Campus on April 19. The faculty and staff had

the privilege of listening to Dr Mujumdar‘s address and

interacting with him. In his interaction with faculty and

staff Dr Mujumdar shared the genesis of Symbiosis

which was envisaged by him over four decades ago. His

clarity of vision and his purpose of determination has

made the Group reach the glorifying heights that it is at

today.

While narrating his real life experience at Fergusson

College, he said that it was then that he realized the

difficulties faced by foreign students, particularly those

from Afro Asian countries, studying in Pune. And so

inspired by the ideals of Viswa Bharati of Gurudev Tagore and 'Antar Bharati' of Sane Guruji, and with the desire

of helping foreign students with a 'Home away from Home', in 1971 he established Symbiosis, which means

'living together of two different organisms for mutual benefit'. He said that the motto of Symbiosis ―Vasudhaiva

Kutumbakam" – ‗The world is one family‘ has been truly reflected and realized.

His motivational message was that every human ought to have intellect in mind, compassion in heart and

passion in belly to succeed in life. During this visit Dr Mujumdar also toured the entire Symbiosis Campus and

expressed his contentment over the fine maintenance of the Campus.

Visit of Hon’ble Vice Chancellor to Bangalore Campus Honourable Vice Chancellor Prof Dr Bhushan Patwardhan

visited SIMC-B on three different occasions.

During his visit he interacted with the staff and faculty. He

also toured the Campus. Every visit by him has been a

lesson in professionalism and focus on excellence.

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Are We Really Growing? An Analysis of the Union Budget 2012-2013

In the midst of The Greece debt crisis

in Europe, political uncertainty in the

Middle-East, the great North-East

earth-quake in Japan, slowdown in

growth of the economy, deteriorating

fiscal conditions and political

turbulence; Union Finance

Minister Pranab Mukherjee

presented the Budget 2012-13.

The Union budget for 2012-

13 has largely been seen by

commentators as one that‘s

cautious and makes no

major game changing

propositions.

Disappointing a large

section of income tax payers

in the country, finance minister

Pranab Mukherjee made a small

raise of 20,000 in the exemption limit

for individual tax payers.

The budget opened the supermarket

sector to foreign giants bringing joy to

the lives of retailers. Though it made

luxury cars, eating out at restaurants

or hotel accommodation expensive it

failed to deliver on diesel subsidies.

At the same time it made life saving

drugs and iodine cheaper. The

budget was a heart-break for

environmentalists, but it did give

agriculturalists a reason to cheer.

Oil explorers such as ONGC, Oil

India and Cairn India might prove to

be the biggest losers of the budget. It

brought relief to some by fully

exempting basic customs duty on

import of fertilizer-making equipment

for 3 years, reducing excise duty on

matches manufactured by semi-

mechanised units by 4% and

increasing external commercial

borrowing but was harsh on

gold loan providers by

increasing the customs duty

on gold.

Instead of boosting local

manufacturing, the

budget proposed to raise

excise duty to 12 percent

from 10 percent which is likely

to hurt construction

companies and

infrastructure. Power utilities

are likely to benefit after the

budget proposed a 2-year exemption

on import duty for companies

importing thermal coal.

Agriculture continues to be a priority

for the Government. The outlay for

Rashtriya Krishi Vikas Yojana (RKVY)

is being increased from Rs. 7,680

crores in 2011-12 to Rs. 9,217 crores

in 2012-13. Another major point that

came across in this year‘s budget

was the provision of Rs. 1,93,407

crores for Defence Services which

include Rs. 79,579 crores for capital

expenditure.

It showered blessings on the

education sector by proposing an

increase in allocation by 21.7 % for

Right to Education - Sarva Shiksha

Abhiyan to Rs 25,555 crores and by

29 per cent for Rashtriya Madhyamik

Shiksha Abhiyan.

Fiscal deficit of 5.1% is being too

optimistic; because our country is

subsidy handicapped .The subsidies

projected by the government are

somehow dependent on the

dynamism of the international macro

economy factors.

The growth is not possible till we do

not deleverage, so that the Balance

of Payment is under control. As the

government‘s public borrowing is

increasing which can be a major

cause of instability and further

decrease the growth rate.

So now it is on the financial advisors

to decide that are we going for

meaningful deleveraging or are we

still subsidiary handicapped .The

budget does not really have

something that is directing us towards

growth , and also no hopes that the

next budget will carry something

beneficial as it is going to be the

populous budget.

Again as the tax slab has been

revised in favour of common men, so

it is still left on personal discretion to

take UNION BUDGET 2012 as

positive or else to be flat. And in

times to come the practical aspects of

it will unfold. (contd…)

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- Akansha Agarwal

4th BIFFES 2011

One of the highlights of 2011

for the city of Bangalore, as

well as for the students of

SIMC-B, was the 4th

Bengaluru International Film

Festival (BIFFES) held on

15th – 22

nd December 2011.

The festival was organized by

the Karnataka Chalanachitra

Academy for the Government

of Karnataka.

Volunteers from SIMC-B toiled

tirelessly right from Day-1 of

the festival to ensure that the

event was organized

successfully. The tasks of the

volunteers included

everything from receiving

high profile guests at the

airport, managing things at

the hotels where the guests

stayed, venue management

at the locations where the

films were screened, media

management and many

Gains Losses

Minimum exemption limit for income tax raised

to Rs.2,00,000 from Rs.1,80,000

Tax slabs raised: In Rs.2-5 lakh bracket levy

will be 10 percent, for income between Rs.5-10

lakh levy would be 20 percent and above Rs.10

lakh it is 30 percent

Further exemption of Rs.5,000 for those going

for preventive health check-up

LCD, LED television sets will become cheaper

due to excise duty cuts

Life saving drugs, branded readymade

garments will cost less

Electric vehicles may cost less as duty breaks

extended to batteries

Drinking facilities and sanitation will be

improved.

Most daily use items will be dearer as excise

duty on manufactured goods is raised by 2%

Treatment in private hospitals will cost more

Air travel, hotel stay, hiring a lawyer is going

to cost more

Luxury cars, gold, polished gems to become

dearer

Cars whose length is more than four meters

and engine capacity (1,200 cc for petrol)

(1,500 cc for diesel) will be costlier

Smokers and tobacco users will pay more for

cigarettes, beedis, pan masala

Buyers will have to shell out more for liquor

too

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more.

The event featured 130 foreign films from 40

different countries, 30 from Indian Cinema and 15

from Kannada Cinema. The venues for the

screenings were Fame Lido Complex, Central Inox,

JP Nagar, Rejoyz at Malleswaram, Department of

Information on Infantry Road, Badami House at NR

Square and Suchitra in BSK II Stage.

This year‘s Best film awards went to Lucky

(International Cinema), Flying Fish (Asian Cinema),

Nobel Chor (Indian Cinema), Gandhi Smiles and

Puttakkana Highway (Kannada Cinema).

The film festival saw the screening of many other

films, making it an interesting and worthwhile

experience. As for the students of

SIMC-B, apart from the pleasure of watching some

of the best world cinema, the film festival was also

an experience packed with learning and enjoyment.

-Shaliny Chandy

5th International Women’s Conference, 2012

The 5th International Women‘s Conference was held

at the headquarters of the Art of Living Ashram,

Bangalore held on 3rd

Feb – 5th Feb 2012. Renowned

personalities from all over the world had come to

attend this event. Over 55 countries were part of the

conference. Celebrated women from different fields

came forward to share their knowledge and make

this world a beautiful and joyous place to live in. The

topic of the conference was ‗Women & Technology'.

The impressive list of speakers included Ms. Ravina

Raj Kohli, Director of Jobcorp, Hon‘ble Dr. Daggubati

Purandeshwari, Minister of State for Human

Resource Development (Higher Education), Govt. of

India among others. It was fascinating to listen to

what all these intelligent women had to say about

technology and what impact it has had in their

respective fields.

Performers from different spheres displayed their

wonderful talent for this occasion. Accomplished

actress, performer and choreographer Shobhana,

The St. Petersburg Ballet Theatre and Bulgarian

drummer Elitsa Todorova performed at this event.

The audience were spellbound by each performance.

The students of Symbiosis Institute of Media &

Communication, Bengaluru worked behind the

scenes and helped make this event a grand success.

They helped in the various fields of media,

photography, video-making, venue co-ordination,

guest relations, webcasting and live updates on

social networking sites among others. It was a great

learning experience for every one of them. Prof.

Maya Chakravarti V, Director of Symbiosis Institute

of Media & Communication, Bengaluru was one of

the distinguished speakers at the Conference. Her

thoughts were quoted as ―They say technology is

devised by man. I believe that technology is

creatively harnessed by woman.‖

-Supriya Char

The Stage of Liberation

SIMC-B had the wonderful opportunity in February

of hosting Shadow Liberation- an interactive theatre

presentation headed by Evan Hastings- theatrical

educator, poetic performer and innovative activist,

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along with his team from the Srishti School of Art,

Design and Technology, Bangalore.

Evan Hastings, theatre artist and drama therapist,

has worked in various countries with several people

and helped them address unresolved conflicts and

issues that are universal in nature. He uses the

Augusto Boal‘s Forum Theatre style to carry out his

Shadow Liberation workshops. He has a vibrant

team of youngsters who are specially trained by

them to carry out this form of theatre workshops.

The workshop conducted at SIMC-B involved

utilizing Drama Therapy to spread awareness and

encourage people to engage in improvisational

interventions against gender violence and other

such oppressions. The team enacted various scenes

of oppression and violence on stage, after which

people from the audience were asked to be a part of

the drama by replacing any of the characters and

bringing a change into the situation.

The students of SIMC-B were immensely

enthusiastic to be a part of the performance and

brought to light various means of interventions that

could curtail the injustices happening in society.

Shadow Liberation‘s unconventional and

breakthrough methods of creating an awakening

within us as individuals worked wonderfully. The

workshop motivated and inspired the audience to

look beyond themselves and make a positive

contribution towards the society they live in.

- Aloka Chatterjea

Celebrating Communication

Communication Day was celebrated in the SIMC-B

auditorium on 9 December, 2011. The chief guest

for the event was celebrated journalist Sir Mark

Tully, former Chief of Bureau, BBC, New Delhi. In

his keynote address, he urged the importance of

maintaining cordial media relations in order to

facilitate effective communication.

The guest of honor, CEO-Brandcomm, Mr Sridhar

Ramanujam had the audience in splits with his witty

remarks, as he spoke about the various dimensions

of significant communication.

The day also witnessed the unveiling of the SIMC-B

2011 Yearbook at the hands of the esteemed guests

on stage along with Prof. Maya Chakravarti V,

Director SIMC-B.

On this occasion, SIMC-B also presented ‗Mortal

Men Immortal Memories‘ - a tribute to the stalwarts

and legends from the world of arts, music and films;

Pandit Bhimsen Joshi, MF Hussain, Shammi

Kapoor, Gautam Rajadhyaksha, Mansoor Ali Khan

Pataudi, Steve Jobs, jagit Singh, Bhupen Hazarika,

Indira Goswami, Dev Anand and Anant Pai.

Shadow Liberation group from Srishti College of Art

& Design, took over the stage to give a presentation

revolving around the work that they do concerning

social oppressions. The presentation was highly

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appreciated and commended by all. It showed a

different aspect by the significance of

Communication- communicating to stop social

injustice and gender violence.

The event celebrations concluded with a wonderful

performance by the Mysore Brothers who

mesmerized the audience with their classical

percussion music.The performance was organized

by Spic Macay Society for Promotion of Indian

Classical Music and Culture among Youth, in

association with SIMC-B, as an initiative to

communicate Indian classical music and culture.

-Aloka Chatterjea

PRAD Spotlight - Events & Workshops

Centrestage 2011

SIMC-B‘s Annual Inter-College Festival was held on 20

September – 21 September 2011 with participants coming in

from SIBM-B, Narsee Monjee, Christ Univeristy, SP Jain

University, IFIM and Manipal University. The flawlessly

managed two day event provided a platform for diverse talents

to unfold and also served as a refreshing break from the

academically driven schedules.

ECLIA Expo 2012

ELCIA Expo 2012 has been the first ever initiative of its kind

by the Electronic City Industrial Association, in an attempt to

bring about a confluence of corporate entities within Electronic City for better networking and effective

consolidation and utilization of the pool of expertise available in the neighbourhood. This event was held on

11 January 2012.

SIMC-B successfully carried out Event Management for the same. Special accolades were also received for

―Walk for a Cause‖ staged by the students of SIMC-B.

Inauguration of Blossom Multi-Specialty Centre

SIMC-B‘s consultancy client Blossom inaugurated its first Multi-Specialty Medical Centre earlier this February.

The inaugural program was compeered by the students of SIMC-B; Saroma Srinidhi and Darren Pereira.

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CLIK 2012

CLIK 2012- Consortium of Electronic Industries of Karnataka, was held

at the World Trade Centre in Sheraton Bangalore on 11 February 2012

this year. This event was managed by the students of SIMC-B. The

exhibitors comprised of personalities from the leading electronic

industries of Karnataka. The event provided both exposure as well as

a wonderful networking opportunity for every participant. Union Minister,

Shri Vir Bhadra Singh at our Stall (seen in the picture).

PRAD Review

Book Review Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

By Mark Schaefer

Return on Influence is one of the first books to explore

how the world‘s most powerful bloggers, tweeters, and

YouTube celebrities are being identified and leveraged

by brands to build product awareness, brand buzz, and

new sales.

The author, Mark W.

Schaefer is a

renowned marketing

consultant and college

educator. His book

provides practical,

actionable tips to

increase your own

personal power and

online influence and

more than a dozen original social influence marketing

case studies, to show how the latest breakthroughs in

social networking and Influence Marketing can be used

to achieve your goals. The

book contains in-depth

explanations of the sources

of online influence; and

how they can work for or

against you, as well as

interviews with over 50

experts. It gives an insider‘s

view into the controversial

social scoring company,

‗Klout‘ and its process for

assigning influence numbers

to everyone.

Filled with fascinating case studies, interviews, and

insider advice, this action-ready guide prepares you for

the next wave of social networking. This is low-cost,

high-speed, influence driven and powerful marketing.

This is how to win friends and influence people in the

digital age—with a ‘return on influence’!

-Shaliny Chandy

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Film Review Moneyball Mints Magic

What is the relation between managerial skills and

sports? Why is appropriate management required to

get the right mix and talent, skill and

victory? ‗Moneyball‘ directed by Bennett

Miller gives the answers to all these

questions. Brad Pitt plays the main

character of Billy Beane.

The movie is about Billy Beane, the

General Manager of Oakland Athletics

Baseball team, leading his team to win 20

consecutive games. His team made an

American League record by winning 20

consecutive games.

The movie starts with the defeat of the

Oakland A‘s to the New York Yankees in

2001. Billy Beane is upset as it marks the

beginning of all the best players of the

team leaving. Billy tries to build an

efficient team but is unable to do so because of

shortage of funds. With the help ofa Yale Economics

graduate, Peter Brand, Billy comes up with a unique

method of selecting players based on their On Base

Percentage. Together they plan out the team and

select highly underrated players

who would not have been

selected otherwise.

The film is basically all about the

journey of the team after using

this unique selection method.

The film is interspersed with

Billy‘s flashbacks where he

ponders over his decision to

choose baseball over Stanford.

These scenes, according to me,

have been portrayed very well.

Also Billy‘s rapport with his

daughter has been shot very

sensitively.

The film is a wonderful combination of human

emotions, baseball statistics and the love one can

have for his team.

-Supriya Char

PRAD Insight

Innovations in Advertising

Advertising: A lot has been already written and spoken

about it. Now what makes advertising so special and

why should you read this? Hasn‘t advertising been

present with us for a long time now? What is being

done in the current market which helps the brand

break through the clutter and reach the audience?

Innovation in advertising is the key answer.

Commercial advertising as a broad category includes

wall paintings, street furniture components, printed

flyers and rack cards, banners, brochures, catalogs,

shopping carts, bus stop benches, human billboards,

sides of buses, taxicab doors, passenger screens,

trains, supermarkets, backs of event tickets and

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receipts. Any place an ―identified‖ sponsor pays to

deliver their message through a medium is advertising.

There are a lot of innovations that are being carried

out in these mediums as the traditional mediums are

increasing facing ad clutter. A creative idea

implemented with an innovative medium with low

spending is the key advertisers and marketers are

using to unlock consumer‘s minds in these

recessionary times. A wall painting by a roadside is

commercial advertising; the same wall painting on a

six floored building constitutes innovation. The Indian

advertising scenario is growing and so is the potential

of the people employed within it. Innovations are done

to capture the audience based on the AIDA model that

is by attracting attention raising the interest, creating

desire and stimulating an action. Companies want to

catch their target audience when they least expect it.

This will help then to retain top of the mind recall

especially if the idea is executed creatively. Lastly,

creativity will never go unnoticed. It has and will

always be capable of amusing, entertaining and

leaving the audiences in awe!

-Maithili Sawant

Innovations In PR

In the advertising world, the right combination of

money and brainpower has meant the advent of

technologies that are helping CMOs, CEOs, and CFOs

better determine, with actual quantitative fact, how

effective their campaigns are. It's certainly where

companies are spending a lot of time and resources

these days.

In the past, influence on reputation was fairly easy to

pinpoint and it typically centered

on a set of journalists. The

effective PR professional could

manage influence through

strong media relationships and

a good set of messages aimed

directly at the target group. For

instance, one of the major

trends in PR and social media

has been the company-

customer interaction. Lately, the

rule has become the closer you are with the people

who buy your products, the better off you are. People

want businesses that are open and personable, not

cold grey buildings full of men in suits. Public relations

is ever evolving, and technology has a lot to do with

the changes that are happening

Be it in any field, the innovations in PR help the

company or the agency to sustain and thus have a

great reputation in the market. As a result, PR

practitioners need technologies that can help them

determine centres of influence and where attention

should be paid, much like algorithms help hedge fund

managers uncover good

investment strategies. The right

mix of capital and intellect can

make the difference. Smart,

nimble PR firms need financial

backing to help them innovate. At

the same time, the best PR firms

will invest in their people. This

approach will have enormous

and exciting implications for the

industry. Gone are the days of

mere press release and press conference. With advent

of technology, innovative PR is on the rise.

-Maithili Sawant

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PRAD Technology/New Media

Freedom of Expression, Anyone?

It is a gargantuan task to monitor all the content that is

put on social networking sites. Mr Kapil Sibal however

feels differently. The Indian telecom minister has

appealed to popular social networking sites to form

their own guidelines to monitor the content on the

platforms to bring sync with the culture of the country.

This move in a way goes against the fundamental right

of the public to share and express what they feel.

Moreover, the decision that stems from the Information

Technology Act 2000 may actually never hold fort. It is

obvious in more ways than one that the Government is

not equipped with the technology to undergo and

sustain such an initiative.

The Government is well within its power to ban or

blacklist websites on the basis of noncompliance.

Serious backlash may come forth from the media

itself. The traffic on the sites, coupled with ever

increasing Ad sales could all be lost if the website fails

to maintain this Herculean task. Online business may

even shut down as the users may feel ‗watched‘.

It won‘t be long before the public discussions online

are pre-screened. With someone over your shoulder

all the time, it would be detrimental to the purpose if

one circumvents the law. Corruption will only be fed

further and no one stands to gain otherwise.

The very Democracy that we uphold may come under

the scanner. Knowledge is nothing if it is not coupled

with freedom and learning is redundant without

sharing. In a booming economy one needs to source

the right information, unedited. If everything that goes

up comes back down doctored then the nation remains

merely engineered.

- Sameer Roopawala

STUDENTS ACHIEVEMENTS

Extra Curricular

LIAR LIAR (Public Speaking & Literary Event of IIM UNMAAD) – 2nd

Position - Aloka Chatterjea

Poetry Slam (Christ University Fest)- 2nd

Position - Aloka Chatterjea

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'Apprentice" a B - School Marketing Case Study Competition at NMIMS- First position -Varun Shah

Ad MAD competition at Unmaad, IIM Bangalore - First position -Jayati Ahuja, Kriti Panth, Ravinder

Purohit

Presented a research paper at The Banras Hindu University on the topic 'Breaking the Clutter in

sustaining a brand' - best research paper presented at BHU - Roshan Munot, Prativindya Patil, and

Rakesh iyer

Looney Toons- cartoon strip competition, Unmaad IIM-B - 2nd

Position - Bhavini Mittal and Yadu Pradeep

Cartoon strip making – Inbloom Christ University - Third prize -Yadu Pradeep

Presented a research paper at the Banras Hindu University on Trends & Future of Subliminal Perception

in Communication - the research paper was selected as the best research paper presented at BHU -

Anisha Nair, Nakul Dutt, Saloni Arora

Marketing event Apprentice at NMIMS – Finalist - Kevan Anand

Nissan New product idea - Parth Shah -2nd

position

Centerstage- group dance - 2nd

position - Ankita Pal, Kevan Anand, Shraddha Mudliar, Shree Das

Academics-

1st semester topper – Akansha Agarwal 3rd semester topper – Nikita Sharma

PRAD Digest Steve Jobs: The Story of a Legend

Steve Jobs is a name that is

almost interchangeable with the

popular technological

organization Apple Inc. The co-

founder, chairman and Chief

Executive Officer died a sad

death on October 5th, 2011,

sending the world into mourning.

He was only 56 years old and he left behind a wife and

four children.

Steve Jobs has been associated with Apple Inc. since

1978 and ended his tenure there as the CEO in 2011.

He also founded NeXT Computers in 1985, and its

highlight was that Tim Green invented the World Wide

Web at CERN. NeXT was acquired by Apple Inc. 1997.

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In 1986, he bought The Graphics Group, which later

became Pixar. When Disney and Pixar merged, he

became the largest stakeholder in Disney. He came

back to Apple Inc. when it bought NeXT.

In 2003, Jobs was diagnosed with a pancreas neuro-

endocrine tumor. Though it was initially treated, he

reported a hormone imbalance, underwent a liver tran

splant in 2009, and appeared progressively thinner as

his health declined. On medical leave for most of 2011,

Jobs resigned as Apple CEO in August that year and

was elected Chairman of the Board. He died of

respiratory arrest related to his metastatic tumor on

October 5, 2011. Memorials were conducted for this

legend outside all Apple stores across the world.

-Saroma Srinidhi

Oscar Glory

The glitz, the glamour, the fashion and let‘s not forget

the movie stars! There is only

one event in the world that

attracts the who‘s who of the

entertainment industry in

Hollywood, and the eyes of

those beyond. This year will go

down in history, as a silent film

has won Best Picture award for

the first time in 83 years. ‗The

Artist‘ is also the first French film

to win the Best Picture award at

the Oscars.

Held annually at the Hollywood

and Highland Centre in Los

Angeles, the Oscars is

something that movie

enthusiasts look forward to all

over the world. This year, the

ceremony took place on

February 28th, and the

nominations for the awards were announced on

January 24th.

Though there were big names like George Clooney

and Brad Pitt in the nominees for the Best Actor award,

it went to Jean Dujardin for his work in ‗The Artist‘.

Crowd favourite, Meryl Streep,

took home the award for Best

Actress, beating Glenn Close

and Michelle Williams to name

a few.

‗The Artist‘ took home another

coveted award with the Best

Director going to Michel

Hazanavicius. It took home

five awards in total, including

Original Score.

The Oscars, as usual, has

scandal attached to it, and this

year, it was a homosexual slur

uttered by the former producer

Brett Ratner. The host Eddie

Murphy also stepped down

with Ratner‘s resignation and

the new host Billy Crystal was

called in, marking his ninth time as the host. The event,

nonetheless, was a massive success.

-Saroma Srinidhi