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This presentation will guide students through the design principles they could use to create a plant display as part of their horticulture training at Otago Polytechnic.There is a useful exercise included,please contact us for model answers.
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Set up, maintain, and dismantle plant displaysHortykim
Hortykim, Otago Polytechnic 2009
Design Principles
• We have covered the elements of design in a previous lesson : (line, form, shape, size,
texture, color and light).
• Today we will look at the principles of design in terms of unity, balance, proportion, scale, accent, contrast, repetition, sequence, rhythm and simplicity.
• “Design elements and principles describe fundamental ideas about the practice of good visual design that are assumed to be the basis of all intentional visual design strategies. The elements form the 'vocabulary' of the design, while the principles constitute the broader structural aspects of its composition.”
from http://en.wikipedia.org/wiki/Design_elements_and_principles
Hortykim, Otago Polytechnic 2009
Unity
Unity is the term given to a plant display where the different objects and plants you have chosen relate to each other harmoniously to create one whole.
Hortykim, Otago Polytechnic 2009
Unity
Unity is obtained by
the effective use
of elements to
express a main
idea to the
observer.
Hortykim, Otago Polytechnic 2009
Unity
Unity can be achieved
by using mass
plantings and
repetition.
Hortykim, Otago Polytechnic 2009
Balance
Balance is a term given to
a state of “visual
comfort” where the
observer is made to
feel a plant display is
attractive due to the
equilibrium of a
particular design.
Hortykim, Otago Polytechnic 2009
Balance
Symmetrical balance is
achieved when one
side of a display is
the mirror image of
the other side. So
equal lines, forms,
textures and colours
are used to create
this effect.
Hortykim, Otago Polytechnic 2009
Balance
Asymmetrical balance will
employ different forms,
colours and textures to
create a visual attraction
where the elements used
will create a balance. For
example, a horizontal
linear dimension may be
balanced with height.
Hortykim, Otago Polytechnic 2009
Proportion
The relationship between width, height and depth is integral in a plant display. Proportion refers to the size of objects or plants in a display and how they work together in order to give the viewer a sense of the normal or in this case not so normal!
Hortykim, Otago Polytechnic 2009
Proportion
We tend to judge what
something may convey in
terms of feeling
comfortable with how it
relates to, or differs from,
the normal human scale or
human proportion. Are the
elements in your display in
proportion to one another
or puposefully out of
proportion to convey a
message or feel?
Hortykim, Otago Polytechnic 2009
Scale
Scale refers to the size of objects or plants in relation to the surroundings. We often use the human form as a point of reference when ascertaining scale.
Hortykim, Otago Polytechnic 2009
Scale
Scale is the term used to descibe the size of a space or site. Large scale in design terms is associated with grandeur.
Hortykim, Otago Polytechnic 2009
Scale
Hortykim, Otago Polytechnic 2009
Small scale refers to more intimate spaces.
Scale
Deliberate
manipulation
of scale can be
quite powerful
and even
humorous.
Hortykim, Otago Polytechnic 2009
Scale
Hortykim, Otago Polytechnic 2009
Scale
Size refers to definite measurements while scale describes the size relationship between adjacent objects or plants within a plant display.
Hortykim, Otago Polytechnic 2009
Accent
In order to emphasize
a part of a design
or plant display
you may want to
use an accent.
What accents are used
in this display?
Hortykim, Otago Polytechnic 2009
Accent
Accents can be used to
enhance a view.
Accents may also be
used to create bright
spots in a design.
Hortykim, Otago Polytechnic 2009
Accent
Accents could also be a
large mass of plants.
An accent may also be a
small group of
plants.
Hortykim, Otago Polytechnic 2009
Accent
Accents may
also
include
hard
surfaces or
objects.
Hortykim, Otago Polytechnic 2009
Accent
Using architectural
plants such as
sword-leaved plants
amongst some type
of ground cover
creates an accent
which draws the
eye into the view.
Hortykim, Otago Polytechnic 2009
Contrast
Contrast is the tool that
allows the viewer to
distinguish the
relative difference
between things.
Contrast is the essential
tool to achieve a
successful accent.
The contrast should
be sharp and bold.
Hortykim, Otago Polytechnic 2009
Contrast
For greatest contrast
and greatest
impact a design
will have an
extreme element
imposed on
something that is
relatively normal.
Hortykim, Otago Polytechnic 2009
Contrast
Sudden contrasts can be
very effective unless the
forms or textures used
are both extremes, and
then they may out-show
or cancel each other. A
powerful effect can be
created however, by
placing two dominant
features on either side of
a neutral background.
Hortykim, Otago Polytechnic 2009
Repetition
Repetition refers to
the repeated use
of features like
plants and
objects that
share an
identical shape,
line, form, color
and texture.
Hortykim, Otago Polytechnic 2009
Repetition
Using too much
repetition may
create a sense of
monotony. If it is
used well,
repetition will give
a sense of unity.
Too much variety in a
display will create
a cluttered, busy
feel which is not
relaxing.
Hortykim, Otago Polytechnic 2009
Sequence
Sequence is the
repetition of
similar but not
identical plants,
surfaces, colour or
objects used in a
display.
Hortykim, Otago Polytechnic 2009
Rhythm
The repetition of
objects,
surfaces, colour
or materials in a
plant display
will create a
sense of unity
and continuity.
Rhythm reduces
confusion in a
design.
Hortykim, Otago Polytechnic 2009
Rhythm
Rhythm is as important in
a plant display as it is
in one of your favorite
songs. Rhythm can
evoke a sense of
motion as the
observer’s eye is
drawn through the
design.
Hortykim, Otago Polytechnic 2009
Rhythm
As a creator of a plant
display, you will be
able to evoke a
feeling of ordered
rhythm and purpose
when the same
theme, feature or
pattern is repeated
in a design.
Hortykim, Otago Polytechnic 2009
Simplicity
Simplicity
compliments
repetition and is
best achieved by
getting rid of
unnecessary
detail.
Hortykim, Otago Polytechnic 2009
Simplicity
If a plant display contains
too much detail or
variety, then it will
evoke a feeling of
confusion. If a designer
can reduce a display to
a simple yet functional
and attractive design,
then the objective is
fulfilled.
Hortykim, Otago Polytechnic 2009
Design Principles
Try to identify as many design elements and principles as you can from the following photos taken at the 2009 Ellerslie flower show.
Hortykim, Otago Polytechnic 2009
Design Principles
Hortykim, Otago Polytechnic 2009
Design Principles
Hortykim, Otago Polytechnic 2009
Design Principles
Hortykim, Otago Polytechnic 2009
Design Principles
Hortykim, Otago Polytechnic 2009
Design Principles
Hortykim, Otago Polytechnic 2009
Design Principles
Hortykim, Otago Polytechnic 2009
Design Principles
Hortykim, Otago Polytechnic 2009
Design Principles
Hortykim, Otago Polytechnic 2009
Design Principles
Hortykim, Otago Polytechnic 2009
Design Principles
Hortykim, Otago Polytechnic 2009
Design Principles
Hortykim, Otago Polytechnic 2009
Resources and references
Hortykim, Otago Polytechnic 2009
Blake, James (1999)An Intro to Landscape Design and ConstructionGower Publishing Limited
Ingram, Dwayne L. (1991)Basic Principles of Landscape Design
All photos by Kim Michele Thomas
http://en.wikipedia.org/wiki/Design_elements_and_principles